Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

Organizations that take a stand for something and publicly express an interest in helping their communities and customers are becoming highly favored among employees and consumers. According to YourCause, 75 percent of millennials would take a pay cut if it meant working for a socially conscious organization.

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. Read on to learn more about this year’s finalists and stay tuned for our winners announcement, which will be published in a couple of weeks.

ENGAGEMENT AND COMMUNICATIONS

Media Relations or Public Relations Campaign

· Curiosity Cube™ Ignites Scientific Passion, MilliporeSigma and Havas PR

· Launching Eastern Bank’s Join Us For Good Launch Campaign, Eastern Bank and Cone

· Planting Our Future: Alliance Data Funds Study with Texas Trees, Alliance Data and MM2 Public Relations

· From Bottle to Boot: The Timberland X Thread Collection, Timberland and Cone

· VSC and HoneyBook Empower the Creative Economy with Fair Wage Insights and Legal Protections, VSC and HoneyBook

Report

· 2017 Corporate Citizenship Report, Aurora Organic Dairy

· Corporate Responsibility Report 2017, Merck KGaA, Darmstadt, Germany

· Five Years Out/Arrow Global CSR Program Annual Report (2017), Arrow Electronics

· 2016 Corporate Responsibility Report, Raytheon Company

· Workiva 2017 Sustainability Report, Workiva Inc.

Social Media Campaign

· We are #UnitedTech—Puerto Rico Relief, United Technologies Corporation

· Magic of Storytelling, Disney | ABC Television

· Aflac and the Power to Do Good, Aflac

· #GiveAToast, Canadian Tire and Community

· Discover Your Happy, LG and Discovery Education

· Hurricane Harvey, VSP Global

· JetBlue for Good—Check In for Good, JetBlue

Stakeholder/Employee Engagement

· Noble Energy Social Investment Program Leverages Community Partners, Programs and Impact, Noble Energy and GroundFloor Media

· Give Life a Lift Campaign, United Way of Tarrant County

· Arrow Charitable: Giving Back Where We Live and Work, Arrow Electronics

· Earth Week 2018, Freeman

· RSA Shoreline Cleanup Week, RSA Canada

Video or Visuals

· Five Years Out: Arrow SAM Car, Innovating Lives, Arrow Electronics Corporate Social Responsibility Program

· Hurricane Harvey, VSP Global

· Drop, Cover, Hold On! An Earthquake Preparedness Music Video, AAA Northern California, Nevada and Utah

SOCIAL IMPACT

Cause Advocacy

· Zero Hunger │Zero Waste, The Kroger Co.

· Read to Succeed, KPMG LLP

· Cerveza Imperial Water Positive Launch, Cerveza Imperial and Volume Public Relations/CIM Inc. PR

· AMC Networks’ 2018 Black History Month PSA Campaign, AMC Networks, Inc.

· Connor's Cure: Fighting Pediatric Cancer, WWE

· Making Heather Heyer's Death Count, The Heather Heyer Foundation and The TASC Group

· Safe Kids at Home—Malaysia, Honeywell

Community Affairs

· Curiosity Cube™ Ignites Scientific Passion, MilliporeSigma and Havas PR

· Read to Succeed, KPMG LLP

· Pioneer's CSR Efforts—Standing with Military Families and the Military Community, Pioneer Services, a division of MidCountry Bank

· Environmental and Community Stewardship Thru Corporate Social Responsibility, Kansas City Board of Public Utilities

· My Sister Project, Coca-Cola Company Turkey

· Girls4Tech, Mastercard

Corporate-Community or Nonprofit Partnership

· The Growing Heart, Wawel SA and Garden of Words Group

· SAP & ASEAN Foundation: Driving Impact in ASEAN, SAP Asia Pte Ltd & ASEAN Foundation

· Shred Hate, ESPN

· Horizon Pharma and Perspectives Math and Science Academy Partnership, Horizon Pharma

· Hands-Only CPR: Training Millions of People to Save Lives, Anthem Foundation

· Northrop Grumman Foundation Teachers Academy, Northrop Grumman Foundation and the National Science Teachers Association

· Noble Program Will Bring 75 CNG Buses to Colorado Public Schools by 2019, Noble Energy

CSR Event

· Read to Succeed, KPMG LLP

· Freedom from Hunger Food Drive, Valley Forge Tourism & Convention Board

Disaster Relief

· Children’s Health Response to Hurricane Harvey, One of the Largest Disasters in Texas History, Children's Health

· Hurricane Harvey: Patients and Communications in the Eye of the Storm—Texas Oncology with FleishmanHillard, Texas Oncology and FleishmanHillard

· Denny's Mobile Relief Diner, Denny's

· Friends of Puerto Rico Support, Baystate Health

· #NYPResponds in Puerto Rico, NewYork-Presbyterian

· 100x35JetBlue—An Immediate and Long-Term Commitment to Puerto Rico Hurricane Relief, JetBlue

· Honeywell Humanitarian Relief Fund: Providing Disaster Relief Directly to Employees and their Communities, Honeywell

Education or Scholarship Program

· Student Board of Directors, Federal Reserve Bank of St. Louis

· Honeywell Educators at Space Academy, Honeywell

Fundraising or Philanthropic Initiative

· SpartanNash Foundation, SpartanNash

Global CSR

· Business to Society, Siemens

· Girls4Tech, Mastercard

· Unforgettable Campaign, French Montana and FYI Brand Group

· Changing the Belle Curve, Abbott

Public Health or Safety Initiative

· The Greatest Gift, American Refining Group Inc.

· Super Health, Super You, Novo Nordisk and Discovery Education

· Operation Prevention, Drug Enforcement Administration and Discovery Education

· Worth It, UFG Insurance

· TeenDrive365 In School, Toyota and Discovery Education

· AAA Child Passenger Safety Program, AAA Northern California, Nevada and Utah

· Hands-Only CPR: Training Millions of People to Save Lives, Anthem Foundation

BUSINESS PRACTICES

Brand Activism

· Good Ingredient, Wawel SA and Garden of Words Group

Employee Volunteer Program

· XTEAM, Berkshire Bank

· 2017 Volunteer Program, SpartanNash

· Sands Cares Ambassador Program, Sands China Ltd.

· Crowe's 75th Anniversary Community Service Challenge, Crowe LLP

Green and Environmental Stewardship

· Life of a Can, Novelis, C. Blohm Associates and Discovery Education

· Earth Week, SpartanNash

Diversity or Inclusion Initiative

· SpareFoot Diversity and Inclusion Task Force, SpareFoot

· The 2018 IWitness Challenge, USC Shoah Foundation, C. Blohm Associates and Discovery Education

· Supplier Diversity Workshop, Federal Reserve Bank of St. Louis

Organizational Transparency

· Organizational Transparency, Western Area Power Administration

GRAND PRIZE

Corporate Social Responsibility Campaign of the Year

· Aflac “Outducks” a Reputational Deficit, Aflac with FleishmanHillard, KWI, MMC and Darcy Brito

· Color, Way of Love ART+, Nippon Paint

· China Students Education Support Award, Color, Way of Love, Nippon Paint

· SAP’S Purpose to Action: Our ASEAN Story, SAP Asia Pte Ltd

· Creating a Healthier Generation of Americans in 2017, Anthem Foundation

· Sands China’s Local Small, Medium and Micro Suppliers Support Program, Sands China Ltd

Corporate Social Responsibility Agency of the Year

• Cone Communications
• Yulu PR

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