How important are visuals to media relations success?

If you didn’t realize that providing journalists with quality imagery is an essential part of the media relations process, now would be the ideal time to get up to speed.

A recent Holyrood PR study took a sought to learn exactly how journalists were benefitting from PR pros’ visuals.

When asked how important high-quality, free-to-use images was in getting a reporter’s attention, nearly all respondents said it was important, with 34 percent of journalists calling it “essential.” Nearly half of the reporters surveyed said visuals that accompanied PR pitches were “very important.”

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Those numbers are about the same when it comes to helping your pitch make it into a final, printed product. It doesn’t change for digital publications, either: When it comes to getting your story published online, 40 percent said high-quality images from PR pros are “essential.”

For more on the study, and why visuals have become crucial to PR/reporter relationships, check out Holyrood’s infographic below:

from PR Daily News Feed http://ift.tt/2m1CFSu