Sometimes it’s OK to use a light touch to convey a serious message.
For American Heart Month, sponsored each February by the American Heart Association employees at Beloit Health System are giving heart-healthy tips in a series of short videos—many leavened with humor.
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Staffers at Hendricks Family Heart Hospital, part of Beloit Health System, are featured in a series of brief, amusing videos spreading the word about preventing cardiovascular disease and stroke.
The spots are quick—18 seconds—making their messages easy to view and digest.
The video for “Have a laugh!” shows two female employees laughing together through stethoscopes while a caption reads: “Take a little time to be silly! A good laugh helps you relax and can improve blood flow!”
Showing two workers being “silly” with their medical equipment encourages the audience to find their own ways to relax and have fun on—and off—the job.
Similarly, “Get moving!” features four employees—three female, one male—in medical garb passing around a “Get moving!” sign above a caption reading, “On average, every minute you walk extends your life by 1.5 to 2 minutes! Get moving!”
The four employees are laughing together, keeping the mood about this very serious subject lighthearted and fun. Adding to the humor, the employees stand side by side—pointedly not moving—until the very end for a quirky, funny final moment.
Other videos exhort viewers to “Munch on!” (by choosing healthy meals and snacks), “Brush your teeth,” “Put down the salt” and “Know your numbers.”
The entire series can be viewed on Beloit Health System’s YouTube channel. These sorts of videos engage staff while informing thecommunity at large in an easily digestible fashion.
Communicators, how are you involving staff in getting the word out about American Heart Month?
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