Tuesday, August 29, 2017

5 fictional authors who can inspire writers

Fiction is full of interesting characters.

For writers, often the most interesting characters are other wordsmiths. After all, who but a writer would best understand another writer?

Below are a few of my favorite fictional characters who write—as a vocation or an avocation. They can inspire you with their talent, insights and sense of adventure:

1. Bilbo Baggins from J.R.R. Tolkien’s “The Hobbit”

Baggins—the hero from “The Hobbit” and a character in “The Lord of the Rings”—is a hobbit from The Shire.

Hobbits are known for their love of peace, quiet and home. However, during the events of “The Hobbit,” Bilbo matures from a seeker of peace and comfort to someone who will fight for the greater good. Bilbo has no idea how resourceful he is until he is put to the test.

Bilbo writes of his journey in a book called “There and Back Again,” and he composes several songs and poems.

“All that is gold does not glitter,

Not all those who wander are lost;

The old that is strong does not wither,

Deep roots are not reached by the frost.”

2. George McFly from “Back to the Future”

Marty McFly’s father in the “Back to the Future” series is timid and awkward and seems incapable of standing up for himself. For all his goofiness and insecurity, George McFly has a vivid imagination and a passion for science fiction.

[RELATED: Rekindle your love of the written word by attending the Great Writing and Editing Virtual Summit.]

He also dreams of being a writer. He succeeds with a bestselling science-fiction novel, “A Match Made in Space.”

“Lorraine. My density has brought me to you.”

3. Dr. John H. Watson from Sir Arthur Conan Doyle’s “The Adventures of Sherlock Holmes”

Physician and devoted friend to Sherlock Holmes, Watson accompanies Holmes on his cases and writes about them.

Watson is not only an accomplished biographer, but he is also a loyal and patient associate. He responds to Holmes’ frequent irascibility with quiet fortitude and grace. Watson also displays remarkable candor in describing Holmes’ habits, particularly his use of cocaine.

“ . . . Holmes, who loathed every form of society with his whole Bohemian soul, remained in our lodgings in Baker Street, buried among his old books, and alternating from week to week between cocaine and ambition, the drowsiness of the drug, and the fierce energy of his own keen nature.”

4. Paul Sheldon from Stephen King’s “Misery”

 

You have to admire Paul Sheldon. Not only is he a successful novelist, he’s also able to solve complicated plot and character issues and write under deadline pressure (and extreme duress).

Writers can identify with his struggles to find himself and move from one genre of fiction to another.

“A little talent is a nice thing to have if you want to be a writer, but the only real requirement is the ability to remember the story of every scar.”

5. Cassandra Mortmain from Dodie Smith’s “I Capture the Castle”

17-year-old Cassandra lives in a run-down castle in the English countryside with her outlandish family.

In addition to telling her story, she also perfects her writing skills.

“Perhaps if I make myself write I shall find out what is wrong with me.”

“I am surprised to see how much I have written; with stories even a page can take me hours, but the truth seems to flow out as fast as I can get it down.”

It’s your turn PR Daily readers: Who are your favorite fictional authors—and why do you like them?

A regular contributor to PR Daily, Laura Hale Brockway is a writer and editor from Austin, Texas. Read more of her work at impertinentremarks.

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In an emergency, don’t wing it

A reputation takes years to build—and just minutes to destroy.

In today’s fast-paced media environment, mistakes are amplified and any customer interaction can trigger an online referendum on your brand.

Are you prepared for the social media mob with their digital torches and pitchforks?

Nick Lanyi has advised Fortune 500 companies, government agencies, trade associations and nonprofits. Now he brings his years of experience to help you craft a disaster readiness plan at Ragan’s Crisis Communications Master Class.

  • Our daylong workshop features sessions on essential topics including:
  • How to ensure top leaders participate in crisis planning
  • How to use your spokesperson’s personality to your advantage
  • How to prioritize media requests amid journalists’ feeding frenzy
  • Concrete actions a communicator can take to repair a damaged reputation

This workshop is a must for media relations and communications professionals of all stripes and backgrounds. The media environment has changed drastically, so make sure the media revolution is working to your advantage with the latest best practices and insider tips.

You can catch this workshop in one of three locations:

  • Chicago—Sept. 13
  • Baton Rouge, Louisiana—Oct. 26
  • Santa Monica, California—Dec. 7

Your reputation took years and careful labor to build; it deserves a strong and thoughtful defense. Join Nick for a day, and be prepared for 10,000 tomorrows.

Register here to save $100

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Snapchat is the next great content marketing tool

 

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5 common grammar pitfalls

Writing has always been a passion of mine—from scribbling pretend news stories when I was a child to penning blog posts and bylines as a communications professional. As in sports or music, practice makes perfect.

But we're all human, so mistakes can certainly occur, especially in this digital age, when it seems our keyboards are moving faster than the news cycles. The race to quickly publish is heated, but before it's distributed, writing needs thorough proofreading. After all, content is currency in public relations, and any grammar flops can disgrace circulated content almost faster than pushing it live.

The Associated Press Stylebook is a right-hand guide for all writers and answers many questions about proper prose. Following are some common writing pitfalls, along with the AP Stylebook's rules to help keep them straight.

