Indie Brokerage Intown Expert Realty Is Now Nest Realty Atlanta

I’d like to congratulate one of our Geek Estate Mastermind members, Jennifer Kjellgren (previous interview here) for her new partnership with Nest Realty. Intown Expert Realty is rebranding as Nest Realty Atlanta. With 11 offices throughout North Carolina, Virginia, Tennessee — and now Georgia — Nest Realty is a company methodically building a culture focused brokerage. I believe they started franchising last year, you can see their current “pitch” here.

So, why did Jennifer decide to join a larger franchise?

While the numbers are important, our focus remains on the consumer experience, a real estate transaction very complicated and emotional, and we value Nest’s commitment to elevating that experience through custom marketing plans, investment in technology and smart growth.”

Indie and Boutiques, and Tech-Enabled Brokerages/Franchises

One topic I’m particularly interested in is the fierce competition between the various franchises/brokerage offerings. I touched on the topic of the “tech-enabled brokerage pitch” a few months ago. I want to better understand why people are joining these companies, and what they are doing in terms of recruiting.

If you are an agent, team leader, or brokerage contemplating a switch and have spoken to any/all of these companies, I’d love to speak with you.

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