Saturday, December 30, 2017

The “Pitch” to Download an Agent App

I received a “pitch” from a Keller Williams agent to download their app this morning…

Customized tools to bring you the best experience in real estate search.
Are you curious about what’s for sale in your community? Would you like to peek inside that house for sale down the street? My app is loaded with helpful features customized for your phone or tablet.

Features:
Easily connect with me and send property inquiries instantly.
Draw a circle on the map or drop a pinpoint to search any area.
See property details and full-screen photos, get driving directions, mark your favorites, create notes about what you liked, or share it with family and friends.
Estimate your home loans with a free mortgage calculator.
View open houses in any area.
View rental properties in any area.

Download my app now to check out these customized tools that will bring you the best experience in a mobile real estate search.

I am still confused about WHY consumers would ever click download? How many buyers are there who don’t already have the Zillow, Trulia, Redfin, or Realtor.com app on their phone? And, even if they did download the app, what would get them to USE the app?

PS: Remember, Apple may be yanking all these KW agent apps this year as a result of enforcement of its 4.2.6 and 4.3 guidelines announcement.

The post The “Pitch” to Download an Agent App appeared first on GeekEstate Blog.



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Friday, December 29, 2017

PR Daily's top stories of 2017: Nos. 1-10

The new year is nearly here, and we're wrapping up our countdown of PR Daily's top stories of 2017.

Here are PR Daily's top 10 stories of 2017:
1. Cracker Barrel stays silent in the wake of #BradsWife backlash

2. 8 indispensable (and free) Google tools

3. Report: Employee engagement a top priority, but it’s not so easy

4. 7 tips for writing a killer press release

5. 6 signs a PR career is right for you
[RELATED: Learn speechwriting tips from Michelle and Barack Obama's chief speechwriters.]
6. 9 principles of psychology for powerful marketing campaigns

7. Infographic: 23 writing redundancies to avoid

8. PR pros share the worst PR advice they've ever heard

9. 9 phrases smart people never say

10. 5 top social media trends to watch in 2017
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Cracker Barrel stays silent in the wake of #BradsWife backlash

Cracker Barrel has found itself in unfamiliar territory with a social media controversy over a fired employee.

The hashtag #JusticeforBradsWife gained popularity after Bradley Reid Byrd posted a question to the restaurant chain’s Facebook page trying to find out why a manager at a Corydon, Indiana, store fired his wife after 11 years of service—on his birthday, no less.


Comedian Amiri King shared Brad’s gripe with his 2 million followers:

“There is a absolute s--t show going on at the Cracker Barrel Old Country Store facebook page,” King wrote. From there, #JusticeforBradsWife took off.

Now, a quick visit to Cracker Barrel’s Facebook page shows that it’s been flooded with calls for the restaurant’s social media team to answer for what happened to Brad’s wife.

[RELATED: Join is at Walt Disney World for the Social Media Conference for PR, Marketing and Corporate Communications.]

Cracker Barrel must be aware of the situation, though it has chosen to remain silent. Instead, it’s gone on sharing posts about its partnership with singer Alison Krauss and mulberry pancakes.

This comment on the Alison Krauss post has around 17,000 likes:

Michael Perry, vice president and partner of Vehr Communications, has the following suggestions on how Cracker Barrel should handle the situation:

1. Don’t ignore the masses. It just encourages them. Say something. Just don’t turn your back on people who could be customers. Something as simple as, “While we appreciate the interest in Cracker Barrel, please understand we cannot comment on personnel matters for privacy reasons.”

Yes, it’s corporate speak, and you might take some different kind of heat for that—but at least that acknowledges the dialogue. Being silent only further alienates the crowd.

You can’t keep posting about your food and pretending this conversation is not happening.

2. Turn the beat around. Come up with a clever way to join in and show you’re not taking yourself too seriously.

Perhaps you can feature current employees from all over the country with a photo, quote and hashtag: #johnswife, #joanshusband or #sallysbrother. You could also offer a free dessert this weekend to any wife of someone named Brad.

3. Bring her back. Without talking to company officials, we have no idea why #bradswife was really let go. There are so many reasons these days why employees are fired—some legit, and some not.

Can you imagine rehiring Nanette and turning her into a company celebrity of sorts—an ambassador for Cracker Barrel who can go on talk shows and claim how the company did her wrong, but then brought her back and treated her like a queen? Talk about free publicity.

If you were Cracker Barrel’s brand manager, how would you handle this crisis? Clearly it’s not going to blow over any time soon.

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8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.

Google has a bevy of helpful products—many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource.

Here are eight gratis Google gems to take advantage of:

1. Google Page Speed

This helps your website pages load quickly on all devices—on desktop or mobile.

Google Page Speed

After you enter your URL, Google Page Speed spits out specific directions to optimize the desktop and mobile versions of your websites. You’ll receive a score and rating for mobile and desktop. Once you get your score, you can see which categories or areas require attention.

Here’s a handy guide on how to achieve a 100 out of 100 page speed score.

2. Google Mobile-Friendly Test

More and more people are accessing the internet via mobile devices, so it’s essential that your websites are optimized for mobile display. The goal is to create a seamless user experience across all types of mobile devices.

[RELATED: Join us in Miami for the Do-It-All Communicator Conference.]

Google’s Mobile-Friendly Test can show you how a visitor experiences your webpages on a mobile device. If you have a poor score, this is an urgent issue that could be harming your business.

3. Google AdWords

AdWords is Google’s vehicle for pay-per-click digital marketing and advertising. When people search for answers online on a topic that relates to your business, your ads appear, and you only pay when someone clicks on your ad.

There are options for display ads, YouTube video ads, text-based search ads or in-app mobile ads.

When you link AdWords to Google Analytics, you can see ad and site performance statistics, take advantage of enhanced Google remarketing capabilities and get richer data.

With Google AdWords, you can test your ads to determine what’s working and what’s failing. If you’d like to dig deeper into PPC possibilities, take advantage of these four AdWords tips.

4. Google AdWords Keyword Planner

Want to know what’s trending and what people are searching for?

Google AdWords Keyword Planner

Google AdWords Keyword Planner helps you stay on top of trends to refine your campaigns and make sure your content dovetails with relevant keywords.

This tool helps you see how often keywords are searched, how the volume changes over time and how competitive keywords are so you can target phrases that give you a better chance of ranking higher. Learn how to use Google AdWords Keyword Planner here.

5. Google Analytics

Monitoring a website’s health goes far beyond tracking traffic. Google Analytics offers a goldmine of metrics that can highlight every nook and cranny of your site.

Analyzing website data will help you better understand your clients and prospects, which can equip you to provide a better user experience and produce more relevant content. Studying Google Analytics can reveal your most profitable marketing channels.

6. Google Search Console

Google Search Console, formerly known as Google Webmaster Central and Google Webmaster Tools, helps you monitor website performance in the Google search index.

Google Search Consule

Through Google Search Console you can discover which pages on your website are the most popular, you can find and fix website errors, build and submit a sitemap and create a robots.txt file.

