Okay, okay. You’ve likely heard of them. Unless you’ve been under a rock for the past 10 years.
But you don’t think of them as a long term rentals company/product. If you’re like the rest of the world, you think of them as a travel company.
For years, they’ve been one field in their database away from being one of the largest rental platforms in the world. A couple weeks ago, there was a Bloomberg article referring to their potential expansion into long term rentals.
The news comes as no surprise to me given how closely I follow the company (due to both my travel obsession and Horizon’s overlap with AirBnB, and inspiration from it).
Zillow, Trulia, and Move should make sure they don’t get blindsided in the rentals space a few years from now.
I’m not going to say they were blindsided, but I really don’t think the real estate portals realize what they’re up against. AirBnB has what literally no one else in the industry has. Frequently engaged home owners.
That said, I still believe they need a new brand to execute on the long term rental opportunity (on the renter side). There is no way AirBnB will be thought of as a place to find long term rentals anytime in the next decade.
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