Tuesday, September 5, 2017

3 ways PR pros can tell authentic stories

Storytelling is an empty exercise without authenticity.

Millennials are driving companies to be more socially conscious, and, through their skills navigating 24-hour news cycles and social media streams, these consumers have become adept at sniffing out insincerity.

With these dynamics in play, authentic storytelling is as important as ever. A recent Adweek article explored its benefits, pointing to Lyft’s donation of $1 million to the ACLU and to Airbnb’s offer of free housing to refugees as notable examples of companies’ promoting their mission organically in context with the state of affairs in the U.S.

[RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]

PR pros collaborate every day with skeptical reporters. To ensure we’re forging a unique, honest voice forward on behalf of the organizations and clients we work for, there are a few things to keep in mind.

1. Know who you are. No company finds lasting success by doing the same thing as everyone else around them. Homing in on your organization’s mission and what separates it from the competition can spur authentic storytelling. By keying on those differentiating factors, you can carve out a path for creating campaigns and stories that align with your organization’s objectives.

2. Know who you aren’t. When a big advertising campaign falls flat, often it comes down to believability. In the PR world, spin might get in the way of the story. Being stewards of accuracy helps build credibility and trust with reporters, so we ought to drop those “groundbreaking” and “industry-first” qualifiers if the evidence isn’t there to back it up.

3. Value your people. Do you think more impact comes from a press release with carefully crafted company messaging, or from an article featuring insightful commentary from an employee or executive? It’s real people who serve as the backbone of successful organizations, so they must be trusted to be the brand ambassadors.

These steps sound simple—and that’s exactly how it should be. The beauty of authentic storytelling is that it shouldn’t require a lot of effort. There’s a practical “stay in your lane” philosophy to it, which keeps us equipped in navigating the ever-changing media landscape.

Authentic storytelling helps us get to the heart of the message, staying true to the roots that support the organizations we serve.

Ryan Boger is a senior content strategist at Largemouth Communications. A version of this article originally appeared on the agency’s blog.

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AP style on hot topics: ‘fake news,’ ‘alt-right’ and more

More and more, today’s communicators must offer statements about political and societal trends and events.

Whether you’re in that position or are writing about a controversial topic, these AP style tips can help ensure you avoid linguistic pitfalls and don’t stoke cultural flames.

Data journalism for PR pros

AP Stylebook released its 2017 edition in May, which includes about 200 new or revised entries, along with an entire chapter on data journalism.

In a press release, AP Stylebook wrote:

Data journalism has become a staple of reporting across beats and platforms, no longer reserved for specialists. Government agencies, businesses and other organizations all communicate in the language of data and statistics. To cover them, journalists must become conversant in that language.

The importance of understanding and interpreting data doesn’t only fall to journalists.

As more and more PR pros seek to write content that stands out amid the cacophony of social media messages and appeals to the journalists they’re pitching, they must conduct research and include facts.

AP Stylebook says fact-checking should be part of your main story, as well:

Though you should vet your sources and ensure that the statistics and quotes you’re using are both correct and properly attributed, you might face a situation in which you’re writing about specific disputed facts or quotes.

When that’s the case, follow this guide:

Also, be forthcoming if you can’t confirm a statement you use in an article:

[FREE GUIDE: 10 ways to improve your writing today.]

The era of ‘fake news’

When writing about “fake news,” don’t use the term as a crutch—nor sprinkle it in your writing when you’re discussing something with which you don’t agree:

Communicators should choose more descriptive terms and phrases, when possible, to elaborate upon the situation:

Attitudes, groups and beliefs

Amid growing backlash over a march in Charlottesville, Virginia, that was organized by white nationalists—and after protests turned violent— several organizations, including Tiki, GoDaddy and the Detroit RedWings spoke out against the demonstration .

Along with bringing into question when executives should speak out regarding politics and controversial matters, PR crises such as these also come with AP style rules.

On Aug. 16, AP Stylebook added “anti-Semitism” to its definition of “alt-right.” Speaking of the change and term, John Daniszewski, the Associated Press’s vice president for standards, wrote in a blog post:

Avoid using the term generically and without definition, because it is not well-known globally and the term may exist primarily as a public relations device to make its supporters’ actual beliefs less clear and more acceptable to a broader audience. In AP stories discussing what the movement says about itself, the term “alt-right” (quotation marks, hyphen and lowercase) may be used in quotes or modified as in the self-described “alt-right” or so-called alt-right.