7. Google Trends

This underused, underappreciated gem reveals worldwide search volumes, including wonderful maps and visualizations you can embed on your website (like so):


This is a great resource to get a bead on what’s trending and how keywords evolve over time.

8. Google TAG Manager

This tool is a bit more advanced, but it’s extremely useful for those who are undaunted by a bit of code.

Google Tag Manager

Google Tag Manager helps you place, update and manage code snippets or tags in one convenient space. Tags are bits of code that enable you to track precisely what people do on your website, which is helpful for marketing and measuring purposes.

This is just a glimmer of Google’s wealth of handy goodies. You’ll be amazed at what you can find beyond the search bar.

Matthew Royse is a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

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Report: Employee engagement a top priority, but it’s not so easy

Employees today expect more from the sawmill than just sawbucks.

People expect a bit more razzle-dazzle (and fewer sawblade incidents) from their workplace experience.

Executives and internal communicators know that employees increasingly demand an engaged, pleasant work environment, but how exactly to create that is the big question.

A new report from Deloitte has tried to address this issue by identifying specific elements that formulate a great employee experience. Deloitte also highlights common improvement impediments, such as role confusion, lack of accountability and a dearth of investment in employee satisfaction.

The issue of employee engagement, or lack thereof, has major implications for employers. One study found that disinterested, unmotivated staff members cost the U.S. economy upward of $500 billion per year. 

This Deloitte report found that "nearly 80 percent of executives rated employee experience very important (42 percent), but only 22 percent reported that their companies were excellent at building a differentiated employee experience."

Deloitte recommends reversing negative workplace trends by cultivating “meaningful work, the purpose of the organization, employee talent development and growth, rewards and wellness, the work environment, fairness and inclusion, and authenticity among management and leadership.”

[RELATED: Learn new strategies to beat data overload and boost reach, results and ROI.]

Given all the apps for productivity, engagement, wellness or feedback, as well as a plethora of free online communication resources, there have never been more tools at employers’ disposal to enhance the workplace experience. It’s just a matter of allocating money and other resources and prioritizing employee engagement.

An executive quoted in the Deloitte report says: “We used to prioritize our stakeholders and shareholders first, customers second, and employees third. We now realize we had it backward. If we put employees first, they in turn take care of our customers, and they in turn take care of our shareholders.”

To learn more about Deloitte’s recommendations for enriching the employee experience, read the entire report here.

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How communicators can make the holiday season brighter

It’s the season of giving—but in the whirlwind of wrapping presents and decking the halls, have you forgotten about your wish list as a communicator?

Ragan Communications certainly hasn’t. We want to add a little extra cheer to your holidays with three special offers on some of our most popular events and products.

From now until Dec. 29, you can save $250 on:

1. The Do-It-All Communicator Conference. Taking place in Miami on Feb. 16-17, this event is perfect for communicators tasked with reaching both internal and external audiences.

2. The Social Media Conference for PR, Marketing and Corporate Communications. Join us on March 14-16 at Disney World for one of our most beloved annual events, and learn the latest strategies to reach online audiences.

3. A one-year subscription to Ragan Training. No travel budget for 2018? You can still grow as a communicator by taking advantage of our extensive library of video presentations led by industry experts.

Give yourself the gift of learning. Take advantage of these special offers today.

Save $250 on the Do-It-All Communicator Conference

Save $250 on the Social Media Conference for PR, Marketing and CorporateCommunications

Save $250 on a one-year subscription to Ragan Training

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7 tips for writing a killer press release

Editor's note: This story is taken from Ragan Communications' distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Learn more about this session.

Think of a husband—well, like Michael Long's father—whose wife asks him to tighten a loosened screw or fix some doohickey around the house.

Rather than go down to the basement to rummage about in the toolkit, Old Man Long would use a butter knife from the cutlery drawer. The knives got dinged, the screw was never tight enough, and Mom was unhappy.

"The press release is basically the butter knife of the PR writers' toolkit," says Long, who is director of writing at MPS/PRCC at Georgetown University. "They end up dragging it out for everything in the world, and most of the time it's a poor choice."

In a Ragan video titled, "Press releases: Create a killer pitch that grabs the media every time," Long offers a format that he says works for every organization: government, political campaigns, corporations, celebrity publicity, nonprofits. "You name it, this will work," he says.

FREE DOWNLOAD: 10 punctuation essentials

There's a catch, though. You can't use the press release like a broom to sweep all the junk topics off your desk and get your boss or client off your back. These catch-all announcements are part of why press releases have such a bad reputation among reporters and bloggers.

Here are some tips:

1. Remember that nobody cares.

"I always imagine that the idea I'm pitching is the least attractive for an obscure organization on a topic that nobody wants to hear," Long says.

It's a good mental exercise. It forces you to strive to find an interesting angle. Long used to ghost-write, he says, and most clients were way more interested in themselves than everybody else could ever be. The same is true for your news release.

Face it: Journalists aren't nearly as impressed in your new hair gel/toboggan wax as your bosses are. They seldom are moved to tears by the golden phrases that trip from your tongue. Just tell them what your product, event, or service has to offer the reader.

This video clip is taken from the Ragan Training session, “Press releases: Create a killer pitch that gets the media's attention every time."

2. Keep your goal in mind.

The purpose of a press release isn't to make your poobahs happy by touting minor product developments that no reporter would ever cover. Long says you should treat a press release as a purposeful document with a single goal: to elicit a call back from a reporter.

"I want someone to read this ... and then I want them to pick up the phone or send me an email and say, 'Tell me more,'" he says.

3. Consider 'do' vs. 'applaud' press releases.

There are two styles of press release, which Long labels "Do vs. Applaud." Either your organization did something and is bragging about it, or you are applauding something—possibly someone else's achievement—so you can "bask in reflected glory." Think of a nonprofit's endorsement of a bill offered in Congress.

So as you do your pre-writing thinking, also consider which kind of news release this is.

4. Fit it all on one page.

Every press release should fit on an 8½-by-11 sheet of paper, Long says. Better yet, don't fill the sheet. This is not a place for an essay on your event or product. Write short paragraphs—four lines maximum. Use lots of white space.

The point of a press release isn't to give them everything. "It's bait," Long says. Lure them.

5. List real contacts up top.

Long offers a helpful template for a press release. Some of it may seem like common sense, but apparently a reminder is needed, given the number of organizations that put out badly structured press releases.

Starts with a contact name, phone number, and email address. This is not the place for the name of your narcissistic CEO, unless he plans to field reporters' calls personally.

"The reporter just wants to know who to talk to," Long says.

6. Be direct in your headline.

Here's Long's template: "Headline: Client Does Something."

The client usually wants its name up front. This solves that problem. Also, this style of headline deals right away with the "Guess what" aspect, Long says.

Obscure your message with wordplay or a witty surprise, and you're only delaying the moment when journalists find out what this is all about. Tell them immediately.

