Friday, November 30, 2018

Burger King grabs attention by tweeting gobbledygook

Burger King’s new social media strategy is to embrace gibberish.

No, the fast-food chain’s social media outline or editorial calendar isn’t hard to understand. Rather, its Twitter profile recently spit out nonsense.

Some journalists suggested the tweet (and subsequent nonsensical replies) were meant to promote its “Dogpper” promotion with DoorDash.

Business Insider reported:

Our theory: this is some kind of promotion for the Dogpper, a flame-grilled dog treat that Burger King launched on Wednesday. Perhaps Burger King is trying to pretend that a dog is tweeting?

Or, maybe whoever was running the account wanted to get a bunch of attention by tweeting random letters and numbers. In 2018, both completely illogical options make the equal amount of sense!

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Burger King held off on answering reporters’ questions and answered Twitter users with more gobbledygook:

Many Twitter users played along with Burger King with snarky tweets:

Brands including Little Debbie, Planters and DiGiorno jumped at the chance to grab attention, as well:


 

Hooters replied, “Heard that” in binary:

On Thursday, Burger King revealed that the tweet was due to its social media teams’ fingers being covered with icing from its Cini Minis, another new product it’s promoting:

No matter the product, Burger King’s marketing made a splash.

Inc. contributor Chris Matyszczyk wrote:

The lesson here, though, is both hearty and painful.

It's one that's been beautifully executed by everyone from Kanye West to Elon Musk.

Tweet away a load of old bilge and you just might get a lot of attention.

I can just see the Burger King marketing people sitting there, staring at the numbers:

Look! 26,000 Likes and 11,000 Retweets! Aren't we clever?!



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