Infographic: Essential statistics for driving social media success

Mental agility is a fantastic trait for brand managers.

The pace at which social media platforms are changing calls for continual adaptation from those who wish to excel. Knowing who is visiting the different channels, how often your audiences are checking each site and what content does best on the differing platforms are crucial to driving marketing success.

So, where and how should you be spending your advertising dollars on Facebook, Twitter, Instagram and LinkedIn?

An infographic from PAN Communications dives into data that can help brand managers tailor marketing efforts for their target audiences.

It includes:

• Facebook accounts for 83 percent of the total social media ad spending in the U.S.
• Instagram receives the most engagement per post compared to all other social media platforms.
• Eighty-one percent of millennials check Twitter daily.
• Including an image with a LinkedIn post can increase engagement by 200 percent.

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Check out the full infographic below for more insight into how to succeed in the changing social media landscape.

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