Though a handful of social media teams still shared MLK-related posts yesterday, it’s small compared with the last few years’ worth of blog posts highlighting brand tweets from the holiday.
Rather than asking, “How can we tie in our brand message to MLK?” online marketers have come to realize it’s better to keep mum.
[RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.]
Those who decide to join the conversation risk the backlash the Seattle Seahawks faced in 2015 for that franchise’sMLK tweet or something along these lines (via Arby’s in 2014):
Here are a few brands whose online teams who didn’t take the day off from holiday newsjacking, but instead weighed in with tributes to the late civil rights leader:
Different on the outside, #SameOnTheInside #MLK http://pic.twitter.com/TymbYXJRVZ
— M&M'S® Brand (@mmschocolate) January 16, 2017
WWE celebrates #MLKDay with a tribute to the Civil Rights Movement leader. http://pic.twitter.com/M4oDrkn5ZK
— WWE (@WWE) January 16, 2017
Tonight we make our first trip to Oracle Arena since that magical night on June 19th.
— Cleveland Cavaliers (@cavs) January 16, 2017
Get ready for our #CavsWarriors #MLKDay showdown: http://pic.twitter.com/V0twQNrwXx
Happy Martin Luther King, Jr. Day! https://t.co/3mlwN7bkqa http://pic.twitter.com/PoUYk68jwd
— JetBlue Airways (@JetBlue) January 16, 2017
Today we celebrate the courage, the fearlessness and the dream of Dr. Martin Luther King Jr. #MLKDay https://t.co/yv6IKNZuYy
— hats.com (@hatsdotcom) January 16, 2017
The C's wore 🔥 shooting shirts to celebrate #MLKDay tonight. http://pic.twitter.com/lO1XPLl4hA
— Boston Celtics (@celtics) January 17, 2017
His dream continues to inspire us. #MLKDay http://pic.twitter.com/pwIMgzmvGZ
— Los Angeles Lakers (@Lakers) January 16, 2017
“We cannot walk alone.” Today’s #GoogleDoodle honors Dr. King's legacy of unity, nonviolence and love. #MLKDay → https://t.co/98ttP45JAm http://pic.twitter.com/y9tZvBIsWh
— Google (@Google) January 16, 2017
Today, we honor the legacy of Martin Luther King, Jr. and our commitment to diversity. Watch: https://t.co/ZqStKOi7V7 #MLKDay http://pic.twitter.com/TbRymekFKv
— NASA (@NASA) January 16, 2017
On #MLKDay we remember his courageous resistance to oppression, and lifelong dedication to the advancement of social justice & human dignity http://pic.twitter.com/xw73t8Mrsf
— Planned Parenthood (@PPact) January 16, 2017
Today Wawa associates volunteered @CityYearPhilly to help create a more inspiring place for middle schoolers in Philly! #MLKDay #cyMLK http://pic.twitter.com/Tt53dBQBVb
— Wawa (@Wawa) January 16, 2017
What do you think of the posts, PR Daily readers? Were there any tributes you saw yesterday that were fantastic—or should have remained offline?
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