Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

The digital communications and social media industries are always changing. Those who innovate stand out. We searched for the most talented and creative campaigns across a variety of industries. More than 100 organizations shared their success with us. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. Stay tuned for our winners announcement in late June.

DIGITAL AND SOCIAL MEDIA ACTIVITY

Blog

• Premier Health Now, Premier Health
• Cision Blog, Cision
• Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova
• Ferrovial Content Strategy on Blog, Ferrovial
• Transform, Microsoft
• Davey Tree Blog, Davey Tree

Contest or Game

• #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
• Fan Favorite Song Giveaway: Launching the Special Edition M50xRD Headphones, lotus823 and Audio-Technica
• Why I Code, Oracle
• ePromos for Good/Giving Tuesday 2018, ePromos Promotional Products/Motivators

Digital Product or Service Launch

• Nissan Presents the Bloggin' Mamas Safety Academy, Nissan North America with The Allen Lewis Agency

Live Chat, Stream or Hangout

• Noble Energy Livestream of the Greeley Stampede Parade, Noble Energy and CenterTable
• Imagine the Future, Dassault Systèmes 3DEXPERIENCE® Forum, Racepoint Global and Dassault Systèmes
• WeAreCisco Employees LIVE on Facebook, Cisco

Microsite or Custom Website

• A Watershed Moment: Inside Microsoft’s Smartest, Greenest Office Yet, Microsoft Story Labs
• Microsoft Stories, Microsoft
• Path to the Inbox Interactive Game, Return Path
• Customer Interconnection Tool, Hawaiian Electric, Hawai‘i Electric Light and Maui Electric (The Hawaiian Electric Companies) with Donna Mun
• Digital Transformation of Sales, Microsoft

Podcast

• Market Boldly Podcast, Katrina Olson Strategic Communications
• Martinis & Murder Podcast, Oxygen Media
• .future, Microsoft Story Labs

USE OF DIGITAL AND SOCIAL MEDIA FOR…

Brand Awareness

• #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
• Zendesk's 10-Year Anniversary Campaign, Zendesk
• Australia Food and Wine, Tourism Australia
• From Me to We, March Communications and YO Sperm Test
• CareSource of Georgia Facebook Page Launch, CareSource

Cause Advocacy

• Kiss This 4 MBC, Biosector 2, a Syneos Health company and Novartis Oncology
• Toilet Talks, GMMB and PATH
• Let's Check In, JPA Health Communications and Center for Eating Disorders at Sheppard Pratt
• Speaking Up for Speech Pathologists: Using Digital Storytelling to Spread the Word on Communication Access, Pesel & Carr and Speech Pathology Australia
• Anything But Sorry, FCB and Canadian Down Syndrome Society (CDSS)
• #LetsTrumpAddiction, CURA Strategies and Advocates for Opioid Recovery
• MedAccess PA, MedAccess PA/ WordWrite Communications

Community Engagement

• CMO Predictions, PAN Communications
• Windsor Court Geofilter Engagement Campaign, DEVENEY and Windsor Court
• Coder's Kitchen, Oracle
• Ferrovial Content Strategy on Blog, Ferrovial
• SEMrush Easter Egg Hunt, SEMrush
• ND-LEEF #EagleCam, Notre Dame Research and Notre Dame Linked Experimental Ecosystem Facility (ND-LEEF)

Content Marketing and Brand Journalism

• Ferrovial Content Strategy on Blog, Ferrovial
• Tourism Australia: Luxury, Tourism Australia
• Premier Health Now, Premier Health
• BirdDogHR Content Marketing Campaign, RelationEdge Digital Agency and BirdDogHR

Crisis Communications and Reputation Management

• Bright Lights Windsor, City of Windsor
• Pension for Life, Stiff with Veterans Affairs Canada
• Hillsborough County Crisis Communication During Hurricane Irma, Hillsborough County, Florida/Communications & Digital Media
• Surviving the Social Storm: Entergy's Response to Hurricane Harvey, Entergy

