Infographic: How to make your emails accessible

Email marketing is a crucial messaging channel for your organization.

However, your work isn’t done after a compelling subject line gets your reader to open it. Once you have their attention, you must make sure your recipient doesn’t click away.

[RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]

This infographic from Email Monks details how to make your emails more accessible.

Its tips include:

• Break your content down into digestible sections.
• Use a sans serif typeface for your body copy, and avoid lightweight fonts.
• Keep your copy adjusted left; don’t center your text, nor get too fancy.
• Use a tool like the Wave Tool to test your work.

To learn more about how to captivate your email audience, consider the full infographic below.

Source: How to Make Emails Accessible: Best Practices and Tools

from PR Daily News Feed https://ift.tt/2CYXxBh