Someone who knew what they were doing could game the system by publishing the right thing at the right moment. For journalists, SEO meant that it no longer mattered as much anymore who was first to report something—what mattered instead was whose website was optimized correctly for search engines.
Fast forward to today, and artificial intelligence is starting to change the game again. Now we’re in a place where most digital publishers have the same SEO knowledge (or access to it). However, with Google and other search engines constantly refining and shifting their approach to giving people the best resources to satisfy their searches, we all have to keep up on the basic tenets of SEO and the way that they’re constantly shifting.
[RELATED: Earn recognition and accolades for your PR and internalcommunications efforts.]
By infusing artificial intelligence into the equation, we’re starting to see that publishers who game the system are starting to be punished and suppressed for their actions.
As search engines get smarter, brand managers must match that intelligence while remaining honest and true to their causes. Consistency across properties—websites, social platforms and mobile devices—will help brand managers succeed with their SEO strategies.
As always, strong content will win the day. Offer value to your audience and you will be rewarded. To do that, heed the basics—75 of them, to be exact.
In this Capsicum Mediaworks infographic, you’ll find 75 up-to-date and thoroughly useful SEO tips that PR and marketing pros should apply to their websites and content:
from PR Daily News Feed http://ift.tt/2idFjmc
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