Wednesday, November 30, 2016

What would happen if a block of matter with a diameter of 1 meter, but with the density of a neutron star, impacted Earth with the average speed of a meteor?

Well, a few things would happen, and the speed of the object is not terribly important.

Neutron stars have a density of about 10^18 kg/m^3, so our roughly 1 cubic metre object would have a mass of 10^18kg.  (The earth is about 6E24kg, so about six million times heavier).

Meteorites travel at all sorts of speeds, but let's go with 50,000 m/s.

So the kinetic energy involved is roughly 10^27 J, by E=0.5mv^2.  That is about 5,000 times more energy than the Chicxulub event, and is equivalent to ten billion of the largest atomic bomb ever exploded.

That's the end of the world, then.

But it gets worse.  (If it could get worse - or maybe better, because it is a bit more interesting).  Why?  Because neutron stars are strange things.

If this metre-sized lump of neutron star just appeared at the edge of our atmosphere, the kinetic energy is the least of our concerns.  Matter that dense is essentially just a bunch of neutrons rubbing shoulders, without the usual separation full of electrons, nothingness and quantum oddity.  The gravitational forces inside a neutron star causes this density, but also prevents the neutrons from doing what comes naturally to neutrons - i.e. decaying.

Free from the gravitational forces, the neutrons immediately expand to a gigantic sphere, and will decay.  The difference in mass between the neutrons and the resulting decay products (proton, electron, neutrino) will be released as energy.  That ends up being around 1/1000th of the mass.

We can work out how much energy that is using E=mc^2, so 1/1000th of our 10^18kg gives:

E=(10^15 x 3x10^8 x 3x10^8) = 10^32J

Oh dear, that is 100,000 times the kinetic energy of this world-killing object.  We now have enough energy to melt much of our planet, remove the atmosphere and the seas, and if the moon is in the wrong place, blow it up like a watermelon hit with a hammer.


Read other answers by Mike Richmond on Quora: Read more answers on Quora.

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What might happen now that President-elect Donald Trump has won the election? What will be the impact?

About a year ago I stated that either he will rescue and rebuild the US like he did in New York City or he will turn the US into Atlantic City.

People in New York and California did not see that half of America was living in places like Ohio or Detroit or Atlantic city and felt they had nothing to loose.

The first statement out of Trump at the first debate was that all the political candidates and all the journalists in the room were puppets, manipulated by billionaires like he. This was a declaration of war. It also coincided exactly with my beliefs for the last 20 years.

Talk about poor losers. Clinton did not show up to concede or even thank her supporters. Even Podesta did not do this. CNN is still blaming the election on White racists.

Contrary to predictions the stock market is up, college educated people voted for Trump and the polls were off by as much as 10% (Ohio).

It is obvious that Trump starts with an extreme negotiating position. Mexico will not pay for a wall but they will not be able to steal factories from the US and export the products duty free. Neither China, nor Russia nor Iran is going to threaten the US Navy.

If the DNC and the media had treated Bernie Sanders honestly, we would now have President Sanders. If the banks, the DNC, RNC, and CNN treated working class people with respect there would have been no primal shout against the Establishment.

If after Brexit and Trump the elites still cannot see the populist tidal wave circling the earth, they are not fit.



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Make your organization a writing powerhouse

If you’re a writer, you’ve probably heard of the mythical places where influential writers gather: the Hemingway bars of Paris, the London gin joint where C.S. Lewis and Tolkien met or the murals above Barnes & Noble cafes.

Your workplace could be the next hotbed of writerly talent.

Our newest workshop, Advanced Writing & Editing for the Influential Communicator, is looking for a corporate meeting space for its next venue. An adaptation of one of our most popular workshops, the Advanced Writing and Editing for the Influential Communicator workshop combines instruction in advanced storytelling and writing techniques with winning brand journalism practices.

What you get:

  • A writing workshop at your doorstep.
  • Free training for your team.
  • Exposure to top corporate writers and their best practices.

What you give:

  • 1 ½ days of access to your corporate meeting space (capacity: at least 35 people).

Email Danielle Barrera to learn more about hosting this prestigious workshop for writers.

To host a different event, including content marketing, podcasting, media relations and more, see our hosting site.

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OpenDoor Raises $210 Million

$210 million for OpenDoor.opendoor

Wow.

From Forbes:

Opendoor is betting that there are hundreds of thousands of Americans who value the certainty of a sale over getting the highest price.

I’ve long thought that to be true (see my comment), and it’s one reason I believe something really big is going to happen with pocket / pre-market listings.

