Friday, October 20, 2017

KFC grabbed Twitter gold with a subtle joke

Chalk one up to clever—and original—marketing.

On Tuesday, a Twitter user pointed out that KFC’s Twitter account—which has 1.22 million followers—only follows 11 people. The fried chicken chain follows the five members of the Spice Girls and six men named “Herb”—a play on the fast-food chain’s secret recipe:

For brand managers looking to make a splash online and stand out against a sea of clever (and not-so-clever) marketing messages, this page from KFC’s playbook focused on the long-term digital marketing game.

Twitter users applauded the move, with some calling for KFC’s social media manager to get a raise:

[RELATED: Learn how to properly pitch your stories, boost your visual content muscles, measure your tactics and more.]

The gag also garnered headlines and praise from journalists.

A.V. Club’s William Hughes wrote:

Truly, we’re now living in the golden age of the fast food social media utopia, a magical wonderland where Wendy’s hands out sick burns and free nuggets daily, and some mad Twitter genius at KFC has just pulled off one of the most hilariously subtle online gags in corporate chicken history.

Metro’s Ellen Scott wrote:

Whoever runs the KFC Twitter account deserves a massive raise. Well done.

Even Wendy’s admitted the marketing play was clever:

It seems that marketing patience has paid off. Not only did KFC’s social media manager get kudos and calls for a raise—Ford’s chief brand officer, Musa Tariq, also offered up a job:

What do you think of the move, PR Daily readers?

(Image via)



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