Developing a successful marketing strategy is a bit like creating the perfect fried chicken recipe.
Frying the chicken doesn’t take long, but time and effort go into the delicate process of producing a delicious recipe. Similarly, an organization’s message can take off quickly and go viral, but it takes time and creativity to develop an effective brand strategy.
KFC’s social media manager recently earned praise for a subtle Twitter joke. The clever marketing tactic was a nod to the blend of herbs and spices used in the founder’s secret recipe.
It’s that kind of innovative thinking that can help a brand stand out in the oversaturated online landscape.
Though the fried chicken chain has more than 20,500 restaurants in more than 125 countries, sustaining growth is essential to its brand success. To that end, KFC is looking for a brand manager, brand and product innovation at its Louisville, Kentucky headquarters.
The candidate will lead the development of brand and product innovation programs and portfolios. The role requires tying creative ideas to the organization’s strategy to increase brand awareness and sales.
KFC describes the position:
This position will fuel the development of innovation platforms and strategies for the US KFC brand. This position will lead the definition, prioritization, and development of the KFC US innovation portfolio with direct responsibility for leading brand and product innovation programs through the upstream DEDVIM process and transitioning them for delivery to the calendar team.
[RELATED: Learn how to properly pitch your stories, boost your visual content muscles, measure your tactics and more.]
Not the job for you? See what else we have in our weekly professional pickings:
Media relations and strategic marketing director—Masergy (Texas)
Marketing communications specialist—NC State University (NorthCarolina)
Media relations strategist—Whitman College (Washington)
Senior communications manager—Syngenta (Minnesota)
Global marketing manager—Milliken (South Carolina)
Public relations intern—Puma (Massachusetts)
Senior regional marketing manager—Cardinal Health (Illinois)
Director, digital marketing—Warner Bros. Entertainment Group (Canada)
PR editor—Technicolor (California)
Brand marketing manager—Backcountry.com (Oregon)
Vice president, corporate communications and public relations—SiriusXM(New York)
Regional marketing manager—Red Bull (Tennessee)
Social media and content marketing director—Discovery Networks (UnitedKingdom)
Account supervisor, brand PR—Ketchum (Illinois)
Manager of creative marketing—McGraw-Hill (Ohio)
Public relations manager—Milwaukee Art Museum (Wisconsin)
Public relations and media specialist—The University of Oklahoma(Oklahoma)
Head of communications, LatAm—Google (Brazil)
Manager, content and social media marketing—General Mills (Minnesota)
Public relations intern—Keurig (Canada)
Manager, digital engagement—America’s Health Insurance Plans(Washington, D.C.)
PR officer—Burberry (United Kingdom)
Public relations account executive—BIG YAM (Arizona)
Public relations manager—NBC Universal (Florida)
Public relations analyst—Highmark Health (Pennsylvania)
Account manager—Publishers Clearing House (Maine)
Digital marketing strategist—Wordbank (Colorado)
Director, PR and communications—Indianapolis Motor Speedway (Indiana)
Public and media relations senior specialist—Habitat for HumanityInternational (Georgia)
If you have a position you’d like to see highlighted in PR Daily’s weekly jobs post, please email me a link to the listing.
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