7. Remember the long game.

The pitch is a long game. If you begin to deliver straightforward press releases, journalists "will understand that's how you do business," Long says. "You're an honest broker. You talk directly to them. Over time, that adds up."

Russell Working is a staff writer at Ragan Communications. This article was previously published on PR Daily in January 2015. 

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Don’t miss these end-of-year awards deadlines

Are you an ambitious communicator spending your holiday break looking for opportunities to get ahead? You’re in luck. Ragan and PR Daily Awards are offering a special extension period through the rest of the year. There are four currently active programs spanning internal and external communications.

Want a head start on your submission? Check out our five-step guide for creating a well-rounded awards submission.

Learn more about the last programs of 2017 below, and be sure to enter before the end of the year to prove your expertise.

Share the work you’ve done to advocate for employees, tell your brand’s story, communicate on behalf of executives and more. We’re looking for great videos, publications and campaigns.

We’re looking for the best visual components of your campaigns and projects. Infographics, safety videos, social media designs, 360 videos and more will be accepted.

Whether you’re responsible for publishing materials on behalf of your clients, planning major events or overseeing entire campaigns, we want to see what you accomplished this year. Share your best industry-specific work, press events, blogs and more.

Your campaigns, projects or videos were great, but we think you deserve some recognition as an industry expert. The 2017 Ace Awards are all about honoring communicators themselves. Nominate yourself, your team or your entire agency across a variety of disciplines.

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6 signs a PR career is right for you

PR isn’t a career as fierce as Olivia Pope makes it seem on “Scandal” or as sexy as Samantha Jones portrayed on “Sex in the City,” but those in the industry love what they do.

It’s also an industry with opportunities for growth.

U.S. News & World Report ranked PR as the No. 3 best creative and media job, writing:

The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. During that time period, 14,900 new jobs will need to be filled.

PR is also becoming more important to marketing efforts, which opens even more opportunities.

Advertising Age reported:

Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. But the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.

Considering a career in PR? Here are six signs that the industry is right for you:

1. You are constantly looking at your phone.

Forget Candy Crush—most PR pros have their phones nearby to answer incoming emails, take a reporter or client call and respond to social media followers.

PR is not a 9-to-5 job, especially if you work on digital campaigns; Facebook, Twitter, Instagram and Snapchat run 24/7. If you’re OK being interrupted during your favorite prime-time TV show and can swivel quickly to hook up a reporter with a source for a breaking news event, you’ll excel in public relations.

2. You thrive on deadlines.

PR pros often feel the pressure of client and executive expectations, such as quotas. As newsrooms shrink, PR pros can help shoulder the load, but they face ever-tightening deadlines—and those who can keep pace will come out on top.

Great PR pros don’t crumble under pressure, but instead are motivated to solve problems and produce ideas, press releases and connections to reach their goals under the wire.

3. You’re a master at building relationships.

Though it’s a misconception that all PR pros are extroverts , successful communicators are skilled in creating and maintaining relationships with customers, clients, partners, vendors and other parties that organizations require for success.

PR pros also often must collaborate with their counterparts in marketing, advertising, human resources and the executive suite.

If you listen well, understand what motivates particular partners and excel at bringing people together, PR is the right field for you.

4. You focus on the details.

You set measurable campaign goals and objectives. At your organization’s press conferences, you ensure that reporters’ press packets are filled with proper information and that the audio-visual equipment is functioning properly.

PR pros understand that the big picture comprises many crucial details.

Though a career in PR allows you to be creative, savvy communicators are also adept at tying business objectives to PR efforts, triple-checking their work and making sure they can measure their value.

[FREE DOWNLOAD: 10 techniques to beef up your networking]

5. You write well.

You don’t have to be Faulkner or Shakespeare, but PR pros who can deftly turn a phrase will find themselves with more career and client opportunities.

Cultivating effective writing habits and having a solid handle on AP style not only can advance your media relations efforts, but also will boost your social media prowess, open the door to guest blogging and help you become an outstanding brand journalist and storyteller for your organization or clients.

Cision reported that in 2014, only 60 percent of PR pros have a content marketing plan in place, and only 35 percent of surveyed communicators saw blogging as an important distribution method. Kapost reported that in 2015, two-thirds (67 percent) of B2B organizations rated content marketing as a high priority, but fewer than half (44 percent) had a documented strategy.

The number didn’t improve much over the last year: Hubspot reported that only 60 percent of marketers were prioritizing blog posts in 2016. There’s room for improvement, and those who write well and generate relevant, desirable content will find themselves in high demand.

6. You can handle rejection.

Get used to hearing “no”—or hearing nothing at all—from reporters to whom you send pitches, especially if they’re filled with non-news or irrelevant subject matter.

Rejection for PR pros extends beyond rejected pitches, of course. Communicators can get turned down by clients or find out that their shiny new campaigns aren’t getting results.

If you’re the type to take a “no” as a challenge to dig in and do better, you can find your persistence and determination will pay off.

What other qualifications would you add to the list, PR Daily readers?

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9 principles of psychology for powerful marketing campaigns

This article was originally published on PR Daily in February 2016. 

Marketers are in a new world.

They have to spend time learning the most current technology; they worry about SEO; they analyze all of the research data; and they search for new markets.

All of these things are important in today’s marketing world, but one thing has not changed: the psychology of marketing.

Purchases are 85 percent emotional and impulsive—and based on basic principles of psychology.

With all of the hype about content marketing strategies, marketers often forget these basic principles. In some places, they are not even taught anymore. Here are nine psychological principles you should have in your tool belt:

1. Give to get. This is known as the reciprocity principle. When people are given something—or when someone does something nice for them—they have a psychological need to repay that “gift.”

Zappos employs this principle well. When a purchase is made, they automatically give, as a surprise, next-day delivery for the same shipping price. The result: Brand awareness in its simple form.

2. Use color to appeal to emotions. The chart below shows the emotional appeals of several colors. Marketers should use these hues to their advantage, dependent upon customer personas.

[RELATED: Craft messages that resonate with internal and external audiences and moves them to act.]

3. Promote exclusivity. People want to feel that they are part of a special “club.”

When you offer something for a short time—or only to the next 100 subscribers—you are more likely to gain subscribers. Figure out what you can offer—special pricing, a free trial or access to a helpful digital guide.

4. Highlight emotions. People are emotionally stimulated by poignancy, positivity, shock, fear and humor. A study by Wharton School of Business looked at the content that was most read and shared, and found that it appealed to these basic emotions .

Highly shared content tells stories that “connect” emotionally with readers. Headlines and first sentences that shock, amaze, elicit laugher from or intrigue the reader really do work.

5. Promote urgency. Amazon does this all time. You look at a product and are told immediately from each vendor how many are left. What do you do? You buy, so you don’t lose out on the item at that great price.

Your customers are no different. Create that sense of scarcity—a free trial or special price that is a limited-time offer.