[FREE GUIDE: 10 Punctuation Essentials]

1. Compound modifiers. A compound modifier is when two or more words that express a single concept precede a noun. Use a hyphen to link all the words in the compound, except the adverb very and any adverb ending in -ly. The high-performing dashboard displays results instantaneously. The happy-go-lucky boy did what he wanted this afternoon. The first-of-its-kind technology creates easy-to-use solutions.

2. En dashes vs. em dashes. An en dash, which is the length of an n and a little longer than a hyphen, denotes periods of time that might otherwise use to. January-March 2013; 9 a.m.-5 p.m. An em dash, which is the width of an m, replaces commas, semicolons, or colons and represents abrupt changes in thoughts. The teacher—a really good instructor—designed an innovative lesson plan. (Editor's note: The inclusion or omission of spaces before and after the em dash vary according to in-house style rules or personal preference.)

3. Who vs. whom. Who is the pronoun used for references to human beings and animals with names, and it is generally the grammatical subject of sentences, clauses, or phrases. Who is coming to the party? The man who received the tickets was my friend. Whom is used when someone is the object of a verb or preposition. With whom do you wish to speak? The girl to whom the car was given drove it to the store.

4. More than vs. over. More than is preferred with numerals; over is preferred with spatial relationships. He made more than $100 in sales. She jumped over the hole.

5. That vs. which. Use that for essential clauses, important to the meaning of sentences, and without commas. I remember the day that I started working at InkHouse. Use which for non-essential clauses, and with commas. The company, which won previous awards, is developing a niche product.

A version of this article first appeared on InkHouse.net. This article has previously run on Ragan.com.

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Monday, August 28, 2017

Earn the respect of your colleagues in hospital PR

PR managers and hospital staff don’t always see eye to eye—that’s no secret. If you’re just starting a new position, however, earning the respect you deserve can be more difficult. Developing a set of core skills will help you project a strong first impression that will win over the toughest of critics.

Here are ten ways to do that:

1. Be transparent

Don’t keep your goals a secret. Make the workforce aware of what you’re trying to achieve, along with the policies and procedures that will help you reach that end. Communicate your ideas and intentions, and be forthcoming in meetings with administrators.

2. Dress for success

Your physical appearance carries surprising weight in how people perceive you. Studies have shown that people who wear flattering attire are considered to be successful, likeable and easier to respect. The same is true of other aspects of your personal appearance, including dental and physical hygiene as well as well-groomed hair and nails.

3. Practice good time management

It’s difficult to develop relationships with hospital staffers if you’re too busy to associate with them. Good time management is the key to greater respect. It will help you stick to your commitments, meet your deadlines, keep people up to date and still have time to interact with staff and patients.

4. Show accountability

Mistakes happen—on your part and on the part of the staff. It’s your job to smooth things over. Recognize when you’ve made a mistake. Humble yourself and learn from the situation. Work with hospital staffers, not against them. Handle physician mistakes with transparency and compassion. Apologize to the patients and mitigate risk. Remember that you and the health care providers you serve are on the same team.

5. Lead by example

You can’t instruct hospital staff on handling the news media if you hide behind closed doors. Collaborate with staff members, increase communication and create better working relationships. The staff will be pleased with your effort, and appreciation for public relations will increase in the workplace.

[FREE DOWNLOAD: The Power of PR in Health Care: Building Trust, Credibility & Reputation]

6. Stay informed

Subscribe to blogs and journals that will keep you updated on the latest regulations, policy updates, PR practices and your role in all of it. It’s hard to earn respect from the staff if you don’t have helpful knowledge to contribute.

7. Interact with patients

You’ll learn a lot more about hospital staff and patient perceptions if you walk the floor and spend time with patients. You will witness the daily demands placed on your staff. Solicit patient feedback., ask patients about their level of care and observe the staff working with these patients. The information you discover can be crucial to handling complaints and other public relations needs.

8. Offer respect

Never forget the two-way nature of respect. It’s very difficult to earn the respect of someone whom you don’t respect in return. You’ll handle a lot of the negative press surrounding your hospital, so it’s easy to think negatively about staff members. However, don’t forget about their successes. As you develop your understanding and appreciation of the staff, you’ll earn recognition and respect as well.

9. Value cultural differences

Diversity is incredibly common in the medical industry. You may have physicians and patients from all over the world in your hospital. Acknowledge and celebrate the cultural differences among the staff in your communication efforts.

10. Commit to professional development

The staff you work with will be committed to professional development through training, seminars and more. Seek the same level of development for yourself to keep your knowledge up to date. If you recognize a weakness, work to improve it. As you establish your expertise and lead by example, hospital staff will come to respect you despite any conflicts of interest.

Anna Johansson is a freelance writer, researcher and business consultant. Follow her on Twitter and LinkedIn.

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Why powerful video is a must for your communications arsenal

The internet is overcrowded with content, but one medium makes people pause and take notice—compelling video.

It captivates audiences, keeps them engaged and inspires action.

A powerful video is the perfect way to tell your brand’s compelling story and attract larger audiences.

