Effective marketing strategies for startups

Of all the reasons that startups fail, the lack of a market and poor marketing are consistently among the most prevalent and addressable.

Going to market, communicators for startups can look to the following tactics to raise brand awareness and attract consumers:

1. Search engine optimization

2. Pay-per-click ads

3. Email marketing

4. Video marketing

5. Content marketing

6. Social media marketing

7. Social media ads

8. Affiliate marketing

Offline, channels available to PR and marketing pros remain the same: Radio and TV, print publications and trade shows.

[RELATED: Join us at Microsoft and learn tactics and strategies to conquer all your biggest communications challenges.]

Startup communicators who are able to understand what combination of these will work for their target audiences can help their clients and organizations survive and remain relevant in an increasingly crowded online media landscape.

For more on these tactics and how you should be marketing and positioning your startup or small business, check out the Colour Graphics infographic below:

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