6. Get your foot in the door. Once your foot is in the door, it’s much easier to convert a reader into a customer. Offering a free trial is the most common and the best way to do it. If you can add additional appeals, even better.

First is the emotional fear of chaos—no one wants that. Then you offer a free trial, which gets your foot in the door. After that, tell the reader how many companies have signed up in the past week. All of these tactics appeal to target customers.

7. Cut down on options. A supermarket study shed light into an interesting psychological phenomenon. When shoppers were offered 24 different samples of jams, some bought, while others just tasted. When only six samples were offered, 20 percent more samplers made a purchase.

Understand the psychology of confusion. Offer fewer options, and sales will be greater.

8. Get them on the bandwagon. This tactic is also called “creating a tribe,” but in the psychology field, it’s known as “social identity theory.”

Everyone wants to belong to a group. Make your customers a great group. Extol their intelligence and how much fun they have, and feature them in your content.

9. Educate yourself. Though not a psychological marketing tool like the others, it’s solid advice.

There is much to learn about the psychology of marketing and neuroscience that reveals what stimulates certain parts of the brain that control emotions.

If you are feeling less educated than other marketers, you don’t have to go back to school. Online webinars and courses can keep you current on the latest psychological marketing strategies that are building customer bases successfully.

Human nature has not changed, though our understanding of it continually evolves as we learn.

Understanding the long-standing psychological principles that affect reader engagement can help you use principles of psychology—and newer tactics—more effectively.

Benedict Brychta is an MBA student from San Jose, California. A version of this article originally appeared on Spin Sucks.

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The most cost-effective way to grow as a communicator in 2018

“There’s no money in the budget.”

“Travel is so expensive.”

“I just don’t have the time.”

These are just a few reasons why many communicators put professional development on the back burner for months—even years.

You want to excel in your career and show the world what you’re capable of, but who has the time or money?

These obstacles don’t have to stand in your way any longer. By becoming a Ragan insider, you’ll:

1. Receive steep discounts to workshops, conferences and virtual events. You’ll save $150–$300 on live and virtual events featuring experts from organizations such as Facebook, Coca-Cola, Disney and more.

2. Network with communicators from across the country. Make career-changing connections, and learn from your peers in our exclusive Ragan Insider LinkedIn group.

3. Receive an exclusive consultation with Mark Ragan. Bring expert knowledge to your organization with a 30-minute call with Ragan Communications CEO Mark Ragan.

4. Get free access to two on-demand recordings. Watch our Content Strategy Virtual Summit and Measurement Demystified Virtual Summit for free as a member.

5. Get unlimited access to all our online content. Read up on the latest trends and tools on your own schedule.

Are you wondering what the catch is? There is none; you’ll receive all the above—over $1,000 in value—for only $279.

Show your bosses, peers and competitors your commitment to professional growth—become a Ragan Insider today!

Sign up now

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Infographic: 23 writing redundancies to avoid

Concise writing gets results and gets read.

If tight writing is your goal, an infographic from Global English Editing can help. The graphic excoriates word-garbage like “very,” “basically,” “totally” and “essentially” and cautions against redundant phrases such as “past history.”

[FREE GUIDE: 10 ways to improve your writing today.]

Fluffy fillers, including “for all intents and purposes” and “due to the fact that,” are also named and shamed.

Even seasoned writers should be vigilant, lest weak qualifiers such as “maybe” and “perhaps” sneak into sentences. Vague words such as “many” or “few” can sap strength from otherwise vital prose.

If you need guidance at any point during the course of your writing journey, reading through the infographic below will point you in the right direction.



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PR pros share the worst PR advice they've ever heard

Everyone loves to give advice.

If you tell someone you work in PR, they can't wait to tell you their secret tactic for PR success, which is almost always "create a viral video."

I asked fellow pros about the worst PR advice they've ever received. Here's what they said:

There's no such thing as bad publicity

Oscar Wilde said, "The only thing worse than being talked about is not being talked about."

Many organizations have taken this to heart, but that viewpoint makes some PR pros crazy:

Every time someone says "any publicity is good publicity," I want to stab my eyeballs out of my head. There's lots of bad advice floating around, but THAT myth/advice is (insert best John Oliver voice) THE WORST. — Matt LaCasse

Perhaps there was a kernel of truth in it—before the advent of the internet.

Now, though, a brand's missteps are easily collected through a Google search. Bad customer experiences live forever on ratings and review sites. Even deleted social media posts can have live on if they are captured in screen shots and published online.

[FREE DOWNLOAD: Networking tips to get the most out of your next conference or business event.]

Send at least one news release per month

That's not a strategic objective; it's busy work. You must have legitimate news for anyone to care about your "news release."

Your latest revision to your product or rebranding of a model does not merit a news release:

When developing a product launch plan, the sales team always said, 'Just write a press release.' Um, kind sir, no one cares about your new widget.. It's about developing content that resonates with buyers. — Maggie Fitzgerald

There are so many other things you can do to amplify your product launch. Post release notes on your blog, create a related series of contributed content, or collaborate with influencers on a virtual launch event. Don't, however, send out a release and expect to see it get picked up if it offers no substantive value.

To increase sales, send a news release

PR isn't an immediate boost to your company's bottom line. It's not direct marketing, and you shouldn't measure it by a goal of immediate sales. Here's one take on that flawed approach:

"This isn't PR advice, but a PR funny. We once had a client ask the EXACT time his press release would be distributed online so that he could "man the phones." Bless his heart. Years later, we still text each other "Man the phones." when a PR is about to go out. LOL" — Tara Geissinger

If you are asked to send a news release to boost your company's sales, push back. Explain that if they are looking for a direct sales tactic, you can help them with a drip email campaign, but putting out a news release isn't going to accomplish that goal.

Similarly, a news release isn't going to bolster your stock price.

It is your job, as a communications professional, to push back when you are given unrealistic goals for your PR tactics.

Just say 'no comment'

It can be tempting to dodge a complex media request or a question about a looming crisis, but that "no comment" could do lasting damage.

Here's how one pro handles the situation:

I didn't receive this advice, but was copied on it. "Just tell them no." I must admit, that I then sent a message privately to the recipient giving them suggestions on how to build a relationship with the media outlet so that they could understand the regulatory environment rather than shutting the door. — Julia Carcamo

By taking the time to talk with reporters and help them understand a complex industry issue, you can both build a relationship that has an ongoing benefit and help improve the accuracy of the reporting on your industry.

On the flip side, how many times have you read a particularly biting story about a brand, gotten to the brand's "no comment" at the end and deemed that to be validation of the negative portrayal?

Unless your office is on fire, find a way to make time to talk to journalists who reach out to you.

A version of this article originally appeared on Spin Sucks.

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9 phrases smart people never say

We've all said things that people interpreted differently than we intended. These seemingly benign comments lead to the awful feeling that comes only when you've planted your foot firmly into your mouth.

Verbal slip-ups often occur because we say things without knowing the subtle implications they carry. Understanding these implications requires social awareness—the ability to pick up on people's emotions and experiences.

