Tuesday, October 16, 2018

Infographic: How to focus your content strategy

Creating content without a plan does you little good.

Continually churning out videos and social media posts that receive limited engagement and offer minimal value to your audience will only lead to your content getting lost in the crowded digital landscape.

[RELATED: Earn recognition for your videos and visual designs that captivated audiences.]

Instead, identify audiences’ pain points, tailor content to address their concerns and make sure you’re sharing content on appropriate channels.

Salesforce dives into these and other tactics that will help you create an effective content marketing strategy in this infographic.

Takeaways include:

  • Identify popular topics and keywords.
  • Make sure you budget time for content creation.
  • Schedule using an editorial calendar.

The full infographic offers more insight for ensuring your content plan leads to success.



from PR Daily News Feed https://ift.tt/2PD09rS

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