Event Promotion

• Book Launch, Palm Beach: The Essential Guide to America’s Legendary Resort Town, DEVENEY and Rick Rose
• 2018 World Economic Forum--#DavosSquad, Mercer
• Amplification, Awareness and Cisco Live Buzz, Cisco Live, Cisco Systems
• ChefsGiving: Raising Funds for Those Devastated by Northern California Wildfires, Ellipses Public Relations, Inc. and ChefsGiving
• Lucky 13: A Record-Breaking Year for the Richmond Folk Festival, VANCE and Venture Richmond Events

Employee Retention and Recruitment

• #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
• Social Media Ambassador Program, VSP Global
• Post-Merger Communications Campaign, Dell EMC Education Services Communications Team
• Social Ambassador Program, Cisco Digital Marketing at Cisco Systems, Inc.

CAMPAIGNS

Email Marketing Campaign

• Mark's Email Marketing 2018, Mark's

Health Care Marketing Campaign

• Be Certain, Racepoint Global and Gamma Medica
• Jenny's Journey, Premier Health
• Kiss This 4 MBC, Biosector 2, a Syneos Health company and Novartis Oncology

Influencer Marketing Campaign

• DCTA State Fair of Texas Influencer Marketing Partnership Leads to Contest Success, Denton County Transportation Authority
• Influencing the Path-to-Purchase, Women's Marketing x jane iredale
• Destiny 2's 2017 Influencer Campaign, Activision and PMK•BNC
• Cisco Live—Amplification Through Influencers, Cisco Live, Cisco Systems
• Sony Alpha Imaging Collective, Sony Electronics

Media Relations Campaign

• SafeWise—"Safest Cities," Clearlink
• Destiny 2's 2017 PR Campaign, Activision and PMK•BNC

Multichannel Campaign

• Build vs. Buy: You Don’t Need To Be an 800lb. Gorilla, Red Lorry Yellow Lorry and Edgeware
• Hurricane Harvey Response, VSP Global
• Circles, FCB and Levi's
• Australia Food and Wine, Tourism Australia
• Email University, Return Path
• Mark's Well Worn, Mark's and Touché!, Veritas, Brookline

Public Relations Campaign

• Destiny 2's 2017 PR Campaign, Activision and PMK*BNC

Social Media Campaign

• Jenny's Journey, Premier Health
• Dexcom's Call of the Warrior Campaign, Dexcom, Allison+Partners, Marcus Thomas, Mirum
• Renewable Natural Gas (RNG), FortisBC
• Cisco Live—Amplifying the Customer Experience, Cisco Live, Cisco Systems
• Ferrovial Content Strategy on Blog, Ferrovial
• DMU Peer-to-Peer Project, De Montfort University Leicester

Specialty Campaign

• #GiveAToast, Community Toronto and Canadian Tire
• “Live Boldly. Prepare Accordingly.” Racepoint Global and Massachusetts Association of Insurance Agents
• Animas® Twitter Campaign, Agency 451 and Omnipod
• Opioid Awareness: Know the Dangers, Russell Herder and Minnesota Department of Human Services
• Nurse Staffing Quiz, AMN Healthcare
• LTPA “3 Perfect Days,” DEVENEY and Louisiana Travel Promotion Association
• Why Article 14, JPA Health Communications and Global Bridges

Viral Campaign

• HighSpeedInternet—2017 Outreach

USE OF…

Facebook

• Aflac and the Power to Do Good, Aflac

Instagram

• #IAmAdvocate, Advocate Health Care

Snapchat

• The Zendesk Snapchat Channel, Zendesk

Twitter

• Cisco Live—Brand Awareness and Customer Loyalty, Cisco Systems

Video

• Efron Brothers "Tested Tough," PMK•BNC and Columbia Sportswear
• LEARN GIVE SHARE, Adventist Health Simi Valley

GRAND PRIZE

Digital PR Campaign of the Year

• Anything But Sorry, FCB and Canadian Down Syndrome Society (CDSS)

Social Media Campaign of the Year

• #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
• China Students Education Support Award, Color, Way of Love, Nippon Paint China
• Ferrovial Content Strategy on Blog, Ferrovial

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