What do you think they’re going to do with their newfound war chest of capital?

The post OpenDoor Raises $210 Million appeared first on GeekEstate Blog.



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How do I politely reprimand someone else's child?

If I hadn’t been subject to an extreme instance of this, I would answer, “It’s not your job to reprimand someone else’s child. If you feel strongly about the incident, you could speak discreetly to one of the child’s parents about the incident, although it sounds like the parents in this case might not be so receptive.”

However

I was once compelled to take a very direct approach when reprimanding someone else’s child. We were having a party at our house with a bunch of parents and their children in the family room/playroom downstairs. One child crawled up the stairs to the formal living room, taking a toy wooden snake with her.

In one corner of the living room we had an incredible 19th Century French cabinet with amazing inlaid wood. It was not only extremely valuable, but was something we happened to like very much.

I heard a loud rapping noise coming from the living room, and when I entered I saw the child beating the living crap out of the front of the cabinet with the wooden snake. The child’s mom looked on and gently suggested the child put the snake down.

Choosing a more direct approach, I yelled at the child, “Cut that out! What in god’s name is wrong with you? That’s a $5000 cabinet! Are you crazy?”

The child stopped beating the cabinet immediately, and the mom, who seemed fine with just watching while the cabinet was destroyed, finally hustled over to the child to save it from the mean man.



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Hypothetical Scenario: What would you do if you were a student trapped inside a school with a shooter?

My Holocaust teacher likes to discuss this with us.

He always tells us: if a shooter comes to our school, you better hope you're in his class, because his AP textbooks were deemed best defense against a gun.

Read: last summer, the new, crazy SRO shot a bunch of textbooks, and this one didn't have a bullet pass through it.

But no matter what class you're in, grab the biggest textbook you can find. Don't huddle in the corner or under desks—then the shooter comes in and massacres this huddle.

Wait by the door. As soon as it opens, tackle the shooter. Most people can hold textbooks (they make very good bludgeons as well as shields) and maybe give the football players desks.

Just pile 30 odd teenagers on top of the shooter. Kick the gun far away—maybe throw it out a window. Most students won't be able to bring themselves to shoot, and so best case would be to get it as far away from the shooter as possible.

Have the football players knock him out, maybe.

And somewhere in there, someone called the cops.

Strategy courtesy of the most eccentric teacher I've ever had.

My own addition: set up a phone somewhere to film what happens. Don't have someone hold it—that makes them a target. But get a recording. Recordings are great for any legal matters—another piece of wisdom from my Holocaust teacher.



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What is the one thing you don’t regret buying?

Do you think that your dog would ever bite you?

Did President Obama make mistakes in not being bipartisan enough during his first term? What could he have done differently to reach across the aisle?

He did everything he reasonably could to reach across the aisle. He campaigned on it; he tried to put it into action his first week in the White House. And when White House staffers met with Republican Congressional staff and said, “OK, let’s see what we can hammer out together,” they were told, “You don’t understand. We will never support anything you want to do.”

His failure was in persisting to try to work with them after it was clearly hopeless to everyone else. It was a waste of time. He should have ramrodded everything through Congress that he possibly could in those first two years.



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Does Trump own a dog?

30 jobs in the PR and marketing world

Many of today’s PR executives are tasked with making their work environments “more engaged.”

Although refreshing a stale workplace is easier said than done, there are a few ways to take your office culture from average to exceptional, data from YouEarnedIt suggest.

Here’s insight, from its Top Ten Most Recognized Employees list:

Employee engagement comes in countless forms, but when designed for employees, has intentional and trickle-down impacts on organizational operations success. Happy employees are high-performing powerhouses.

Want to keep your employees are happy and engaged? Consider advice from three employees—all of whom were featured on YouEarnedIt’s list:

Encourage openness and collaboration

Data suggest more than 35 percent of employees cited strong connections with colleagues as the key to creating a happy workplace.

Car2Go’s Emily Concannon enjoys working with “a brilliant group of people that all have unique strengths.”

She adds:

Our leadership team is always looking for ways to improve the overall experience for everyone, [so] we know that we can always give our feedback, whether it is good, bad or ugly.

Set a more casual tone

Merkle Inc.’s Veronica Moul says she trades heels for Birkenstocks in her advertising agency’s casual office environment.

“[A] relaxed dress code makes a huge difference when being in an office for eight-plus hours a day,” she adds.

Listen to your staff

Want to motivate your employees? Equinix client services manager Jason Alcantara says to start from the top with your communication and empower your employees to drive change.

