Facebook is making considerable inroads into YouTube’s video market share.
According to a new study from Promo by Slidely, a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video. Forty-seven percent of people watch video on Facebook, compared with YouTube’s 41 percent.
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The highlights of the study have been compiled into this handy infographic so video creators and marketing directors can optimize their video strategy.
Important insights include:
- Facebook is an important channel, generating over 8 billion video hits per day.
- Thirty-two percent of people report watching two to five videos per day.
- Thirty-two percent of watchers prefer voice-over only, versus 20 percent who only want subtitles.
To learn more about how to perfect your video offerings and expand your audience, see the full infographic below.
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