Depending on the specifics of the situation, such beliefs might be termed racist, white supremacist or neo-Nazi; be sure to describe the specifics. Whenever “alt-right” is used in a story, include a definition: an offshoot of conservatism mixing racism, white nationalism, anti-Semitism and populism , or, more simply, a white nationalist movement.

When writing on extreme groups, be precise and provide evidence to support the characterization. Report their actions, associations, history and positions to reveal their actual beliefs and philosophy, as well as how others see them.

Instead of relying on a term, include specifics when you write about such groups and their beliefs:

The same guidance applies to groups that protest such things as xenophobia.

Daniszewski wrote:

… [A] term has emerged in the news recently – an umbrella description for the far-left-leaning militant groups that resist neo-Nazis and white supremacists at demonstrations and other events. The movement calls itself antifa, a contraction for anti-fascists, and emulates historic anti-fascist actors in Europe going back to the 1930s. Until the term becomes better known, include a definition in close proximity to first use of the word.

Similarly, “alt-left” has recently been coined by some to describe far-left factions. Like “alt-right,” avoid using unless in a quotation and always include a definition.

Gender-related writing tips

In its recent edition, the AP Stylebook added an entry for the singular “they” and provided guidance on how to use it.

It also included greater detail under its “gender” entry:

For communicators who are writing about transgender people, the AP Stylebook gives the following guidance:

Though not gender-related, the AP Stylebook also clarifies the difference between a person’s character and his or her reputation:



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How to Visit Québec City on a Budget

a picture of Quebec City
I’ve visited Canada many times but have always missed is Québec City. I’ve only heard great things from everyone who has ever been there. Luckily, my friend Pamela is an expert on the city. She runs walking tours there and even recently published a guidebook to the city. Given that fall is supposed to be one of the most beautiful times to visit, I thought now was a perfect time to have her share her expertise!

I fell in love with Québec City the moment I stepped off the overnight train from Halifax. The cobblestone streets, outdoor patios, European architecture, and delicious poutine (and French men!) tugged at my heartstrings.

A French colony founded in 1608 by Samuel de Champlain, Québec City was then known as New France. Over the course of its over four hundred years, the city went from being French then British, and then French again, creating a delightful mix of architectural styles.

While most are initially drawn to Québec City by its history and European charm, the people, food, and culture are why they inevitably fall in love with the city. The locals are a community very passionate about all things Québec and wants visitors to experience that same passion, regardless of one’s travel budget. I can’t preach the gospel of this city enough. It’s like a big little village and one of my favorite places in the entire country.

Though Québec City can be expensive, there are plenty of ways to visit this city on a budget and still enjoy everything this place has to offer!

Things to See and Do

exploring Quebec City
Québec City has things to see and do for pretty much every type of visitor; it doesn’t matter what time of year you visit. There are, of course, a few things everyone should see and do:

Explore Vieux-Québec (Old Québec): While doing it on your own can be fun, make time to take a walking tour. If you’re on a tight budget, there is a free walking tour with Samuel Dubois, a funny local guide who lives off the tips he receives from travellers. His tour takes you through the Old City and is filled with humorous facts and stories. Samuel is also a craft beer connoisseur, so if you’re looking for recommendations, he is your man! If you have a little money to spend and want a historical walking tour with a costumed guide, Cicerone’s walking tours are highly recommended!

Visit La Citadelle & city fortifications: Québec City is one of the oldest fortified city in North America. Spend some time at the Citadelle (which is still operational and home to the Royal 22e Régiment). Admission is $16 CAD and includes entrance to the Citadelle, a museum tour, the changing of the guard (in summer), and the Beating of the Retreat.

Dufferin Terrace: The terrace is the oldest boardwalk in the city and runs along the front of Fairmont Château Frontenac. In summer, you can relax on the boardwalk, watch street performers, and buy chocolate-dipped ice cream cones from Au 1884. In winter, toboggan down the slope of the Dufferin Slide, one of the first tourists attractions in the city.

Climb to the top of Terrasse Pierre-Dugua-de-Mons: Capture a postcard-perfect shot of Château Frontenac and the Saint Lawrence River. There is a wooden staircase after the gazebo on Dufferin Terrace.

