Wendy’s—and consumers—were over the moon (pie) after a recent conversation between two brands’ social media teams.
On Wednesday, MoonPie kicked off the interaction with this tweet:
.@Wendys I think you are very pretty
— MoonPie (@MoonPie) January 24, 2018
Wendy’s—which has a reputation for endearing millennial consumers by dishing up snark as well as its burgers—responded in kind:
Thanks MoonPie! You're such a snack!
— Wendy's (@Wendys) January 24, 2018
The interaction continued, with consumers tuning in to like, comment and retweet the posts:
You are very kind I think you are a good person with good taste
— MoonPie (@MoonPie) January 24, 2018
You are witty and fun, and all your tweets bring a little sweet into our lives!
— Wendy's (@Wendys) January 24, 2018
MoonPie even steered the conversation into more blatant marketing waters:
I like that you are cold but not frozen that’s important and it shows integrity you are very strong
— MoonPie (@MoonPie) January 24, 2018
We love that you adventured to space just to bring the people of Earth the Moon's greatest snack. You're an adventurer with a heart of marshmallow!
— Wendy's (@Wendys) January 24, 2018
I would do it all over again just to be able to talk to you about it because you’re a good listener
— MoonPie (@MoonPie) January 24, 2018
Just when we think we're all alone in this world we remember we're better together.
— Wendy's (@Wendys) January 24, 2018
You are never alone you can @ me whenever you want and maybe one day we can meat in real life
— MoonPie (@MoonPie) January 24, 2018
[RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.]Then Wendy’s upped the ante by adding visuals to the conversation:
Speaking of meat...
— Wendy's (@Wendys) January 24, 2018
We really do complement each other. pic.twitter.com/fnQN3ZxxDE
Wendy’s you did not
— MoonPie (@MoonPie) January 24, 2018
Wanna bite? pic.twitter.com/yCkkHKqD7u
— Wendy's (@Wendys) January 24, 2018
More than you’ll ever know Wendy’s you are too pure for this world
— MoonPie (@MoonPie) January 24, 2018
Now you're just putting us on a pedestal. 😏😉 pic.twitter.com/xE7SPKbhZa
— Wendy's (@Wendys) January 24, 2018
I made you something too do you like it pic.twitter.com/JXHgNAadO2
— MoonPie (@MoonPie) January 24, 2018
It is absolutely lovely.
— Wendy's (@Wendys) January 24, 2018
Please don't eat our real head though. We still need it. 😉
Twitter users loved the light-hearted interaction, and many responded with tweets such as these:
This is honestly the best love story I've ever read. I'm not even joking.
— Megan (@MegStrix) January 24, 2018
— Valter Skarsgård (@ValterSkarsgar) January 24, 2018
the BEST love story I've ever seen in my life
— A M E R I C A N I D I O T (@LeFoxtato) January 24, 2018
Along with their interaction, Wendy’s and MoonPie responded to individual consumers who tweeted their appreciation:
You guys both 🏆👑👑🏆
— buh_nanas (@buh_nanas) January 24, 2018
YOU ARE
— Wendy's (@Wendys) January 24, 2018
We all are
— MoonPie (@MoonPie) January 24, 2018
The @MoonPie and @Wendys Twitter conversation has officially made my day!
— Katie Leclerc (@katieleclerc) January 24, 2018
MoonPie’s social media team also had no problem joking around with other brands’ social media managers who wanted to grab their 15 minutes of online spotlight. Here’s an interaction the team had with GIF app, GifJif:
— GifJif (@GifJifApp) January 24, 2018
I would never do this usually tweets are more effective
— MoonPie (@MoonPie) January 24, 2018
— GifJif (@GifJifApp) January 24, 2018
That’s better
— MoonPie (@MoonPie) January 24, 2018
Here’s another interaction MoonPie shared with Funko:
😐
— Funko (@OriginalFunko) January 24, 2018
Don’t be sad you are very original and cool
— MoonPie (@MoonPie) January 24, 2018
— Funko (@OriginalFunko) January 24, 2018
PR and marketing pros can take a lesson from this online engagement win and embrace casual, light-hearted interactions and social media posts—provided that it fits your brand voice. More brand managers are taking a casual approach to social media interactions, and this isn’t MoonPie’s first attempt at humor on Twitter:
Ok if you are going to follow this account we have some rules
— MoonPie (@MoonPie) December 19, 2017
1️⃣ You will need a visitor sticker please pick one up in the lobby
2️⃣ No hitting not even pretend hitting
3️⃣ Do not get too loud or I will blow the moon whistle
Hit like once you have read all the rules
Even if striking a casual tone doesn’t fit with your brand voice, communicators can also take a nod from this success: Respond to consumers online, whether it’s a compliment, concern or joke. Doing so can increase brand loyalty and build your social media following, which can help increase your marketing messages’ reach.
It’s also important to note that MoonPie has roughly 189,000 Twitter followers, compared to Wendy’s more than 2.3 million Twitter followers—so when starting a conversation online with another brand, aim high. You just might get consumers’ attention—along with a sweet conversation.
What do you think of MoonPie’s moves, PR Daily readers?
from PR Daily News Feed http://ift.tt/2EawRvJ
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