The visual app’s growth doesn’t show signs of slowing down, either. It just hit a new milestone: 700 million users.
The Facebook-owned photo sharing app took only four months to gain its latest 100 million users, which places it at double the size of rival Twitter.
A company representative told TechCrunch:
Growth was driven by a number of factors, including our ability to better connect people with their friends on Instagram. We also took steps to simplify and improve our sign-up process, which helped bring in new people from all over the world.
The spokesman also confirmed to TechCrunch’s Josh Constine what many have speculated—that its cloned Snapchat features have “impacted growth and retention.”
[RELATED: Attend the Big 5 Social Media Boot Camp and learn to use Facebook, LinkedIn, Snapchat and Instagram to get huge results.]
Earlier this month, the platform reported that one such feature, “Instagram Stories,” reached 200 million daily active users. Its “Direct” feature, which enables users to send permanent and ephemeral messages, is nearing 400 million users.
Another factor in Instagram’s success is its global growth. The company has expanded into large markets that include Brazil and India.
What does this mean for PR and marketing pros? If you don’t already have an Instagram strategy, you might in the upcoming months. The harder part will come with figuring out how to attract users’ attention and stand out against the plethora of other content on the app.
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