It’s essential to a winning content strategy—and it doesn’t have to break the bank.

Learn the latest tools and techniques for shooting engaging video at Ragan’s Vibrant Videos Virtual Summit on Sept. 22—without leaving your desk.

Video experts Drew Keller and Rob Kelton, along with livestreaming expert Ms. Candy Blog, will show you how to:

  • Produce compelling videos that tell your brand’s emotional story—even on a small budget
  • Shoot stunning video using only your smartphone
  • Master livestreaming on Facebook, Instagram and YouTube

You’ll also receive a complimentary on-demand recording of the event and all event presentations and handouts.

Your skills and budget don’t have to hold you back from shooting amazing video. Arm yourself with the tools to become a master visual storyteller.

Register here

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New CEO at Uber? Help is on its way

“Look, Ragan Communications,” some of our valued readers might tell us, “it’s not up to you to save foot-in-mouth organizations from their own PR catastrophes.

“Tin-eared chief executives and organizations with snake-bitten PR luck will always be with us,” these pros might insist. “Take Uber, for instance.”

Indisputably. Yet failing to step in would mean that calamitous communications and pinheaded public positioning would triumph. We care too much about the industry to allow that.

This is why, with the hiring of Expedia’s Dara Khosrowshahi Sunday to lead the crisis-plagued ride-hailing service, we’re offering Uber a communications overhaul.

Just as we did with former White House spokesman Anthony Scaramucci, we will provide Khosrowshahi or a staff professional of his choice top-notch PR training before he shoots himself in the foot, reloads and does it again.

Whether through a Ragan conference, Ragan Training membership , PR University webinar or Ragan Consulting Group session (choose one), we can help Uber master a wealth of essential tactics and strategies. We’d be happy to get Khosrowshahi up to speed in a few areas that evaded his predecessor, Uber founder Travis Kalanick:

  • Think first. Uber/“boober” jokes just might fall flat. Can’t figure out why? Ask a female employee (and try to keep your gaze above her neck).
  • Go figure. Executive visits to karaoke/escort bars might lead to human resources complaints.
  • Yes, you’re the CEO, but being caught on camera railing at one of your drivers (“Some people don't like to take responsibility for their own s---”) might not boost your career or engender warm feelings among employees or the public at large.
  • The long arm of the law. Investigators frown upon organizations allegedly using their computing power to deceive inspectors.
  • Sure, in an ideal world, you wouldn’t pay the saps at all. But in this life, underpaying your drivers could lead to lawsuits costing you tens of millions of dollars.
  • Some mentions don’t count. Sexual harassment and discrimination charges generate the wrong kind of news media pickup—especially if your crisis reaches the point where you have to hire a former U.S. attorney general to investigate your own organization.
  • Monikers matter. If you (allegedly) want to spy on a rival, we’ll help you think of a better name for your program than “Hell.” We’re thinking “Dummkopf,” in keeping with the theme of your German corporate name.

We at Ragan Communications are convinced that if Uber joins us in putting a shoulder to the fender, together we can push this PR wreck out of the ditch and get the PR engine puttering again.

Just in the nick of time

There’s not a moment to lose. The Guardian notes that the announcement of Khosrowshahi’s hiring “comes as the ride-hailing service fights allegations of sexism and racism that led to the ousting of its founder, Travis Kalanick.”

As the new chief settles in and takes a few whirls in his swivel chair, our trained experts would be happy to offer education that will keep the board, executives and former friends from mutinying.

After all, Khosrowshahi surely doesn’t want to share the fate of his predecessor. The New York Times reported in June that, “One by one, executives, board members, investors and even [Kalanick’s] close friends slowly fell away as Uber became embroiled in a seemingly ceaseless series of legal and ethical scandals …

“But Uber’s future became murkier this year when the company was pummeled by scandal after scandal, including sexual harassment accusations in the workplace, a Department of Justice criminal investigation into some of its methods, and an intellectual property dispute with a self-driving car rival. While Uber’s business continued to grow, Mr. Kalanick’s management style faced scrutiny and investors mutinied against him.”

The Guardian notes that Khosrowshahi must “reform the company’s workplace culture following accusations of sexual discrimination and harassment, recruit new executives including a chief financial officer and chief operating officer, and deal with numerous legal wrangles.”

Help for the clueless—as well as the clued-in

How better to start than by attending our Employee Communications, PR and Social Media Summit at Microsoft Oct. 4-6? It’s not just for high performers. Clueless organizations such as Uber will also gain from both its internal and external tracks.

Alternatively, our 2017 Leadership and Executive Communications Conference Sept. 18-19 would be an ideal place to brush up on leadership skills, such as not berating drivers and not belting out hits from “Grease” in seedy karaoke joints.

We’ll be holding the Brand Storytelling and Content Marketing Conference Sept. 27-29 at Coca-Cola’s headquarters in Atlanta. Also, might there be a good photo op with Goofy at our Social Media #Mashup at Disneyland Oct. 23-25?

Think about it: Khosrowshahi is probably itching to try out Uber services in another city.

Chat with the driver. Talk up the big pay settlement. Just remember: No boober jokes. You might be on camera.

@byworking

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