Good writing: The clickbait solution for business communicators

Every business has competitors. If you’re a business writer, though, your competitors include LOLcats, celebrity gossip and a pundit’s hot take on the latest news controversy.

For those whose job is to woo an audience with words, consider The Corporate Writers and Editors Virtual Summit, March 31 from noon-3:30 p.m. Central Time. This virtual summit will teach internal and external business writers how to create content that competes with an increasingly noisy online world.

Presenters from IBM Interactive Experience, Cisco and Crescenzo Communications will teach you how to:

• Reframe tired old stories as front-page content

• Cultivate a personal tone in your corporate writing

• Become a right-hand woman or man to top decision makers

• Build a supply chain of internal stories through a robust colleague network

• Use new tools to amplify your message

• Trade distraction for distinction in your audience’s lives with writing that makes a difference.

Register now for the virtual summit and save $50.

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