Vincent E. Pacheco Blog: 30 jobs in the PR and marketing world

There is a growing fear among professionals that their careers are doomed.

Maybe it’s due to the abundance of science-fiction movies depicting the threat of robots’ overtaking society, but artificial intelligence has a lot of people shaking in their boots.

Leisure Jobs recently launched its “Rise of the Robots” resource, which lets you enter the title of a profession and discover the likelihood of that job being taken over by robots by 2035.

We’re looking at you, Will Smith.

A sample of the variables considered when predicting job-loss vulnerability include “assisting & caring for others,” “negotiation,” “social perceptiveness” and “originality.” The interactive site includes data regarding gender, wages and the number of employees hired from 1978 to 2016.

Marketing managers, you can breathe easily. According to the site, the likelihood that you’ll be replaced by a robot is “very low,” with a 1.4 percent chance. Other communications and media relations professions covered include “public relations specialist” (18 percent), “public relations manager” (1.5 percent), “editor” (5.5 percent) and “reporter” (11 percent).

Though some question its value to communicators, there are quite a few ways that artificial intelligence is benefiting the industry.

In an interview for Forbes, Abbi Whitaker discussed the future of AI in communications with John Bara, president and CMO of a leading predictive marketing technology company.

Overall, Bara has a positive outlook regarding its benefits for communications pros.

She wrote:

AI shouldn't be feared by PR companies because it will improve their output. As noted by Bara: "Savvy PR professionals will understand that big data and AI can provide their readership with amazing, data-rich research on a myriad of topics. Companies should not fear big data and AI, they should instead embrace the trend and experiment with new stories that match big data analysis and messages to the audience."

For our younger (human) readers pursuing a bright future in PR, Levi’s seeks a public relations intern in San Francisco.

This 10-week program is for summer 2018. The opportunity provides recipients real-life experience working with various departments on PR and marketing campaigns, tracking and monitoring relevant media reports and content creation.

Interested candidates must currently be in their junior year (heading into senior year during time of internship) and enrolled in a marketing or PR program, carrying a minimum 3.0 GPA.