Email isn’t going anywhere.
Amid all the changes and technological advancements, email marketing remains one of the most engaging channels of communication with consumers—if it’s done well.
Inboxes are infiltrated by incessant promotional messages every day, so it’s imperative that yours stand out. Of course you must make sure the subject line grabs readers and the content keeps their attention, but many other factors that go into a successful email marketing campaign.
An infographic from PureB2B shares some helpful tips to keep in mind when using email to generate leads or sell your products or services.
Insights include:
- Generic, mass email isn’t working—personalize it.
- A/B testing can prove very beneficial for future email campaigns.
- Be transparent with your email subscription form.
- Analyze the email tendencies of your consumers.
[Free Download: 10 ways to help your email engagement skyrocket]
See the infographic below for the full list of ways to step up your email game and boost your bottom line:
from PR Daily News Feed http://ift.tt/2FLFblE
No comments:
Post a Comment