Here’s how McDonald’s official company history explains how its founder, Ray Kroc, started the company:
In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service.
They were looking for a new agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them,” Kroc once said.
However, a 2016 film directed by John Lee Hancock and starring Michael Keaton tells a slightly different story, showing Kroc as a ruthless businessman set on his goal to become “The Founder.”
The film was nominated for four awards, and Keaton won the Capri Actor Award for his depiction of Kroc.
If the company’s history intrigues you—or if you’re just a fan of Big Macs and McNuggets—this week’s featured job opening can get you behind the scenes of the one of the largest restaurant chains in the world, which serves roughly 68 million people each day.
McDonald’s is looking for a media manager in its Oak Brook, Illinois, headquarters.
The position requires at least four years’ experience in media planning and marketing analytics, and at least two years’ experience with digital advertising. Candidates must have knowledge of media and marketing measurement and know vendors that include Placed, Millward Brown, IAS and Nielson.
If testing campaigns and tweaking efforts to optimize success is a passion of yours, the job might be a great fit. The position requires you to develop an outstanding and comprehensive media attribution strategy, analyze data-driven deployment and work with the company’s media director and other stakeholders on future campaigns.
If you’d rather boost the fast-food chain’s brand in Canada, McDonald’s is also looking for a public relations specialist in Toronto.
Not the position for you? See what else we have in this week’s professional pickings:
Communication specialist—Delta (Georgia)
Marketing and PR assistant—MarketStorm (Florida)
Marketing campaign manager—GetG5 (Oregon)
Global PR intern—Cycling Sports Group (Connecticut)
Junior social media community manager—American Addiction Centers(California)
Digital marketing lead—Accenture (Australia)
Senior account executive—Bullfrog + Baum (New York)
Public relations specialist—Careington International (Texas)
Social media manager—Farm Boy (Canada)
Investment communication specialist—Diamond Hill Capital Management(Ohio)
Social media editor—Newsweek (New York)
PR and analyst relations manager—Listrak (Pennsylvania)
Social media and community manager—Fusion (Nebraska)
PR account director—TorchLight Hire (Washington, D.C.)
CRM and email marketing manager—Visit Orlando (Florida)
Mobile product lead—Humana (Illinois)
Senior digital marketing manager—The Travel Corporation (Switzerland)
Public relations supervisor—Barrett-Jackson Auction Company (Arizona)
Social media ads manager—Fuel (Maine)
PR content supervisor—Weber Shandwick (New York)
Marketing and PR associate—Red Crown (Maryland)
Communications manager—Move (California)
Media consultant—Outreach (Colorado)
Social media manager—Jockey (Wisconsin)
Brand PR creative lead—Porter Novelli (United Kingdom)
Email marketing associate—MailChimp (Georgia)
Marketing and advertising specialist—Bluume (Arizona)
Social media specialist—Fox (Texas)
If you have a position you’d like to see highlighted in PR Daily’s weekly jobs post, please email me or tweet me a link to the URL: @bekiweki.
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