Infographic: How to attract more viewers to your infographic

Infographics are content gold for brand managers—but only if the word gets out.

They turn overwhelming data into easily digestible visual representations and offer marketers a great opportunity to earn backlinks and drive website traffic.

To increase the number of people you reach, it’s crucial to get it posted on as many authoritative websites as you can.

[RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more.]

In a post for Visme, David Schneider shared this infographic with strategies for pitching relevant sources and increasing the exposure your visual creation receives. .

It includes:

• Use tools such as Buzzsumo and Alltop to research writers that have previously covered the topic your infographic focuses on.
• During outreach, send an initial email asking if there’s interest (without including the infographic), then follow up with a more direct pitch and attach the graphic.
• Offer to compose a unique introduction to include for the publishing site.

For more ways to increase the likelihood that your infographic gets picked up by other websites, check out the full infographic below.

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