Vincent E. Pacheco Blog: 30 jobs in the PR and marketing world

Wednesday, January 3, 2018

30 jobs in the PR and marketing world

We’re down to two contenders.

On Monday, the College Football Playoff National Championship showdown was decided.

Two storied programs—the University of Alabama and University of Georgia—will elevate their rivalry and duke it out to decide which team will earn the title of the nation’s best college football team.

The two semifinal games took very different routes to determine the games’ winners. It took double overtime to decide the winner of the Georgia vs. Oklahoma contest, with Georgia pulling off the 54-48 victory. Alabama had a more decisive win, beating Clemson 24–6.

Aside from the on-field competition, organizations will be vying for the attention of large audiences during the game.

Last year’s national championship game drew 26.03 million viewers, according to Variety. This was slightly less than the previous year’s overall audience of 26.71 million.

Despite the dip in viewers last year, brand managers are estimated to spend $1.2 million for commercial spots during this year’s game.

The national championship game will take place Monday in Atlanta.

Want to join the University of Alabama’s marketing team? It seeks a marketing coordinator in Tuscaloosa, Alabama.

The university describes the position:

The Marketing Coordinator II works within the Division of Strategic Communications to develop a clear understanding of plans, goals, and ongoing efforts for communications related to various clients. This classification contributes vital research, analysis, and content for the development and implementation of marketing plans and activities to support the goals of the University, clients, and the Division of Strategic Communications.

More of a Georgia Bulldogs fan? That university is looking for a public relations coordinator in Athens, Georgia.

It summarizes the position:

The Public Relations Coordinator is responsible for helping implement all aspects of the public relations and communications functions of Public Service and Outreach at the University of Georgia. The person works with the communications director to coordinate production and publication of materials promoting the people and programs in the eight PSO units as well as in the Office of the Vice President for Public Service and Outreach. This person will handle all social media for the Vice President’s office, and oversee social media produced by the eight PSO units. The Public Relations Coordinator will be responsible for overseeing the communications office and managing staff in the absence of the communications director. The position requires some nighttime and weekend work as well as periodic travel.