Vincent E. Pacheco Blog

Wednesday, December 27, 2017

PR Daily's top stories of 2017: Nos. 21-30

December is close to being a memory, so here's a reminder of some of our top stories of 2017.

Here are Nos. 21-30:

21. 20 better ways to say 'no comment'

22. 4 savvy social media marketing tactics

23. 26 free social media analytics tools

24. 7 ways to craft highly engaging content

25. David Ogilvy's 10 tips for clear, concise writing
[RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.]
26. A guide to designing and giving perfect presentations

27. Chipotle sued for $2.2 billion over using photo without permission

28. United offers a primer in how NOT to handle a crisis

29. Lessons for PR pros from the BBC Skype interview dad

30. 5 social media trends PR pros must embrace

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20 better ways to say 'no comment'

A terse "no comment" can send a bad message, but what are your alternatives?

A reader recently sent me a document called "101 Ways To Not Comment Without Using The Words 'No Comment.'" It's full of witticisms, some more useful than others.

He had received the handout at a legal conference more than a decade ago and couldn't remember its source. (I contacted the organization that hosted the conference; its communications director was also unable to identify the provenance of the document.) My own web searches have also proved fruitless.

To respect the unknown author's intellectual property, I selected my favorite 20 ways to say "no comment" indirectly, though I will not post the full list. (If you know the author of this document, please let us know in the comments section.)

Here are 20 ways to decline the opportunity to comment (with an emphasis on matters of law):

I am hard pressed to comment on a lawsuit we haven't yet seen.
We have an obligation to be fair, thorough and professional. We will live up to our obligation.
We will not cut corners in the interest of public curiosity.
That someone else has chosen to talk to you does not relieve us of our responsibilities to defer public comment at this time.
I want to be able to say "No, your honor" when I'm asked if this office initiated any press.
Without commenting on any specific case, here's the general rule.
I won't be able to directly answer that question until our work is concluded.
No one in this office is going to prejudge a case that's still under investigation.
Until the court/jury/legislature decides, it is premature to speculate about the next step.
Let me tell you one reason for our longstanding policy of deferring comment: Frankly, some of the information we receive is unreliable.
It would be irresponsible for us to perpetuate allegations that may prove to be unfounded.
It would compromise our efforts if I publicly discussed the matter with you at this point.
Not to sound disrespectful, but sometimes it takes the legal system a while to sort it all out.
I don't at all feel comfortable in discussing what at this stage falls within attorney-client privilege.
From a process standpoint, first we gather the facts. Then we look at the law. We stack those two things up and see where it takes us.
The challenge for us is to assure you and the public that we're doing the right thing without telling you how.
The timeframe is driven by the facts, and they're not all in yet.
I cannot give you a "yes" or "no" answer to that question right now, but if you have time, I can read you the 85-page opinion from the court.
Until we have an opportunity to review what the court said, I'm hard pressed to tell you what it means.
If I were to speculate with you about all the options, someone might think I've commented on this specific case.

Although many of the lines above are clever, I would use such approaches only when the facts justify them—not simply to evade legitimate questions with knowable answers. I have written about my own approach to "commenting without commenting" in this post.

Brad Phillips is president of Phillips Media Relations, which specializes in media and presentation training. He is author of the Mr. Media Training Blog, (where a version of this article originally appeared) and two books: "The Media Training Bible" and "101 Ways to Open a Speech."

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4 savvy social media marketing tactics

Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business.

Tinder—the location-based dating service that facilitates matchups between interested parties—used a tactic best described as word-of-mouth advertising in a digital format to successfully launch its app.

In a recent podcast, Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder's customer base from 20,000 to 500,000 users in less than a month.

Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media's free word-of-mouth nature can attract and engage potential customers at a stage in the company's development when advertising budgets are often tight and expenses must be carefully monitored.

When building a new business, attracting customers is imperative—and social media is a leading pathway to gathering and retaining loyal consumers.

Reach out and touch your customers.

Consumers love to be engaged, equipped and empowered, Kimberly Whitler, a marketing professor at the University of Virginia, has said. This makes them feel important, as though they have a vested interest in the company. Consumers crave two-way interactions and are flattered to offer reviews of a company's products or services.

