LinkedIn, apart from being a popular social networking site, is also a great content marketing channel.
Many think of the platform only as a digital destination to connect with industry peers and search for jobs—and it is a great place to do so—but finding relevant leads and sharing valuable content on the site can lead to increased conversions.
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Providing useful insight in a variety of formats on the platform can help position you or your organization as an industry leader and foster valuable connections that can turn readers into customers.
This infographic from Branex offers tips for using LinkedIn to power your content creation efforts—and turn relevant audiences into customers.
Insights include:
- Focus on your first impressions to entice future communication.
- Use social listening to better understand your connections’ wants and pain points.
- Join groups relevant to your audience and participate in discussions.
Check out the full infographic below to discover how to use LinkedIn to boost your bottom line.
from PR Daily News Feed https://ift.tt/2KnxuoS
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