Madness is in the air.
The play-in round of the NCAA Division 1 Men’s Basketball Tournament is under way, which will decide the last four teams to make the tournament. Tomorrow marks the beginning of the official 64-team tournament—and it’s sure to excite diehard hoops fans.
Brackets will be busted, Cinderella stories will be written, dreams will be crushed, and a national champion will be crowned.
Even though the odds of picking a perfect bracket are estimated to be 1 in 9.2 quintillion or 1 in 128 billion, depending on whom you ask, audiences will be tuned in and on the edges of their seats, hoping to lay claim to victory in their bracket pools.
Using data from a Nielsen report, Statista created a graph sharing the average viewership per game from the 2017 tournament . According to the graph, last year’s tournament saw 61.3 million total viewers, with the Final Four games averaging 16.8 million viewers and an average of 23 million viewers for the championship game.
That’s a lot of eyeballs for brand managers looking to cash in on the “Big Dance’s” large audience. You better be willing to shell out some cash, though. In a press release, Kanter Media shared that organizations spent a total of$1.24 billion for TV ads during the 2016 tournament.
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When you’re spending that kind of money, a great marketing strategy is a must.
Want to work in the marketing department for any of the schools in this year’s tourney? Here are job openings at a few of the higher-seeded colleges and universities:
- The University of North Carolina at Chapel Hill seeks a manager of digital communications.
- The University of Virginia is looking for an associate director, direct marketing.
- Villanova University wants to add a marketing intern in Pennsylvania.
- Purdue University is in search of a digital marketing manager in Indiana.
- The University of Michigan seeks a marketing manager.
Not the job for you? See what else we have in our weekly professional pickings:
Account manager—Muck Rack (New York)
Senior coordinator, email marketing—Youth Villages (Tennessee)
Communications representative—Jackson EMC (Georgia)
Inside sales coordinator—Muck Rack (New York or remote)
Public relations manager—Splunk (California)
Senior public relations coordinator—Youth Villages (Tennessee)
Marketing intern—Columbia Sportswear Co. (Oregon)
Manager, sports public relations—Univision (Florida)
Marketing manager—Pearson (Canada)
Communications assistant, media and public relations—Toronto Community Housing (Canada)
Senior marketing manager—Fandango (California)
Senior public relations manager—Cision (United Kingdom)
Public relations manager—Tivity Health (Tennessee)
Marketing senior associate – direct marketing/response—Chase (Ohio)
Public relations academic intern—Philadelphia Eagles (Pennsylvania)
Public relations account manager—Hotwire (Minnesota)
Digital marketing research intern—BBC Worldwide (New York)
Marketing specialist—PPG Industries (Maryland)
Content marketing manager—JLL (United Kingdom)
Director of marketing—Honeywell (Texas)
Global communications senior associate—PwC (North Carolina)
Marketing specialist—naviHealth (Tennessee)
Public relations specialist—Henry Ford Health System (Michigan)
Marketing manager—The Post and Courier (South Carolina)
Public relations assistant—The Austin Focus (Texas)
If you have a position you’d like to see highlighted in PR Daily’s weekly jobs post, or if you’re searching for career opportunities, RaganJobs.com is the perfect place to find or post high-quality job openings.
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