Why should this matter to marketers? Because every customer reached is a potential repeat customer who will tell others about a positive experience.

When a startup adopts social media marketing tactics that truly engage its customers, the benefits are plentiful: The company likely will grow its customer base while spending less money on marketing, leaving more funds available to invest in higher salaries for employees and other areas of the business.

Social media marketing done right also helps businesses stay top of mind among their followers. Consumers will recall engaging content, helpful advice or a humorous post. According to MarketingLand, consumers don't want to be lectured or bombarded with ads. Good vibes toward the company result in trust, long-term loyalty and a positive bottom line.

Nielsen reports that 92 percent of global consumers identify earned media as their favorite form of advertising, primarily in the form of recommendations from friends and acquaintances. Those customers trust companies that connect with them in genuine, captivating ways; and they want to establish relationships with them.

Shake up strategies to push the marketing status quo

So, how can marketers change their strategies to create connections with customers and pack more social punch? Here are four tactics to try:

1. Register accounts on all major platforms.

According to Hootsuite, social media can no longer be brushed aside. A business won't succeed without active accounts across several platforms. If social media's word-of-mouth power is not utilized, the chances for promoting a business are largely lost. Get started with accounts on Facebook, Twitter, Instagram and more to meet customers where they are.

Even companies without a product to sell benefit from engaging on social media. Magic Leap, a private company that is developing a futuristic augmented/virtual reality system, has created interactive content to whet users' appetites for the impact its future product could have on their daily lives. Despite its lack of any imminent product launch announcement to date, the company has still generated about 60,000 likes on Facebook and has attracted 32,000 Twitter followers.

2. Harness the power of community.

Reach out to consumers—and let them reach out to you and to one another—using social media in order to successfully build community and benefit from positive word of mouth.

Yelp, which publishes crowdsourced reviews of products and services, shows how powerful positive reviews can be. If a customer likes the service or food at a new restaurant in town, a good Yelp review will encourage even more customers to flock to the startup's table. Encouraging customers to leave a positive verified review, perhaps through offering a coupon or discount on future services, can help draw in new customers.

Consider for example the case of Uncle Maddio's Pizza. I came across the family-owned pizza joint while traveling with my son's baseball team. Our hungry team searched restaurant reviews on Yelp and found positive comments about Uncle Maddio's. As promised, the food was excellent, the service was top-notch and the staff was personable. Before we left, I learned that a franchise location would soon open in my hometown.

The owners started a Facebook page for the new location and promoted "spirit nights" that would raise money for schools and youth organizations. Needless to say, when the new store opened, I took my family there and have returned many times to eat and to support fundraisers there. Positive online and word-of-mouth reviews have led this small business to success.

3. Associate with other businesses that share similar mindsets.

Strive to connect to businesses that are working toward the same type of high-quality customer experiences you are. Good business practice dictates being tied in with others that have strong search-engine rankings and website presences. Interact with them online, and share each other's content across your social platforms.

Many online marketers, such as Neil Patel of Kissmetrics—whom I've turned to for advice on my SEO projects—say posts on social media accounts influence Google and Bing search rankings. Search engine rankings aim to provide users the best possible resources to help them make purchasing decisions and acquire information. These accounts can affect the business's reputation and authority just as easily as they promote the business.

4. Employ someone who knows how to use social media effectively.

Hire someone who thoroughly knows social media—Facebook, Twitter, Instagram and beyond. This person should be able to moderate comments, post daily messages and answer inquiries. Give this person guidance on what your business is trying to accomplish and a list of what's acceptable to post. His or her goal should be to keep customers informed and engaged in a timely manner.

A good social media team can take a business to global heights. Holly Clarke, a marketing manager at Airbnb, says the company has team members in San Francisco, France, Germany and the U.K., along with translators tailoring posts to other areas of the world. Airbnb's #NightAt and #BelongAnywhere campaigns draw in consumers from across the globe to interact with its content.