TalentSmart has tested the emotional intelligence of more than a million people. It discovered that social awareness is a skill many of us lack.

We lack social awareness because we're so focused on what we're going to say next—and how what other people are saying affects us—that we completely lose sight of others.

This is a problem, because people are complicated. You can't hope to understand someone until you focus all of your attention on him or her.

The beauty of social awareness is that you can vastly improve your relationships with other people if you make a few simple adjustments to what you say.

Related: 9 Things Successful People Won't Do

There are some phrases that emotionally intelligent people are careful to avoid in casual conversation. The following phrases are nine of the worst offenders. You should avoid them at all costs.

1. "You look tired."

Tired people are unappealing. They have droopy eyes and messy hair, they have trouble concentrating, and they're grouchy. Telling someone he looks tired implies all of the above, and then some.

What to say instead: "Is everything OK?" Most people ask if someone is tired because they're trying to be helpful. They want to know if the other person is all right. Instead of assuming someone's disposition, ask. That way he can open up and share. More importantly, he'll see you're concerned—not rude.

2. "Wow, you've lost a ton of weight!"

Once again, a well-meaning comment—in this case, a compliment—creates the impression that you're being critical. Telling someone she has lost a lot of weight suggests that she used to look fat or unattractive.

What to say instead: "You look fantastic." This is an easy fix. Instead of comparing her to how she used to look, compliment her for looking great.

[RELATED: Join us for the 2017 Leadership and Executive Communications Conference]

3. "You were too good for her anyway."

When a person severs ties with someone-whether the relationship was personal or professional-this comment implies the person has bad taste.

What to say instead: "Her loss!" This provides the same enthusiastic support and optimism without any implied criticism.

4. "You always..." or "You never..."

No one always or never does anything. People don't see themselves as one-dimensional, so you shouldn't define them as such. These phrases make people defensive and closed off to your message, which is bad, because you likely use these phrases when you have something important to discuss.

What to say instead: Simply point out what the other person did that's a problem for you. Stick to the facts. If the frequency of the behavior is an issue, you can always say, "It seems like you do this often," or "You do this often enough for me to notice."

Related: Please Stop Saying These Ridiculous Phrases at Work

5. "You look great for your age."

Using "for your" as a qualifier always comes across as condescending and rude. No one wants to be smart for an athlete or in good shape relative to other people who are also knocking on death's door. People simply want to be smart and fit.

What to say instead: "You look great." This one is another easy fix. Genuine compliments don't need qualifiers.

6. "As I said before..."

We all forget things from time to time. This phrase makes you sound insulted for having to repeat yourself. This is hard on the recipient (someone genuinely interested in hearing your perspective). Getting insulted over having to repeat yourself suggests you are either insecure or think you're better than everyone else (or both!). Few people who use this phrase actually feel this way.

What to say instead: When you say your message again, convey it in a clearer and more interesting manner. It will help your listener remember what you said.

7. "Good luck."

This one is subtle. It certainly isn't the end of the world if you wish someone good luck, but you can do better. This phrase implies the person needs luck to succeed.

What to say instead: "I know you have what it takes." This is better than wishing someone luck, because suggesting she has the skills to succeed provides a huge confidence boost. You'll stand out from everyone else who simply wishes her luck.

8. "It's up to you," or "Whatever you want."

While you may be indifferent to the question, your opinion is important to the person asking (or else he wouldn't have asked you in the first place).

What to say instead: "I don't have a strong opinion either way, but a couple things to consider are..." When you offer an opinion, even without choosing a side, it shows you care about the person asking.

9. "Well, at least I've never ___."

This phrase is an aggressive way to shift attention away from your mistake by pointing out an old, likely irrelevant mistake the other person made (and one you should have forgiven him for by now).

What to say instead: "I'm sorry." Owning up to your mistake is the best way to bring the discussion to a more rational, calm place so you can work things out. Admitting guilt is an amazing way to prevent escalation.

In everyday conversation, the little things make all the difference. Try these suggestions, and you'll be amazed at the positive responses you get.

Related: 15 Body Language Secrets of Successful People

Travis Bradberry is co-author of "Emotional Intelligence 2.0" and president at TalentSmart. A version of this article originally appeared on Entrepreneur.com. Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.

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5 top social media trends to watch in 2017

Social media is always changing.

In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017:

1. Twitter’s demise. It’s almost time for Twitter to say bye-bye.

Stock is down 29 percent year to date. Top executives, including CTO Adam Messenger, are leaving. User numbers are not growing. Pew Research Center reports 24 percent of online adults use Twitter, up just 1 percent from one year earlier.

When you combine these factors with the fact that Facebook ads perform substantially better than Twitter ads in terms of ROI, you can see why Twitter might not be around much longer.

At its best, Twitter is a real-time conversation platform. When tied to trending events, it’s an engaging platform. However, it simply doesn’t work well for what a lot of brands generate: planned content.

2. The rise of messaging apps. Facebook Messenger enables brands to advertise within it. More than 50 percent of new Snapchat users are over age 25. Nearly one-third (29 percent) of smartphone owners use general-purpose messaging apps such as WhatsApp or Kik.

Customers increasingly will engage with companies one on one—not publicly on their Facebook wall, but within messaging platforms. More companies will use bots to respond to customers.

More apps, such as Venmo, will enable friends to exchange money through messaging. The content on your Facebook page will be as important as the responses you’re providing in functions such as Messenger.

[RELATED: Join is at Walt Disney World for the Social Media Conference for PR, Marketing and Corporate Communications.]

3. Measuring offline sales. Thanks to advancements in Facebook's software, you can now link in-store sales to your Facebook ads. Through partnerships with point-of-sale systems such as Square and Marketo, Facebook can provide analytics of how views of Facebook content and ads lead to purchases and store visits. Basically, Facebook gets right into cash registers to pull real-time, in-person results. This ties nicely into the SoLoMo trend (social, local, mobile).

4. The proliferation of paid social media. For every $1 you spend creating content, you should spend $2 promoting it. Target customers and new business leads, people who have visited specific pages on your website and even a lookalike audience of your established email database.

The precise targeting makes it easy to reach the right people with the right message at the right time. Why not use it more?

According to Advertising Age, social media spending grew by 55 percent in 2016 to $10.9 billion, up from the previous year's $7 billion. That could hit $15 billion in 2017.

5. One channel might be enough. The scramble to be on every platform is over.

This will be the year that more organizations incorporate social media into their overall business plans and marketing plans, raising the question, “Which social media platforms will help us generate significant ROI?”

They will be selective in the channels they use to deliver content and advertising, maximizing impact on particular channels instead of spreading themselves thin across a half-dozen platforms.

Also, get rid of your Google+ page. It doesn’t help with search engine optimization as much as you think it does.

Readers, what do you see making waves in 2017?

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Thursday, December 28, 2017

2018 Real Estate Tech Trends and Predictions

In this week’s private newsletter for Geek Estate members, I wrote a few thoughts looking forward to real estate tech in 2018:  7 trends and 3 predictions.

