8 Facebook fumbles to avoid

Facebook is a digital minefield—with real-life consequences.

There are innumerable ways to harm your business or brand on Facebook, but an infographic created by ABC Social Solutions highlights eight particularly egregious errors. Here’s are a few snippets of wisdom:

• Don’t spam. Some companies post on social media with all the subtlety and nuance of a “Nigerian prince” who needs your bank information to complete a “lucrative transaction.” Don’t bombard people with shameless plugs and desperate pleas to “like” your page. Facebook is already lousy with spam, scams and shams; don’t add to the noise.
• Don’t over-post. Be judicious with your posting frequency. The infographic warns that posting too much can shrink your “organic reach.” Oversharing can also annoy people into unfollowing you. The graphic recommends creating a new photo album if you have a bunch of pictures to upload.
• Don’t under-post. Don’t let your Facebook page become a deserted ghost town, either. Try scheduling out posts to ensure consistency and to prevent social media neglect. However, don’t post just for the sake of posting. Give your fans a reason to stick around—and keep coming back for more.
• Don’t ignore your fans. No one likes to be ignored. Even if it’s a complaint—especially if it’s a complaint—be attentive and respond. Acknowledge people when they post on your page. If you don’t have a social media manager, delegate this task to someone.
• Don’t post something you wouldn’t want to see. Before publishing content, consider whether it’s something that would pique your interest. If not, don’t post it.

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Are you guilty of any Facebook missteps? See below.

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