Entrepreneurs have a lot to think about when starting new businesses, but the use of social media should be a no-brainer. Creative social media marketing tactics, with an emphasis on free word-of-mouth advertising, enable a startup to quickly grow its customer base. Long-term relationships and two-way interactions with those customers will soon follow. Make sure you and your business are creating those interactions, as well.

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26 free social media analytics tools

Where do you turn for meaningful stats on your social media marketing?

I'm grateful for the insight from some incredible tools that help make sense of my activities on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post?

The answers are out there—and so are the tools to help you find them. I've collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can find.

19 free social media analytics tools

1. Buffer

With Buffer's free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. My favorite feature-and one I'm always stoked to see!-is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance.

2. Followerwonk

One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. See stats like when your followers are usually online, when you typically post and how your followers fall into categories like social authority, activity, total tweets and follower count.

3. ViralWoot

This Pinterest tool helps with much more than analytics. You can schedule pins, promote pins and gain new followers all through Viralwoot. The analytics on the free plan show you basic account metrics (boards, pins, followers, etc.), Pinterest stats (Pinfluence, reach, activity and engagement scores) and how to increase those stats. Paid users have more comprehensive analytics, including data on the best day and time to post and the best-performing colors.

4. Google Analytics

The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social > Overview and you can check out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on your goals and paths as well.

5. Quintly

The free plan on Quintly lets you access analytics for up to three Facebook pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. When you add multiple pages, you can quickly see at a glance how the pages compare on the graphs.

6. Cyfe

The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. Its social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow.

7. Tailwind

Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations and analyze performance. For Pinterest, the analytics give you such insights as the number of pins with your domain, potential impressions and the number of followers for your boards. For Instagram, it tells you basic metrics such as followers, posts, comments and likes.

8. Keyhole

Keyhole offers a free yet powerful preview of its hashtag, keyword and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts and more. For account tracking, you can monitor your brand's or competitor's engagement on Twitter, Instagram or Facebook.

9. Klout

Working with your profiles and pages across the major social channels, Klout puts together a score from 0-100 on your influence on social media. Klout also suggests content you can schedule and share through its app to improve your Klout score.

10. Klear

Once you connect your Twitter, Instagram and/or Facebook pages, Klear will analyze your profile and your followers. Two of my favorite pieces of information are profile insights (whether I'm active and approachable) and followers' interests.

11. Audiense

If the sum of your followers and following is less than 5,000, Audiense provides a free analysis of your Twitter profile. You can learn your followers' demographics, interests and influence. You can also use its tool to manage your Twitter contacts and find your optimal time to tweet.

12. TweetReach

Type in any keyword, hashtag or username and TweetReach returns a snapshot of analytics on your search, including charts and graphs for reach, exposure, activity and contributors. It's quite useful for checking on mentions of your Twitter username and tracking branded hashtags and industry keywords.

13. IBM Watson Personality Insights

If you are ever curious about your (brand) personality and tone on Twitter, this tool by IBM uses linguistic analytics and personality theory to work out your personality from your tweets. It's a neat way to find out if your perceived brand personality and tone match what you have in mind.

14. Peakfeed

Peakfeed sends a simple report with your key social media profile stats to your email every week. You can connect up to three accounts for the major social media platforms. Peakfeed seems to be still in beta at the moment, so you might be able to grab a lifetime free account!

15. WolframAlpha Facebook Report

A fun tool built by the team behind the Wolfram Alpha search engine, the Wolfram Alpha Facebook Analyzer shows you all sorts of fun and useful information for your Facebook profile and posts.

16. SocialRank

The free plan for SocialRank allows you to manage and analyze your Twitter and Instagram followers. It also provides a summary report of your followers, including their distribution, top locations, popular words in bio and more.

17. WEBSTA

WEBSTA is an Instagram-only management tool that goes beyond just Instagram analytics. You can also reply to comments, create up to three custom feeds of Instagram accounts you're interested in and explore featured users and top hashtags.

18. Talkwalker

Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs and forums. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts and more.

19. LikeAlyzer

Pop in your Facebook page URL and LikeAlyzer will analyze your Facebook page and provide metrics such as posts per day, engagement per post, timing and length of posts. It also offers recommendations for improving your Facebook page.