If you’re interested in reading, apply for a membership here.

The post 2018 Real Estate Tech Trends and Predictions appeared first on GeekEstate Blog.



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PR Daily's top stories of 2017: Nos. 11-20

There are three more days in 2017, and we're nearly to the end of our annual countdown of stories.

Here are Nos. 11-20:
11. YouTube juggernaut moves to silence online trolls

12. 5 ways to build a powerful, persuasive speech

13. Use these 4 proofreading tools to improve your content

14. Want to read more books? Follow these tips

15. 7 fantastic resources for free images
[RELATED: Learn new strategies to beat data overload and boost reach, results and ROI.]
16. Introverts: You too can flourish in PR

17. 13 books all communicators should read

18. 21 free image sites to spruce up your visuals

19. 10 marketing trends to watch for in 2017

20. 4 tips for writing better captions on Instagram
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YouTube juggernaut moves to silence online trolls

On social media, should free speech reign—or should you take control of the narrative before comments go too far?

Few brand managers have capitalized on social media the way Anderton’s Music Company has built their name on YouTube . With over 300,000 subscribers and thousands of views on their videos, the musical instrument retailer has grown their business and market share with targeted social media outreach.

However, the organization recently announced that they will police their videos’ comments section.

Lee Anderton, the company’s owner, said in a video that he doesn’t want to impede the vibrant discussion in the comments section, but he will delete comments and block users that post “vitriolic” or “aggressive” comments:

Should you disable comments?

Policing the comments section of a brand’s YouTube channel can be a thorny problem for social media managers and PR pros. A comments section is a powerful tool for fostering community and engaging consumers online—and it’s crucial to YouTube’s algorithms.

Vishal Srivastava, a YouTube expert and consultant with Trainedge Consulting, says comments are essential for getting more views.

“The YouTube algorithm looks at comments as a quality signal,” Srivastava says. “If a video gets more comments, YouTube will rank it higher and suggest it more often to people watching similar videos. Since these two methods account for [70 to 80 percent] of views for most videos, disabling comments is like giving yourself a big handicap.”

Srivastava supports rejecting inappropriate comments, however:

Comments do have the potential to upset your viewers but they are too important to turn off. YouTube has enough tools is place to help you effectively manage comments with minimum effort.
[RELATED: Craft messages that resonate with internal and external audiences and moves them to act.]

Turn to an expert who knows what to look for

Other social media experts recommend hiring a social media moderator who can effectively respond to trolls.

Chris Parks of Founding City Social prefers an actively engaged moderator, and says that person must possess certain skills:

[The moderator]…can drive the conversation and prevent trolls from spewing their nonsense. It's going to happen, but professionals know how to handle trolls. If they don't, then they should hire someone that does.

It’s also important for brand managers to differentiate between trolls and upset customers who want a genuine response.

In a blog post, Hootsuite shared how you can recognize trolls with five identifying markers. They include:

1. Trying to evoke an emotional response.

2. Entitlement.

3. Hyperbole.

4. Making it personal.

5. Poor spelling and grammar.

Identifying these behaviors can help you avoid wasting your time—and further fanning flames that can cause you a PR headache.

Communicators, how do you monitor the comments section of your websites and social media channels?

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5 ways to build a powerful, persuasive speech

When you’re tasked with a business presentation, there’s more on the line than making yourself understood. Your goals are bigger: winning new business, shifting the direction of your business, or adopting new tactics, to name just a few.

To achieve the results you’re after, you must move your audience to take action. Doing that requires a different skill set than simply conveying information. How can you step up your presentation game accordingly?

Best practices for persuading people is a topic people have been debating for nearly two millennia, ever since Aristotle first coined his three principles of persuasive communication: logos (presenting a clear and rational argument), pathos (using emotion) and ethos (establishing credibility).

In 2017, Aristotle’s advice is still valid. However, 21st century communication is more complex than ever, and today’s business climate demands more. Here’s a modern take on Aristotle’s three pillars, with two additional strategies essential for influencing others and driving business results.

1. Build a clear and compelling argument.

Today’s business decisions are increasingly data-driven. However, with so much information instantly available to anyone at any given time, interpreting data is essential to making an impact on your audience. Simply listing facts and figures as supporting evidence for your proposal may not be enough to convince your listeners. Make your evidence more compelling by relating it to your own experience, and—even more essential—to what’s important to your audience.

Learn more: "Moving Up The Value Chain Of Public Speaking: The Interpreter"

2. Make an emotional connection.

While we all expect and value a logical argument, people tend to make decisions based on emotions. When your goal is to gain buy-in for your ideas and inspire action, building a rapport with your audience with a smile and eye contact is a great way to start. You can strengthen that connection by relating your argument to their views or experiences. Use language, images, video, personal stories and anecdotes to evoke feelings and help your audience connect with your message on a personal level.

[RELATED: Join is at Walt Disney World for the Social Media Conference for PR, Marketing and Corporate Communications.]

Another way to build in emotional support is to make the effort to understand your audience’s level of comfort with change. Be sure that what you’re proposing is familiar enough that they feel safe,yet new enough that they recognize the need to do something differently. 

3. Be believable.

Don’t underestimate the importance of your own credibility to the audience. How likely are they to trust you? Are you considered an authority on the subject? Do listeners believe that you are “on the same page,” or are your interests conflicting? To gain their trust, it’s vital that you find and address the common ground you share with your listeners. Remind them about common experiences and goals you share. Show them you understand their point of view by addressing their questions and concerns.

Learn more: "Finding Common Ground With Your Audience"

You also gain trust when you are transparent about the source of information you provide. It’s easy to fall into the habit of misrepresenting your own opinions or conclusions as facts. It’s so common that one of my clients has an acronym for this practice: MSU (making stuff up). In some cases (such as the “fake news” we’ve been hearing so much about lately) it’s even done intentionally. While it may be effective click bait, misleading people is unlikely to make them trust you.

4. Collaborate and listen.

There’s a good reason why collaboration has become such a valued business strategy in recent years: Working together produces more and better ideas. When you collaborate with others and seek out differing viewpoints, you become better prepared to present a winning persuasive proposal. Even when you disagree, careful listening makes you better informed about how others see the issue at hand. At the very least, you understand what you’re up against and others feel included when you ask for their opinion. In the best case, it may help you devise new strategies that you may not have considered otherwise.

5. Persuade even before you present.

Sales professionals know that buyers often make their purchase decision before they ever speak to a sales rep. That’s increasingly true in other areas of business: The decision is made before the meeting. That means you’ll need to gain commitment from stakeholders in advance of your presentation. It’s essential to know who the important stakeholders and influencers are, and where they stand with regard to your ideas and proposed action. Seek out those people proactively to gain their buy-in.

Is your presentation capable of getting others to consider new ideas or points of view—and getting them to act accordingly? Try these five strategies to present your case in a way that resonates with your audience and produces a successful outcome for you and for your business.