Ride the funiculaire: From Dufferin Terrace, take the funicular (inclined railway) down the cap (promontory) to Petit-Champlain (one of the oldest shopping streets) and Place Royale (site of the first colony). Rides are $3 CAD one-way. Tip: If you hate hills like I do, walk down the steep hill (Côte de la Montague) and take the funicular back up to the top of the cap.

Musée de la Civilization: Québec has many museums, but this is probably the best one for learning about the history of Québec. Regular admission is $16 CAD but if you are 18-30 years of age, it is only $10 (not including special exhibits).

Cathedral of the Holy Trinity: This cathedral was the first Anglican church built outside Britain, and it houses a silver communion set given by King George III. Be sure to take the guided tour for $6 CAD; it is offered by one of the best English historians in Québec City.

The Morrin Centre & Maison de la Littérature: Located across the street from each other, both of these buildings turned libraries are some of the funkiest attractions in town. The Morrin Centre started as an army barracks, then changed to a jail (where many public hangings occurred), then a college, and now a beautiful Victorian (English) library. La Maison de la Littérature is a French library housed in a converted church (which was once English). Both libraries are FREE.

Take a bus to Montmorency Falls: Skip the tours and take public transportation to Chute Montmorency (Montmorency Falls). While they are not as wide as Niagara Falls, they are 30m taller and are stunning, especially in fall when the surrounding leaves change color. From Place d’Youville, take bus #800 to the falls. A round-trip will cost $7 CAD.

Walk the stairs of Sous-le-Cap: Walk along rue Saint-Paul in Vieux-Port. When you get to the Savonnerie you’ll see a very small path between the buildings; follow it to rue Sous-le-Cap, one of the oldest streets in the city. The street is tiny, with layers of wooden stairs that stretch across the alley. This was once a busy shopping street back when the houses had a front-row view of the Saint-Lawrence River.

Amusement Park at Méga Parc: This is Québec’s version of Mall of America. Méga Parc has 19 attractions/rides, including a skating rink, an arcade with 60 or so games, mini-golf, and a rock-climbing wall. Unlimited access is $30 CAD per person. To get here, take buses #801 and #803.

The Plains of Abraham: Head into the neighborhood of Montcalm and walk around the Plains of Abraham, the site of the famous battle of 1759, which lasted 15 minutes and resulted in the British gaining control of the city. Today the Plains of Abraham is a large park with running and walking tracks, Martello Towers (small defensive forts built during the 19th century), busts of historic figures, gardens, and pretty views of the Saint Lawrence River.

Relax at Place des Canotiers: A new public space beside the Saint Lawrence River, this urban square has places to sit and relax, as well as fountains and mist you can walk through. A go-to spot on hot summer days, this is also where the cruise ships and tall ships dock.

Leave the tourists behind: In the middle of summer, when the Old City is bursting at the seams with tourists, you’ll find me in along rue Saint-Joseph Est in Saint-Roch, rue Saint-Jean in Saint-Jean-Baptiste, and 3e (Troisième) Avenue in Limoilou, where I can enjoy the quiet, local side of life. Prices are generally a little cheaper in these areas, and there are plenty of fabulous restaurants, microbreweries, cafés, and boutiques to keep me happy.

Where to Eat

smoked meat poutine in Quebec City
If you’re a foodie, staying on budget in Québec City can be a bit hard. But to save money, it is always a good idea to venture away from the Old City; by doing so you will find more chef-run restaurants and usually cheaper prices. There are also plenty of options for cheap eats like poutine, burgers, shawarma, etc. Here are some of my favorite restaurants:

  • Chez Ashton (Vieux-Québec, Saint-Roch, or Montcalm): Delicious gluttony made of fries, squeaky cheese curds and piping hot gravy. Almost every restaurant sells poutine, but the best traditional poutine in the city starts with Chez Ashton. A Québec institution, it serves up poutine in large, round foil containers. In winter the price of poutine fluctuates depending on the weather. For example, if it is -25°C (-13°F) outside, then your poutine at Chez Ashton is 25% off!
  • La Pizz: Located in Place Royale, La Pizz serves up fairly good pizza, which starts at $9 CAD for a small. (Once you’ve finished, walk next door for some pints at Pub L’Oncle!)
  • Le Bureau de Poste: This little gem has a yummy $4.95 CAD (!) menu, $6.50 CAD cocktails, and $5.50 CAD pints! Go forth and have fun, and be sure to enjoy the patio in summer.
  • Fromagerie des Grondines et ses amis: Embrace your inner cheese addict and go here for gourmet grilled cheese sandwiches. So good and not too expensive. Sandwiches start at $7.50 CAD.
  • Marché d’Emma: Located across the street from the hostel, this small épicerie has a nice selection of Québec craft beers, wine, frozen pizzas ($5), gourmet foods, and non-perishables. They also have fresh baguettes most days.
  • L’Inter Marché: Located on rue Saint-Jean in Saint-Jean-Baptiste, this small grocery store has a small selection of produce, meats, dairy, non-perishables, frozen foods, and breads. Prices are often better than at the épiceries.

