Announcing PR Daily’s 2017 Nonprofit PR Awards finalists

We think nonprofit communicators deserve more recognition, so we’re putting the best campaigns, creative assets and teams on center stage. This year’s applicants include health care organizations, universities, environmental organizations, those dedicated to the preservation of the arts and more. We’re excited to honor those who had the most exciting case studies of the year.

Our judges selected these finalists from more than 90 submissions to find the best campaigns and initiatives from around the world. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Nonprofit PR Awards. The PRDaily.com Special Edition announcing all the winners will be released on Nov. 29.

The Ragan Communications staff congratulates all our finalists and wishes you the best of luck in the final round of judging.

CAMPAIGNS & PARTNERSHIPS

Advocacy or Awareness Campaign

• Orange Slice Selfie Campaign, SHIFT Communications
• Illinois Nurses Association Correctional Center Nurses Project, David James Group and Illinois Nurses Association
• Decide to be Heard, Ohio's Hospice
• Text for Food, Share Our Strength
• #144aDay, Addiction Policy Forum
• Filter It Out, Association of Home Appliance Manufacturers
• Seat 14C, XPRIZE

Branding or Rebranding Campaign

• The Martin Family Initiative Rebrand, Klick and The Martin Family Initiative
• It's Not Just Camp It's …, JCC Chicago

Community-Nonprofit Partnership

• Flint Water IT Infrastructure Collaboration, Truscott Rossman and Great Lakes Health Connect
• Delta Dental Clinic at VOA: Building a Dental Home for the Homeless, Delta Dental
• Riley Children’s Health Safe Sleep Campaign, IU Health

Corporate-Nonprofit Partnership

• South Sound Proud, JayRay and South Sound Together
• Metro United Way 2016 Campaign, Humana
• The Castle Group x WriteBoston, The Castle Group and Write Boston

Fundraising Campaign

• EdGEOcation Giving Campaign, USGIF
• Love Tremendously Hope Exceedingly, Red Couch Stories and Ronald McDonald House of Rochester, Minnesota

Social Media Campaign

• Home for the Holidays: Taking a Virtual Road Trip with the American Red Cross, American Red Cross
• Kitty Election, All Boats Rise and Michelson Found Animals
• Going For Gold: Leveraging the Rio Olympics for Social Media Success, McMaster University
• What's Age Got to Do With It?, Asbury Communities
• The Great State Road Trip: Exploring MSU's Impact Across Michigan, Communications and Brand Strategy, Michigan State University

Marketing Campaign

• When I Grow Up, The Abbi Agency and Northern Nevada Children's Cancer Foundation
• Tacoma Kids Have It, Tacoma Public Schools
• "Fun Never Gets Old" Engagement and Awareness Campaign, Air Force Enlisted Village, Inc.
• Value of the CCCs, American Speech-Language-Hearing Association (ASHA)
• Golden Apple Awards Surprise Visits Campaign, The Harbinger Group and Golden Apple
• DEVENEY Delivers for Florida's Foo Foo Festival, DEVENEY and Foo Foo Festival

Media Relations Campaign

• The Science of Exercise: Reaching a Worldwide Audience with High Impact Research, McMaster University
• Helping Solve an International Mystery—Team of Experts Investigate Death of Nobel Winner Pablo Neruda, McMaster University
• Domestic Child Sex Trafficking Public Relations, KPS3 and National Council of Juvenile and Family Court Judges
• DKMS U.S. Media Campaign, Marino PR
• Global Fishing Watch Launch, Oceana
• University Medical Center Budget Cuts, DEVENEY
• Spring/Summer 2017 Bug Barometer, Vault Communications and National Pest Management Association (NPMA)

Event PR

• Build Day 2016, RMD Advertising and Wagons Ho Ho Ho
• A Call to Action for Gender Equality, Boylan Communications, LLC
• Repurposed Architectural Relic Revealed: Public Debut of the Buffalo Bayou Park Cistern, Elmore Public Relations and Buffalo Bayou Partnership
• PA Blue Ribbon Champion for Kids Awards and Rally for Children, Nell McCormack Abom Communications and Pennsylvania Family Support Alliance
• Positioning Sohn as a Conference for a Cause, Group Gordon and Sohn Conference Foundation
• Taste of Cayman Food & Drink Festival, Tower

CREATIVE PR ASSETS

Article

• "Cutting-Edge Cancer Research: Patients share their clinical trials experiences," University of Michigan Comprehensive Cancer Center
• “A blessing I didn't expect,” Spectrum Health
• “A dying child's spirit shines,” Spectrum Health
• “Mighty boy defies the odds,” Spectrum Health
• The Heart-In-A-Box, Indiana University Health
• Positioning Sohn as a Conference for a Cause, Group Gordon and Sohn Conference Foundation
• Taste of Cayman Food & Drink Festival, Tower

Blog

• IU Health News Hub, Indiana University Health
• Health Beat, Spectrum Health

Print Publication

• Urban Angel Magazine, St. Michael's Hospital Foundation
• Thrive Magazine, University of Michigan Comprehensive Cancer Center
• Forward Magazine Spring/Summer 2017, Fox Chase Cancer Center
• Foundations for Transformation: 2017 Sustainability Report, CooperKatz & Company and American Cleaning Institute
• Trajectory Magazine, United States Geospatial Intelligence Foundation
• Command Information—Yankee Engineer, USACE, New England District

Annual Report

• We Are Stronger TOGETHER, Jewish Federation of Delaware
• One Mission: 2016 Annual Report, Fox Chase Cancer Center
• 2017 Report to the Community, Golden Gate National Parks Conservancy
• Foundations for Transformation: 2017 Sustainability Report, CooperKatz & Company and American Cleaning Institute
• Inspired by Progress. Powered by People., LMI
• Reporting VISIT PHILADELPHIA’s 2016 Success In A Revolutionary Report, VISIT PHILADELPHIA

Video

• Everyday Moments of Grace, PeaceHealth
• Peter Lombardo's Miracle, Spectrum Health
• Pill-sized Pacemaker, Spectrum Health
• Towards a More Compassionate Workplace, Seattle Children's Hospital and Fox-Wilmar Productions
• Pew Fellowships in the Arts at 25, The Pew Center for Arts & Heritage
• One For All, PHASE ONE Foundation

User-Generated Content

• Transformed by Travel Photo Contest, Cultural Vistas
• How VISIT PHILADELPHIA Inspires and Repurposes User-Generated Content, VISIT PHILADELPHIA

Grand Prize: Nonprofit PR Team of the Year

• North Bay Regional Health Centre

Grand Prize: Nonprofit PR Campaign of the Year

• Text for Food, Share Our Strength
• Global Fishing Watch Launch, Oceana
• VISIT PHILADELPHIA’s Historic District Campaign, VISIT PHILADELPHIA

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