Heinz announces marketing campaign based on “Mad Men” pitch

It hasn’t quite been two years yet since we said goodbye to AMC’s “Mad Men” and Don Draper, the ‘60s-era ad pitch man who evolved into one of the most complex characters in recent television history.

Already it’s making a comeback.

Heinz is adopting one of Draper’s boldest pitches: “Pass the Heinz.” In the show, the clients aren’t overly impressed with the idea, calling it “half an ad”:

Despite the skepticism from the fictitious execs, Heinz announced this week that it would implement the campaign in New York City through print ads and billboards. The announcement noted that the campaign was “created in partnership with Sterling Cooper Draper Pryce and DAVID.”

Sterling Cooper Draper Pryce is the agency that “Mad Men” focuses on, while DAVID the Agency is a real Miami-based firm.

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Nicole Kulwicki, head of Heinz brands, said in a statement:

We are proud to be working with our two partner agencies on this new campaign. We hear from our consumers that food just doesn’t taste the same without Heinz. Whether it’s fries without Heinz ketchup or hot dogs without Heinz mustard, this campaign perfectly captures the desire for great-tasting Heinz products with America’s favorite foods.

There’s no word yet on whether Heinz will adopt the rival pitch from Draper’s protégé-turned-competitor Peggy Olson:

Either way, who’s ready for a burger? What do you think of this throwback to an earlier time—and a piece of pop culture?

from PR Daily News Feed http://ift.tt/2nsWuzj