The food scene in Québec City is ever-growing, and we now have a few options for vegans and vegetarians as well. As in other major cities, almost every neighbourhood now also has shawarma or kebab. There is also a sushi craze happening right now. Tip: Avoid the Chinese food in the Old City — it is not that good.

Where to Party

a party in Quebec City
There are a few bars and pubs in Old Québec that can be quite touristy depending on the time of year, but try these:

Bar St-Angèle: A night of cheap beer, live music, and quirky locals. It is a must before venturing into the more “civilised” pubs and bars in the city.

Maurice Nightclub: While Bistro Plus (1063, Rue Saint-Jean) can be fun, the best nightclub in the city is Maurice on Grande Allée. Dance, drink, sweat, and then go eat poutine or shawarma before heading back to the hostel.

Le Drague Cabaret Club: A gay bar/nightclub with drag shows and karaoke.

Pub Nelligan’s: A lively Irish pub popular with locals. Rustic ambiance, live Irish shows from time to time, and a mix of Québec and Irish beers (and liquor).

Le Cercle: A bar and live music venue, Le Cercle is a local favourite. Indie bands sometimes play in a funky room in the basement.

Le Projet: An eclectic gastropub, Le Projet has roughly 24 microbrews on tap. Buy food on-site or pick up a poke bowl from Bols et Poké on your way and eat it there.

La Barbarie: By far the most popular microbrewery in the city. Beer is brewed on-site, there is plenty of seating, and while they don’t have a license to serve food, you can have a pizza, Chinese food, or whatever else you’re craving delivered to the bar.

Where to Sleep

a picture of the chateau in Quebec City
Auberge Internationale de Québec is the best hostel in the city. With a superb location in Vieux-Québec (Old Québec), this hostel is large with a bar, common rooms, and communal kitchen. In high season beds range from $27 CAD to $30.50 CAD per night. In low season, beds range from $22 CAD to $30.50 CAD per night.

Couchsurfing is quite popular in Québec City, which has a very large Couchsurfing community with over 10,000 hosts. Always look for hosts with good ratings and reviews, and bring a small thank you gift for your host (it could be a bottle of wine or craft beer) as you are being invited into their home, for free! (Matt says: Speaking of Couchsurfing, we are hosting a Q&A with Couchsurfing on September 28th, so mark your calendars!)

If you want to experience the local vibe of the city, I suggest mixing things up a little: stay a few nights at a hostel to explore the historic areas, then Couchsurf or rent a room on Airbnb in another neighbourhood to get a true feel for what everyday life is like in Québec City.

10 Ways to Save

exploring Quebec City
Québec City is one of the more expensive cities in Canada but there ways to save money on your visit. Here are ten high impact ways to save money on your visit:

  1. Take a FREE walking tour of the Old City.
  2. Eat poutine (under $10 CAD) at Chez Ashton, one of the cheapest places in the city.
  3. Buy food at a neighbourhood grocery store.
  4. Eat croissants for breakfast, they are only $2.50 CAD! Paillard on rue Saint-Jean (to the right at the bottom of rue Sainte-Ursule) are the best.
  5. Buy a bus pass. A 1-day bus pass costs $8.50 CAD, the equivalent of 2.5 rides. A day pass gives you unlimited travel for 24-hours.
  6. Go to Méga Parc, an indoor amusement park and shopping mall, after 5pm and get in for half price ($15 CAD).
  7. Walk along the city fortifications and atop the city gates. Its FREE!
  8. Visit the churches and libraries as they are FREE and quite beautiful.
  9. Visit Bar Sainte-Angèle for cheap beer!
  10. Couchsurf for most of your visit and save money on accommodation (plus meet amazing and friendly locals).