7 social media analytics dashboards from social networks themselves

Several of the major social media networks have their own built-in analytics that offer some great insights into your activity on each network. Here's how to dig into the analytics offered by the social networks themselves:

1. Facebook Insights

Available for all page admins, Facebook Insights shows you the full stats behind your posts, your fans and your reach. Additionally, from the Insights tab you can set up a list of Pages to Watch, which gives you information on the performance of other Facebook pages.

To access Insights, click the Insights tab in the menu bar across the top of your Facebook page (the menu bar is visible only to admins of the page).

Quick tip: You can click on the "people reached" text at the bottom of any individual post in your page's timeline to see a pop-up of the full stats for that post.

2. Instagram Insights

If you have an Instagram Business Profile, you have access to Instagram Insights-Instagram's native in-app analytics. It offers a comprehensive range of data about your profile, posts, stories and ads. It also provides detailed information about your followers, such as their most active times and days.

To access Instagram Insights, all you have to do is to convert your personal Instagram profile into a Business Profile and navigate to your profile page in the mobile app. Click on the graph icon in the upper-right corner.

3. Twitter analytics

Twitter provides a 28-day overview of how your tweets have performed in all the major engagement areas—retweets, mentions, favorites and clicks. One of the most useful bits of analysis here is seeing the impressions of each tweet. You can export all the data and run some pretty neat reports for yourself.

Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details and a bar chart for engagement over the first 24 hours and the past 24 hours.

To access Twitter analytics, log onto Twitter and go to analytics.twitter.com.

4. Pinterest analytics

One of the best sources for Pinterest analytics resides is Pinterest itself. From the Pinterest analytics dashboard, you can see insights into every relevant aspect of your Pinterest marketing.

The dashboard shows growth in impressions and followers, audience stats and website engagement. You can click into more in-depth reports for each of these and see which posts and boards have performed the best.

To access Pinterest analytics, log onto Pinterest and go to analytics.pinterest.com. Pinterest analytics is available to business accounts; you can convert a personal account to a business account for free.

5. LinkedIn analytics for individuals

LinkedIn provides analytics for your long-form LinkedIn articles (for example, LinkedIn Pulse articles). It shows you the total number of views and engagement for each article, the demographics of your readers and the people who have engaged with your article.

It seems like the full analytics isn't available in all locations yet. For those who don't have the full analytics and are curious (like me!), here are some screenshots and descriptions of the analytics.

To access your LinkedIn Pulse analytics, go to your LinkedIn homepage and click on the view counts on the left column and then the "X views on this post" link.

Quick tip: You can also see the number of people who viewed your profile in the last week on the right column of your LinkedIn feed.

6. LinkedIn analytics for businesses

Much like Facebook's Insights tab, LinkedIn's analytics include data of all the posts on your organization's page as well as a breakdown of your followers and follower growth.

To access LinkedIn analytics, log in at LinkedIn and go to your business page. Click on Analytics next to the Home link at the top of the page.

Quick tip: For the new Company Page design, you'll be able to see stats on each post, such as impressions, engagement rate, clicks and social actions.

7. Google+ Influence

Google+ seemed to have removed its analytics and insights dashboard, but you can still access some basic stats. Google+ calls it "Your Influence," showing you basic stats on your posts and your reach.

To access Google+ Influence, log in at Google+ and go to your business page profile. Click on the three vertical dots by your cover photo and "Your Influence."

Bonus: 5 Paid Social Media Analytics Tools

1. SumAll

The analytics at SumAll come from a huge number of assorted, connected apps. You can wire up your unlimited social media profiles—Twitter, Facebook, Instagram, LinkedIn, and more—and SumAll will send out a weekly or monthly email with insights on how things have changed. All the info is saved to a web dashboard for easy viewing any time.

Price: $99/month with a seven-day free trial

2. Socialbakers

Some of our favorite social media studies have come from the team at Socialbakers. Their analytics tools include all the fundamental resources you might need-tracking of multiple profiles, key performance indicators, competitive intelligence and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content.