Stephanie Scotti is a strategic communication advisor specializing in high stakes presentations. She has 25+ years of coaching experience and eight years of experience teaching presentation skills for Duke University. She has coached more than 3,000 individuals in professional practices, Fortune 500 companies and high levels of government. Learn more at http://ift.tt/1iEkNqY and http://ift.tt/1Jf9VeU. A version of this article originally appeared on SmartBrief.

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Use these 4 proofreading tools to improve your content

Blog writing stands out with original topics, but taking the time to edit your articles is an important step in building an audience. You don’t have to hire an editor to get this accomplished. Instead, take advantage of these great online resources:

1) Improve your spelling and grammar—PaperRater

Check your grammar and spelling quickly and easily for free. PaperRater is a great online tool that allows you to check for plagiarism risk, correct difficult words, avoid grammar mistakes and get writing suggestions. There’s nothing to download—just get started by pasting your document right into the website.

2) Engage your audience–Slick Write

If you need better content for your readers, you will enjoy this great resource for improving your writing. Slick Write will set you apart from the crowd by helping you use correct grammar and letting you choose from a diverse vocabulary. Choose customization features for better feedback.



[FREE GUIDE: 10 Punctuation Essentials]

3) Instant writing feedback—PolishMyWriting

Need a quick edit on your blog articles? This simple tool can help. PolishMyWriting allows you to copy and paste your work into its website for free. Get results on spelling and grammar and suggestions on style by clicking the “Check Writing” button. This can save you time and frustration and greatly increase your readership.

4) Online proofreading service—Ginger

Would you like to hire a personal editor, but don’t have the budget? Ginger is a great software tool for complex proofreading that will automatically spot and correct mistakes. The resource is free to try, and is a perfect tool for fast updates to your content and improved results. Download it through iTunes or as an add-on in Safari or Chrome.

You should find these proofreading tools useful to your blogging strategy. Are there any more that you would like to add?

A version of this post first appeared on susangilbert.com.

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How communicators can make the holiday season brighter

It’s the season of giving—but in the whirlwind of wrapping presents and decking the halls, have you forgotten about your wish list as a communicator?

Ragan Communications certainly hasn’t. We want to add a little extra cheer to your holidays with three special offers on some of our most popular events and products.

From now until Dec. 29, you can save $250 on:

1. The Do-It-All Communicator Conference. Taking place in Miami on Feb. 16-17, this event is perfect for communicators tasked with reaching both internal and external audiences.

2. The Social Media Conference for PR, Marketing and Corporate Communications. Join us on March 14-16 at Disney World for one of our most beloved annual events, and learn the latest strategies to reach online audiences.

3. A one-year subscription to Ragan Training. No travel budget for 2018? You can still grow as a communicator by taking advantage of our extensive library of video presentations led by industry experts.

Give yourself the gift of learning. Take advantage of these special offers today.

Save $250 on the Do-It-All Communicator Conference

Save $250 on the Social Media Conference for PR, Marketing and CorporateCommunications

Save $250 on a one-year subscription to Ragan Training

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Want to read more books? Follow these tips

I read at least 52 books each year and I blog about it. Although my semi-annual "books" column is always one of my most popular (you can see last six years' worth if you go to this page and scroll down to the header "Books I've read"), the post inevitably leads to a stream of emails from others. "How do you read so much?" they ask me. "Where on earth do you find the time?"

Glibly, I could say that I manage it because my standards of housework are exceedingly low. But I know that won't help you very much, so let me be more specific. We all have limited time on this earth. Here's how to fit more reading into your schedule, no matter how busy:

1. Choose your material carefully.

Don't regard reading as a vegetable that you have to choke down because it's good for you. Make it cheesecake by focusing on books that you love. If this limits you to Harlequin romances, so be it. Once the habit is established, you can stretch yourself to other genres, but get the habit nailed first. Don't start with Moby Dick if whales aren't your thing. Me? I have a taste for literary fiction and memoir. I'm also interested in neuroscience and productivity. I dislike science fiction and most fantasy and I refuse to believe that makes me a lesser human being. Not that I think any less of you for liking sci-fi or fantasy. Remember: "De gustibus non est disputandum." Translated from the Latin, that means, "In matters of taste there can be no dispute." If you look forward to your reading you're going to do it more often. I love books that get me so engaged I feel as though I'm watching a movie, or better, as though I'm a fly on the wall in someone else's really interesting life. I fear that when I close the covers I'm going to miss something. This is what brings me back to reading.

[RELATED: Learn how to keep employees informed and inspired, and develop a culture that advances your organization’s mission.]

When I get a book I usually check the number of pages and then divide it by seven to see how many pages I need to read per day to finish it in a week. Of course, it's a "soft" goal, not a court order, and life frequently intervenes. I may have social events or a family emergency (one of my daughters had appendicitis when she was in another country last year, so I didn't get much reading done then). But if too many days pass when I haven't read anything, then I know I need to make some adjustments to my life.

3. Make reading your default position.

We all eat several meals a day, brush our teeth and get six to nine hours of sleep. Some of us even manage to work in regular exercise. Put reading in these same categories. Make reading something you do without thinking about it. Always carry a book with you (this is especially easy if you have an electronic reader like a Kindle or Kobo) and whenever you're unoccupied—waiting in a line or riding public transit, for example—pull it out and start reading. You'll be amazed by how much you can read during times like these.

4. Track your reading.

I don't have a terrific memory (and, trust me, it's become worse as I've aged) so I've always kept a book journal. In it, I note:

  • The name of the book
  • The author
  • The year the book was first published
  • The first sentence or two (I just transcribe them word for word-this quickly conveys the style of the author)
  • My feelings about the book in a sentence or two
  • The date I finished reading it.

This list used to be a nuisance when I had to write it out by hand, but now that I do it on my computer it takes me only a couple of minutes. It's also delightfully self-reinforcing—the more I read, the more I want to read.

5. Remember that holidays offer an excellent time to catch up.

Truth be told, I almost never read a book a week. But when I'm on holiday I frequently read five (or more) books a week, which is what allows me to put reading aside when I'm buried in work or too busy with family responsibilities to get enough time for books. I also pay extra attention to the books I take with me on holiday, ensuring I have a good selection of titles that I'm likely to love.

Reading is the best hobby there is. It's inexpensive (particularly if you make good use of your local library), it reduces stress, it's fun and it improves our analytical thinking. Best of all, it helps make us better writers.

If you want to be a writer, you need to be a reader first.

This article originally appeared on the Publication Coach blog.

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Don’t miss these end-of-year awards deadlines

Are you an ambitious communicator spending your holiday break looking for opportunities to get ahead? You’re in luck. Ragan and PR Daily Awards are offering a special extension period through the rest of the year. There are four currently active programs spanning internal and external communications.

Want a head start on your submission? Check out our five-step guide for creating a well-rounded awards submission.

Learn more about the last programs of 2017 below, and be sure to enter before the end of the year to prove your expertise.