Getting Around Québec City

a bustling Quebec City
Québec City is a walking city. It is very easy to explore the main neighbourhoods (Vieux-Québec, Petit-Champlain, Place-Royale, Vieux-Port, Grande Allée, Montcalm, and Saint-Jean-Baptiste) by foot. The outer neighbourhoods of Saint-Roch, Saint-Sauveur, and Limoilou can be reached by bus.

A single bus fare is $3.50 CAD, unless you go to an authorized seller and buy a ticket; then the cost is $3 CAD. You can also buy passes that cut the cost, especially if you want to venture out to places like Chute Montmorency (Montmorency Falls):

  • A day pass is $8.50 CAD
  • An unlimited weekend pass is $15.50 CAD
  • A 5-consecutive-days pass is $29 CAD ($24 CAD for students)

Download the RTC (Réseau de Transport de la Capitale) Nomade mobile app to check routes while you’re out exploring. The app gives you information on schedules, as well as the closest stop to your location and when the next bus will arrive.

***

Come explore this lovely city, sit on a patio, eat poutine, and drink with the locals, and marvel at the beauty of Château Frontenac as it looms over the lower city. Sit at the top of Terrasse Pierre-Dugua-de-Mons to watch the sunset and snap a picture-perfect shot of the château, Old City, and Saint Lawrence River.

I came to Québec City because I love the architecture, the culture, and the history. I stayed because of the food, people, and the big-village vibe. Québec City has a charm and magic about it that is infectious. It is a Northern paradise of food, culture, and architecture – and I hope you come and visit soon!

Pamela is a Canadian travel writer and blogger who left her job in 2010 to travel the world. While Southeast Asia and Scotland rank among her favourite destinations, she fell head-over-heels for Québec City and now calls it home. While travel is still a big part of her life, Pamela runs Urban Guide Québec City and has recently published a guidebook on the city that focuses on local artisans, producers, and businesses. If you’re going to the city, it’s a must buy!

Photo Credit: 2, 6

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Fake videos pose a new PR challenge

If you disdain the proliferation of fake news articles, steel yourself for the rise of fake videos.

Seeing is no longer believing. Video editing technology now makes it possible to stealthily overdub a speaker’s words.

University of Washington researchers demonstrated the troubling potential of this new technology by producing a fake video of President Barack Obama. In their Synthesizing Obama project, researchers synched Obama’s lips in the video to edited audio from his previous speeches. They put different words in his mouth, completely altering the original commentary, content and context. The video is convincing.

Researchers at the Face2Face project at Stanford University have created technology that can change facial expressions on videos. So far, they’ve transformed facial expressions of George W. Bush, Vladimir Putin and Donald Trump by having them mimic expressions of human actors.

Adobe's Project Voco software can alter audio recordings to add words and phrases the speaker never uttered—in what sounds like the speaker’s voice.

The technology will advance rapidly

The fakes can be spotted fairly easily—so far. However, experts predict these technologies will advance quickly.

As the costs of software and editing tools fall, and as the technology spreads, PR professionals should be wary of fake videos created for nefarious purposes. Anyone with a grievance and an internet connection will be able to create and post a video of a CEO issuing controversial or outlandish statements.

[FREE GUIDE: Keep your cool in a crisis with these 13 tips.]

Politicians, celebrities and business leaders will surely all be in the crosshairs. News media outlets—which are struggling to maintain credibility and trust in the fake news era—will also face challenges because of this emerging technology.

Ideas for responding to faked videos

Francis Tseng, a co-publisher of The New Inquiry, advocates stronger, professional ethical standards for software developers. Other engineering occupations have robust ethical standards, which are hammered home through formal training programs.

“The boon of programming education is its decentralization and wide accessibility, but this also means people often pick up the skills without the necessary ethical frameworks to accompany them,” Tseng told Business Insider.

Experts also urge tech and media companies to develop ways to detect altered videos.

“Social media companies, as well as the classical [sic] media companies, have the responsibility to develop and set up fraud detection systems to prevent spreading and sharing of misinformation,” Justus Thies, who helped develop Face2Face, told Business Insider.

Fake videos are here, and the technology is getting more advanced by the day. Hoaxers will soon be able to place their own words into the mouths of speakers on videos. PR teams should be aware of this risk and prepare a response plan.