Price: $24/month per page of analytics report with a 14-day free trial

3. Rival IQ

Rival IQ lets you track a number of different organizations (up to 75 for their business plans) and compare performance across not only social media metrics but also SEO. The social media monitoring includes Twitter, Facebook, Google+, Pinterest, YouTube and Instagram.

Price: Plans starting at $99/month with a seven-day free trial

4. Social Report

Social Report provides an overview of your activity on any of the 20 supported social networks, plus allowing you to track new topics, measure ROI and export the data into a handy report layout.

Price: Plans starting at $49/month with a free 30-day trial

5. Simply Measured

Simply Measured gives you the full picture of your social media efforts, from social media metrics to business value—something that many social media managers, including us, struggle with.

Price: Simply Measured does not share their pricing publicly. According to GetApp, the plans seem to start from $500/month.

Kevan Lee is the director of marketing at Buffer. A version of this article first appeared on Buffer's blog.

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How communicators can make the holiday season brighter

It’s the season of giving—but in the whirlwind of wrapping presents and decking the halls, have you forgotten about your wish list as a communicator?

Ragan Communications certainly hasn’t. We want to add a little extra cheer to your holidays with three special offers on some of our most popular events and products.

From now until Dec. 29, you can save $250 on:

1. The Do-It-All Communicator Conference. Taking place in Miami on Feb. 16-17, this event is perfect for communicators tasked with reaching both internal and external audiences.

2. The Social Media Conference for PR, Marketing and Corporate Communications. Join us on March 14-16 at Disney World for one of our most beloved annual events, and learn the latest strategies to reach online audiences.

3. A one-year subscription to Ragan Training. No travel budget for 2018? You can still grow as a communicator by taking advantage of our extensive library of video presentations led by industry experts.

Give yourself the gift of learning. Take advantage of these special offers today.

Save $250 on the Do-It-All Communicator Conference

Save $250 on the Social Media Conference for PR, Marketing and CorporateCommunications

Save $250 on a one-year subscription to Ragan Training

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7 ways to craft highly engaging content

Content marketing can boost your brand’s visibility.

However, many small and mid-size organizations fail to produce effective content for successful campaigns.

Consumers get bombarded with tons of information, and the attention span of the average internet user is shrinking. The solution is “actionable” content. Here’s what it is—along with how you can use it in your next campaign:

Actionable vs. regular and interactive content

Actionable content is content that can easily be implemented by readers. An example of actionable content is a “how-to” post.

Many PR pros use “regular” content that spreads information, but doesn’t connect with a specific audience. This type of content usually makes your audience say, “Duh, that’s obvious” or, “I already knew that.” As a result, it fails to create a lasting impression.

“Interactive” content prompts action from readers with calls to action, such as registering, sharing and liking your content. Its purpose is to open a two-way communication channel with your potential customers. Google usually rewards interactive content.

“ Actionable” content not only explains what to achieve, but also tells readers how to achieve it. This type of content can attract more traffic, generate leads and produce measurable growth of conversions and revenue.

How to create actionable content

Crafting actionable content is easier said than done. It requires a well-planned content marketing strategy and it will look different across industries, niches and target audiences.

However, there are some common elements of actionable content. Here are seven ways to create it:

1. Explain how to complete tasks.

Don’t just tell readers what to do; also explain how they can do it. People often turn away from content that provides no other benefits but informing the reader of a particular product, service or issue.

Explaining how to do a task can set you apart from competitors and establish you as a resource, which creates a bond of trust.

This article explains different types of health insurance plans:

[RELATED: Join us in San Diego for the Measurement for Communicators Conference.]

Though informative, the article doesn’t explain how to choose the right health insurance plan. Instead, it outlines available options.

This post not only compares the available insurance plans, but also explains how to choose the right one:

The author explains the factors that one considers when purchasing a health insurance policy and breaks down the process into steps using simple language. Both articles are informative, but the second is actionable.

2. Quote famous personalities and industry experts

By not quoting personalities in your blog posts, you might miss the opportunity to increase your content’s credibility and add different viewpoints.

