3 tips for crafting content that entices distracted readers

You’ve done it before: Scanned an email looking for the good stuff—until you realized there wasn’t any, so you sent it straight to the trash. If it had anything important, you didn’t notice.

When it comes to boring copy, most people are just like you.

Make sure your content doesn’t end up in a digital trash can by following these tips from experts:

1. Corporate emails don’t have to be boring—use creative language and flair to ensure your employees don’t click “mark as read” and miss the important info.
2. When it comes to editing, make sure your copy adheres to the “Four C’s”: clear, coherent, consistent and correct.
3. Engage your millennial and Gen Z audiences with concise yet shocking content they’ll be itching to share.

Learn to do all of this and more during Ragan’s The Exceptional Writer and Editor Virtual Summit, streaming live on Jan. 26 from noon to 3:30 p.m. Central time.

You’ll learn best practices from leading writing experts—all from the comfort of your desk. You’ll also receive access to an on-demand recording of the entire event for six months.

Register today and get the tools you need to create compelling content that will hold your audience’s attention.

Register here to save $50.

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