A version of this post first appeared on Glean.info.

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Monday, September 4, 2017

Make your data pop with these 9 infographic templates

You know what the problem is with basic charts, tables and visuals made in PowerPoint or Excel?

The snooze factor.

Who enjoys dry reports or yawn-inducing presentations?

You’ve put in the time and effort to collect your data. It would be a shame for people to ignore it.

A good infographic can help you avoid this fate. Use these infographic templates to help you present your data in compelling fashion:

1. Tell a story with your data.

Behind every chunk of statistics, there’s a story. An infographic is the perfect medium for data-driven storytelling.

Infographics allow you to combine data and narrative structure in one tidy space. Visuals like icons and bold fonts let you highlight important statistics and facts.

This infographic template shows how you can highlight key statistics using striking icons, fonts and borders:

present data visually

2. Combine different types of data visualizations.

Variety is the spice of life.

Why stick to just one type of chart when you can concoct a recipe of distinct designs? Don’t be afraid to mix charts, pictograms and diagrams in one graphic. That’s an easy way to grab attention and eyeballs.

This infographic template combines multiple types of charts, pictograms and images to engage readers:

present data visually

3. Use icons to emphasize important points.

Icons are like eye magnets. If you want readers to notice specific data points, placing an icon beside each one makes them all pop. You can also pair icons with headers to indicate the beginning of a new section.

[RELATED: Join us at Disneyland for the Social Media #Mashup.]

This template uses icons like bullet points to emphasize and illustrate important points:

present data visually

4. Use bold fonts to make text engaging.

Even if you have a lot of text, you can still present data visually by using bold, interesting fonts.

Just make sure your text is easy to read. As a rule of thumb, avoid using more than three different font types in one infographic.

This infographic uses one font for headers, another for body text and a third font for accent text:

present data visually

5. Pick colors that make your points pop.

If you want a science-backed way to boost the visibility of your content, select attention-grabbing colors.

Use light-colored text and icons on dark backgrounds to make them stand out. Consider the mood you want to convey with your infographic and pick colors accordingly.

This template uses a bold combination of pinks and purples to enliven its information:

present data visually

6. Show how the parts make up a whole.

It can be difficult to break a complex topic down into digestible tidbits. An infographic is like a spoonful of sugar to help the information go down.

Using a diagram or chart can convey parts of a whole more effectively than a text list can.

This infographic template uses one focus visual to illustrate a banana’s nutritional content:

present data visually

7. Focus on one amazing statistic.

If you are preparing a presentation, avoid cramming too many visuals into one slide. Instead, focus on one awe-inspiring statistic and make that the focus of your slide.

Use one central visual to give the statistic even more impact. Smaller visuals like this are ideal for sharing on social media.

This template focuses on one key statistic and offers some supporting information in the sidebar:

present data visually

8. Optimize your infographic for mobile.

Info-packed infographics are great for spicing up content, but they’re not always mobile friendly. To optimize your infographic for mobile viewing, use one focus chart or icon with a big, legible font.

This infographic uses concise text and one chart to cut to the chase:

present data visually

9. Replace bullet points with icons.

Wads of statistics can make eyes glaze over. Icons are more interesting and illustrative than bland bullet points. For each statistic in a list, pick an icon that reflects its theme.

This infographic uses icons to enhance each statistic in its list:

present data visually

A version of this post first appeared on Venngage Infographic Maker.



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The days of poor video communication are over

What’s standing between you and stellar video communications?

Whether it’s no budget, no technical know-how or no engaging story ideas, you can make those obstacles a distant memory.

Ragan is offering two workshops that will help you produce outstanding videos. Join expert Justin Allen for one or both workshops on the following dates in these locations:

Sept. 14-15—Chicago

Nov. 30-Dec. 1—New York City

The Hands-on Video Boot Camp for PR, Internal Communicators and Marketers will show you how to:

  • Invest in cost-effective, high-quality equipment
  • Create a production plan—and adapt when things go wrong
  • Capture great shots, even in poor filming locations

Join us the next day for the Video Storytelling Workshop and learn how to:

  • Conceptualize story ideas that capture your brand’s personality
  • Find the right platforms to distribute your video series
  • Measure the success of your videos, and adapt your storytelling approach based on the results

You’re only two days away from creating compelling videos that engage audiences and drive business goals. Register today.

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