When you include a quote in your blog post, use quotation marks and provide a source via a hyperlink. Keep the quote exactly as it was spoken or written, unless you’re using an excerpt of a longer speech.

For example, in her post ‘11 Ways to Stay Motivated & Focused to Achieve Your Goals’, author Toria Sheffield used quotes from a motivational trainer, as well as a business advisor and popular YouTube personality. This lends credibility to her content.

3. Use visuals.

Images and videos are the easiest ways to explain your thoughts and ideas. Humans have the innate ability to readily digest visual content, compared to the textual information.

Dr. John J. Medina, a developmental molecular biologist, said that people are likely to remember only 10 percent of relayed information days later. If that information is paired with a relevant image, people can retain almost 65 percent of it three days later.

Use high-quality images, videos, screenshots, memes and graphs to clarify the accompanying text. When using images from sites such as Pixabay or YouTube, source your material.

This Kissmetrics article is an excellent example of how to use different types of media to make your content more appealing. The author used screenshots and pictures to explain several types of behavioral email marketing points:

4. Be unique.

Content marketing isn’t new, so you must be unique to get noticed.

Savvy content marketers use fresh ways to connect with target audiences on a personal level. For example, Red Bull created “Red Bulletin,” which features individuals’ adventure stories:

Nike broke away from stereotypical masculine sports messages and shared messages of female empowerment:

5. Answer common questions or concerns.

Put yourself in readers’ shoes. Google focuses on users’ search intent, and you should focus on what your audience wants to hear rather than what you have to say.

Think about problems or issues your consumers might have and address them, starting with your post’s headline. Resist the urge to write your opinions. Instead, stick with information that gives people tangible results.

The Poor Traveler blog shows how addressing readers’ questions can boost online traffic. From destination-based travel guides to the most common traveling obstacles, it covers several aspects of a budget traveler’s life:

6. Include a personal touch

Bloggers and brands have different styles and voices, but stay away from writing that feels unnatural or self-promotional. Content marketing is about developing an attachment to consumers by striking natural conversations with them.

Write as if you are having a one-on-one conversation with each reader. Use first-person pronouns, or occasionally use “I” and “we.” Respond to readers’ comments and answer questions using the same personal tone.

Kathy Patalsky’s blog reveals how a personal touch can increase engagement Patalsky shares vegan recipes, healthy habits and lifestyle advice with her readers as if she is having personal conversations with them:

7. Include real-life examples to build trust.

Engage your readers by sharing real-life success stories relevant to your topic. Actionable tips should also be backed by real-life examples and statistics, as they help your audience identify the path to the success. If they can see that others have already benefited from your advice, they are more likely to consider following it themselves.

My Fitness Pal’s blog provides health and fitness information, and readers can easily access to success stories, workout videos and examples from people who have gotten into shape:

As readers get tried-and-tested diet and exercise regimens, they keep coming back for more.

Taral Patel is the PR executive at PRmention. Connect with him on Twitter: @connect2taral. A version of this article originally appeared on the agency’s blog.

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Don’t miss these end-of-year awards deadlines

Are you an ambitious communicator spending your holiday break looking for opportunities to get ahead? You’re in luck. Ragan and PR Daily Awards are offering a special extension period through the rest of the year. There are four currently active programs spanning internal and external communications.

Want a head start on your submission? Check out our five-step guide for creating a well-rounded awards submission.

Learn more about the last programs of 2017 below, and be sure to enter before the end of the year to prove your expertise.

Share the work you’ve done to advocate for employees, tell your brand’s story, communicate on behalf of executives and more. We’re looking for great videos, publications and campaigns.

We’re looking for the best visual components of your campaigns and projects. Infographics, safety videos, social media designs, 360 videos and more will be accepted.

Whether you’re responsible for publishing materials on behalf of your clients, planning major events or overseeing entire campaigns, we want to see what you accomplished this year. Share your best industry-specific work, press events, blogs and more.

Your campaigns, projects or videos were great, but we think you deserve some recognition as an industry expert. The 2017 Ace Awards are all about honoring communicators themselves. Nominate yourself, your team or your entire agency across a variety of disciplines.

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