Vincent E. Pacheco Blog: 30 jobs in the PR and marketing world

Last Thursday’s 91^st Annual Macy’s Thanksgiving Day Parade showcased its signature floats, musicians and performances.

Among the festivities, Tonight Show host Jimmy Fallon and the Legendary Roots Crew rocked the parade with a tribute to Prince on a giant Gibson Les Paul guitar float.

In 1894, Orville Gibson created the first Gibson instrument at a workshop in Kalamazoo, Mich igan. The iconic guitar brand would produce its first electric guitar in 1935.

Over the years, such legendary musicians as B.B. King, Charlie Christian, Les Paul, Eric Clapton, Jimmy Page and Joe Perry have rocked Gibson guitars. Of course, these are only a few of the many famous artists to play the famed instruments.

Celebrating its 120^th anniversary in 2014, Gibson has become known as one of the most innovative brands in music. Though it has cemented itself as an iconic name in the industry, the organization is continually looking to grow its brand.

Think you’re in tune with the latest marketing strategies for driving music business results? Gibson is looking for a chief marketing officer in Nashville.

The organization seeks a veteran communicator with at least 15 years’ experience.

Gibson Brands describes the position:

The CMO will work in conjunction with the CEO and executive team to develop the strategic vision for Gibson Brands; will have primary responsibility for developing and implementing a long-term brand strategy and annual plans that build sales and achieve EBITDA targets. He/she must be comfortable working in an entrepreneurial environment where his/her initiative will have a visible and immediate impact on the business.

The individual's core focus will be to continue to build the infrastructure and capabilities of the marketing organization for each business unit. Through a collaborative, constructive and energetic style, the CMO will provide leadership, management and the vision necessary to ensure that the company has the proper plans, people and other resources in place to grow revenues/profits and to guarantee future market success. The CMO will be responsible for building, leading and directing the global marketing team to achieve the company's goals and objectives.