Announcing PR Daily’s 2018 Content Marketing Awards finalists

Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success.

PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. We’re excited to recognize this year’s finalists for their engaging, thoughtful work. Read on to learn more about this year’s finalists, and stay tuned for our winners announcement, which will be published in a couple of weeks.

CONTENT MARKETING FOR THE PURPOSE OF …

Brand Awareness

• Ascension Thought Leadership, Ascension
• Increasing Huawei’s Brand Recognition, Huawei with Racepoint Global
• NCAA 2018 Campaign, Werner Ladder with Seed Factory
• #10MacPawYears, MacPaw
• Road to Coachella, BMW i with Mirrored Media
• Vita—Sharing Stories of Biotech's Promise, CSL Behring
• 2018 State of the Media Report, Cision

Customer Engagement

• Brad Anderson's Lunch Break, Microsoft
• 2017 Louisiana Tourism Promotion Association Influencer Campaign, Louisiana Tourism Promotion Association with DEVENEY
• AC Hotel Goes from Global to Local Social Campaign, AC Hotel with DEVENEY

Lead Generation

• Brad Anderson's Lunch Break, Microsoft
• YOU ARE HOW YOU EAT, Ingredion EMEA with Stein IAS
• ·he Customer Experience of Urban Travel, Conduent with Text100
• The Road to Paid Family Leave, ShelterPoint Life Insurance Company

Reputation Management

• Western North Carolina Hospital Dispute, Blue Cross and Blue Shield of North Carolina with Ketchum

Talent Recruitment

• Life-Changing, Mayo Clinic with J. Walter Thompson INSIDE
• VA Celebrates Nurses Week 2018, U.S. Department of Veterans Affairs with J. Walter Thompson INSIDE
• #WeAreCisco #LoveWhereYouWork #Maythe4th, Cisco/@WeAreCisco Talent Brand

CONTENT MARKETING ASSETS

Article

• Plugged In: The New Xbox Adaptive Controller Will Make Gaming Accessible to People with a Broad Range of Disabilities, Microsoft Story Labs
• iNaturalist Helps Spawn a Generation of Citizen Scientists, Microsoft
• Farming’s Most Important Crop, Microsoft

Audio Storytelling

• The Survivors, National Fire Protection Association
• .future, Microsoft Story Labs
• 4 Proven Ways, Harland Clarke
• Beyond the Book podcast, Copyright Clearance Center
• Finance 10 Podcast, Capital One
• DoctorPodcasting, RadioMD, LLC

Blog

• B2B Blog: A Destination for Thought Leadership Content, Women's Marketing Inc.
• Transform, Microsoft Stories
• To Your Health, Providence St. Joseph Health with Releventure
• The Real Deal Blog, RetailMeNot
• The Chicken Wire, Chick-fil-A, Jackson Spalding
• Health Beat, Spectrum Health
• Mr. Cooper Blog, Mr. Cooper

Content Series

• Finding Health Care, Policygenius
• Explanimators Video Series, Microsoft Stories
• Attracting Prospects to "The Knowledge Center," JConnelly
• What Cancer Took and What Cancer Gave, Northwell Health
• First Time Right—Employee Stories, CONTROLTEK
• We Are Honeywell Aerospace, Honeywell Aerospace with InEvidence and Manley Films
• Aflac Federal Relations Advisories, Aflac

Electronic Publication or E-Newsletter

• The Oklahoma 100, Jones PR
• VSP EnVision Digital Newsletter, VSP Vision Care

Influencer Content Marketing

• Road to Coachella, BMW i with Mirrored Media
• DCTA State Fair of Texas Influencer Marketing Partnership Leads to Contest Success, Denton County Transportation Authority
• Quaker's Overnight Oats, the Quaker Oats Company with FleishmanHillard
• Salesforce Artificial Intelligence Cluster, Salesforce
• Fire Forensics: Claims & Evidence Influencer Program, UL Xplorlabs with Allison+Partners
• Instagram Exchange Program, VISIT PHILADELPHIA

Infographic

• The Road to Paid Family Leave, ShelterPoint Life Insurance Company

Interactive Visual Content

• Webcast Workbook, Harland Clarke

Print Publication

• Engineered Wood Magazine, LP Building Products with GS&F
• RED—The Magazine from SIX, SIX with C3 Creative Code and Content

Sponsored Content

• Millennials E-Book, Harland Clarke
• Reach, Engage & Grow, Renaissance with MDR and L. Wolfe Communications

User-Generated Content

• @WeAreCisco Employee-Generated Content, Cisco/@WeAreCisco Talent Brand
• ConfigMgr @ 25, Microsoft
• #IamUL, UL with Allison+Partners

Video

• Everyday Heroes, Tarrant County College
• MomDocs, St. Louis Children's Hospital with Creative Anvil and The Richardson Group
• Explanimators Guide to Quantum Computing, Microsoft Story Labs
• Dubbel Barrel Video, Grayton Beer Company with GS&F
• Quaker More Taste, Less Waste Campaign Sizzle Video, the Quaker Oats Company with FleishmanHillard

Viral & Trending Content Marketing

• @WeAreCisco #BrandBowl Real-Time Marketing, Cisco/@WeAreCisco Talent Brand

Website

• Microsoft Stories, Microsoft
• State Street's Growth Readiness Indicator, State Street Bank
• Health Beat, Spectrum Health
• The Road to Paid Family Leave, ShelterPoint Life Insurance Company
• Shaping a Global Biotech Brand from Anonymous to Acclaimed, CSL Behring
• Multi-Channel Digital Marketing Campaign for Dallas Plastic Surgery Practice, North Texas Plastic Surgery with Page 1 Solutions, LLC
• Rebuilding a Website Where Clients Come First, Scorpion

GRAND PRIZE

Content Marketing Strategy of the Year

• A Panoramic Approach to Driving Leads, Prevedere with ARPR
• Value over Volume Content Strategy 2017-2018, Harland Clarke
• AetnaWeJoinYou.com, Aetna with Group SJR
• The Well, Northwell Health
• Cape Cod Health News, Cape Cod Healthcare
• IBM Q, IBM
• 2017-2018 Pension Freeze Communications, Pfizer with Fidelity Investments

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