Tuesday, October 24, 2017

How Instagram Stories can fit into your content puzzle

It’s tough to keep tabs on where flighty, transient young folks are hanging out online, but Instagram is not a bad place to start.

MarketingProfs has posted a helpful infographic that offers insight into how companies are reaching new audiences through Instagram Stories, a feature that “lets you share all the moments of your day.”

[RELATED: Learn how to properly pitch your stories, boost your visual content muscles, measure your tactics and more.]

Marketing platform Klear analyzed how 149 brands are using Stories; here are some highlights of what the company found:

  • Most brands (59 percent) use Instagram Stories as a vehicle to link to a shopping cart. Twenty-three percent linked to other social media platforms; 10 percent linked to blog posts.
  • Thirty-six percent of Stories “promote a product or service.” Twenty-two percent offer an “inside look” at a company, 14 percent are reserved for “Influencer takeover” content, and 5 percent are of the “how-to” variety.
  • The most active industries using Instagram Stories are fitness, fashion, retail, technology, airlines, automotive and travel.
  • The most active brands on Instagram Stories include Kayak, Mercedes-Benz, McDonald’s, IBM, Columbia, Whole Foods and Lufthansa.

Social media platform popularity waxes and wanes, but Instagram remains hugely popular among teens and young adults. Perhaps your next campaign should include a Stories component.

Have a look through the rest of the infographic to see whether this feature is worth a whirl.



from PR Daily News Feed http://ift.tt/2yKhUxG

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