Share the work you’ve done to advocate for employees, tell your brand’s story, communicate on behalf of executives and more. We’re looking for great videos, publications and campaigns.

We’re looking for the best visual components of your campaigns and projects. Infographics, safety videos, social media designs, 360 videos and more will be accepted.

Whether you’re responsible for publishing materials on behalf of your clients, planning major events or overseeing entire campaigns, we want to see what you accomplished this year. Share your best industry-specific work, press events, blogs and more.

Your campaigns, projects or videos were great, but we think you deserve some recognition as an industry expert. The 2017 Ace Awards are all about honoring communicators themselves. Nominate yourself, your team or your entire agency across a variety of disciplines.

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7 fantastic resources for free images

High-quality photos are crucial to successful content marketing and social media strategies.

Research shows that content with images get 94 percent more views and that if a relevant image is paired with the same information, people retain 65 percent of the information three days later.

Unfortunately, organizations run lots of bad stock images with their content. Fortunately, more and more websites offer striking stock images that can make your content pop.

These free image websites use creative commons zero (CC0) license, which indicates ownership rights have been waived, so no attribution is needed.

Check out these websites for free, high-quality stock photos:

1. Unsplash


Unsplash adds 10 photos every 10 days via an email subscription or through its website.

You can browse the website by scrolling down the home page, browse by new [photos], searching by collection or keywords or search by photographer name. You can switch to the grid format as well. Visit its photo license page for the terms and conditions.

2. StockSnap


StockSnap images can be sorted by date, which images are trending, or the number of views or downloads. It has a big search area on the home page where you can search based on keywords or by popular searches. You can also browse by recently added photos. Visit its photo license page for the terms and conditions.
[RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.]

3. Pixabay

Pixabay has more than 940,000 photos, vectors and art illustrations. You can browse by Editor’s Choice, photographers, videos, photos and cameras that took the photos.

It has a robust or advanced search button that helps you find the right photo based on certain criteria such as orientation (horizontal or vertical), color and size. Visit its photo license page for the terms and conditions.

4. Pexels


Pexels has a big search button on its home page that shows you popular searches. At the bottom of the home page, it offers a “while you were away” section that highlights popular photos. You can also browse by popular photos, popular searches and photographer leaderboard (users with the most downloads of photos uploaded in the last 30 days).

Pexels curates photos from Gratisography and Unsplash to simplify the search process. Visit its photo license page for the terms and conditions.

5. Gratisography


You can search by categories such as animals, nature, and objects—or you can do a “magic auto search” to find a photo. Photos are added every week. Visit its photo license page for the terms and conditions.

6. Negative Space

Every week Negative Space adds images that are sortable by categories such as business, people and nature. The website also has a section for popular collections.

If you follow it on social media, you will get updates on new images. Visit its photo license page for the terms and conditions.

7. Kaboompics

This website is sorted by galleries. If you click on the image, you will get the name of the image, along with a button for related images or how you can quickly download the image. It is also sorted by featured images and photoshoots.

You can subscribe to its email to stay up to date with its blog and latest additions. Visit its photo license page for the terms and conditions.

What other websites would you suggest?

Matthew Royse is a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

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Introverts: You too can flourish in PR

Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” introverts have become downright popular.

People who used to be stereotyped as quintessential shy, socially awkward personality types have now become a force to be reckoned with, albeit in their quieter, less outgoing style.

Thousands of articles have been written over the past few years extolling the traits and benefits of introversion, explaining how the more solitary and reflective types among us (myself included) can thrive in business and leadership, in school settings, as parents and even in dating. (If you’re curious, BuzzFeed has more than a dozen quizzes available to test just how introverted you might be.)

Who are the introverts? Cain defines them as people having a preference for “a quiet, more minimally stimulating environment.” They typically listen more often than they speak and are generally less tolerant of risk. Small talk can be a nightmare for many introverts because it lacks depth or any real connection. Introverts value having a smaller number of close relationships over many casual ones. Finally, they want their work to be meaningful.

So, in a field such as public relations—one that, by definition, relates to the public—is there room for the introverted personality type?

It’s easier to imagine a classic extrovert—with a naturally outgoing and social personality—in a PR role. They are the folks who typically have no issues working a crowded room or trade show booth, making cold calls to strangers and easily building rapport on behalf of their clients. Make no mistake—extroverts are a crucial part of a PR team. However, I would argue there are few career choices better suited to an introvert than public relations.

See how these common introvert traits can be applied to PR:

• Listening and thinking before you speak. Journalists work under tight deadlines and need answers and information quickly. That’s the nature of our business. But all too often people prioritize reacting quickly, or loudly, or first, rather than reacting thoughtfully. Speaking and working too fast is how careless mistakes are made, and in PR those mistakes can end up on the evening news. Consider that in the vast, vast majority of situations, one should always take time to pause and think critically.

• Embracing the calm. This is key in crisis situations or when patience is running thin. The last thing a stressful situation needs is a sense of panic and anxiety. Because many introverts are more subdued and less reactive, they can bring a sense of calm to a crisis.

Many years ago during a performance review a manager described me as “the office hostage negotiator” because I was able to defuse tense or challenging situations and keep my teams focused on their immediate priorities rather than panicking and letting a crisis situation spin out of control. It’s only recently I realized that this accolade was due largely to my being an introvert.

• Choosing quality over quantity. One of the worst practices in PR is the “spray and pray” mentality toward media outreach. This is when an organization blasts out a press release or email pitch to the widest variety of media possible, hoping that someone, anyone, will bite and cover its news. I suppose the logic here is that the more people your message reaches, the better—but are those people actually reading your news? Do they care at all?

Introverts tend to prefer having close relationships with a few people rather than dozens and dozens of casual connections. I would argue that having close, long-term relationships with your clients, your news sources and your influencers is vastly more effective than casually “pinging” thousands of contacts every week.

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• Being prepared. For introverts, preparation is everything. It ensures we’re able to speak thoughtfully and offer something meaningful to the dialogue.

In PR, preparation is also crucial—it’s the main differentiator that ensures a client nails an important interview or speech, and that your account teams are well informed about activities, budgets and priorities. I personally find speaking off the cuff to be tremendously stressful because it means I often don’t have time to adequately research what I’m saying, prepare my key points and think carefully about my argument.

Explore potential issues and questions in advance to ensure you have the right materials and resources for the task at hand. The more prepared you and your client are, the stronger the end result will be.

Being an introvert doesn’t mean you’re shy. Or socially awkward. Or an asocial hermit. But it does mean that you value time alone to regroup and re-energize. It also means that you more often listen before speaking, particularly in a large or unfamiliar setting. This thoughtful, arguably more personal approach will serve introverts well in an industry like public relations—and make them a valuable part of any PR team.

Are you an introvert working in PR? What do you like most (and least!) about it? What are your biggest challenges?

Beth Mayer is a technology PR and strategic communications pro at Communiqué PR. A version of this story originally appeared on the agency’s blog.

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