EXECUTIVE COMMUNICATORS: Join us at Facebook HQ for the Facebook Leadership Communications Summit!

Struggling to get your staff excited about coming to work? Offer guidance, and be accessible.

Roughly 40 percent of employees said their managers’ willingness to help others is what makes them great employers.

Looking to work for an organization with an engaged work environment? Zappos is seeking a SEO manager. Applicants for this Las Vegas-based position should be able to drive commercial success and increase consumer satisfaction. Data analysis skills are a must.

Not the job for you? See what else we have in this week’s professional pickings:

Digital advertising specialist— First Scribe (Minnesota)

Social media care specialist— T-Mobile (Hawaii)

Marketing and event coordinator— Microsoft (Washington)

Digital content editor— British Cardiovascular Society (United Kingdom)

Brand activation coordinator—Chicago Cubs (Illinois)

Social media specialist— ANB Bank (Colorado)

User acquisition specialist—Square (California)

Social media manager— Smithsonian Enterprises (Washington, D.C.)

Digital content specialist— Bealls (Florida)

Digital marketing manager— Scholarships.com (Illinois)

General assignment reporter— Pilot Media (Virginia)

Social media specialist— Shirley Group (Texas)

Marketing manager—Capital One (New York)

Publications officer—University of London (United Kingdom)

Engagement coordinator— Indiana University (Indiana)

Public relations internship— ICF (Illinois)

Marketing content specialist— Defenders of Wildlife (Washington, D.C.)

SEO coordinator— Global Aquaculture Alliance (New Hampshire)

Social media specialist— Orbitz (Illinois)

Digital marketing coordinator— Simon and Schuster (New York)

Content strategist— PayPal (California)

Copywriter—University of Arizona (Arizona)

Web content specialist— Nova Southeastern University (Florida)

Digital content editor— Natl. Apartment Assoc. (Virginia)

Marketing specialist— Tripp Life (Illinois)

PR account executive—Rubenstein Public Relations (New York)

Marketing specialist— Bottle Rocket (Texas)

Project editor—Bloomsbury (United Kingdom)

Communications specialist— Iowa Association of School Boards (Iowa)

Public affairs broadcast specialist— Natl. Guard (Kansas)

If you have a position you would like to see highlighted in PR Daily’s weekly jobs listing, please email me at clarel@ragan.com.

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What's a cool thing you ‘invented’ as a kid, only to find it had already been invented?

McDonald’s introduces automated kiosks, fresh meat

McDonald’s is stepping up its efforts to compete with fast-casual eateries such as Shake Shack and Five Guys.

How? By including fresh beef in more of its menu items and restaurants.

The fast-food company started the trend in the Dallas area in May. More than 50 locations now serve fresh beef there. McDonald’s recently announced that 75 of its restaurants in the Tulsa, Oklahoma area would also start serving it.

McDonald’s frequently tests new menu items and to be competitive, it has upgraded some of its ingredients. In an effort to provide healthier options, it has stopped using high fructose corn syrup in its buns and uses butter in lieu of margarine.

RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.

Earlier this year in an earnings conference call, McDonald’s CEO Steve Easterbrook said that the company has to be careful when rolling out fresh beef because of the possibility of “cross contamination.” Things could become costly for the company if kitchen upgrades are needed.

However, what the company spends in updating some of its kitchens, it might save in eliminating counter jobs.

The company is rolling out more automated ordering kiosks, which would eliminate the need for counter staff.

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3 Content Marketing Hacks Driven by Listening

3contentmarketinghacks

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver the impactful results.

Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place, here are three things that you should track and analyze to improve content performance.

  1. Interest categories: What does your target audience discuss and share?

When you listen to what people discuss you can determine how your brand should engage with your core audience. Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. Creating content that aligns with one, or all three, of those examples could glean benefits in engagement and brand awareness.

It is easier to have your organization engage in an existing conversation or to position your brand within an established niche than to build it from scratch. Monitor your target audience, listen for what content is shared most broadly and create content that aligns with your audience’s interests.

listen paper cta pillar 2

  1. Conversation peaks and valleys: When is your audience most likely to be engaged in valuable conversations?

What if you could publish a piece of content at a time when you knew it would be most likely to be by the most people? By listening to conversation trends you can identify when your target audience shares the greatest number of posts within a specific topic.

Knowing when to launch a product or marketing campaign can improve lead conversion and social virality.

  1. Message engagement: What messages or content are actually shared and receive engagement?

Sometimes an email or tweet isn’t what your audience needs to see from you, maybe they need to read your comments in an official press release, or watch your CEO in a video. The format of your content is almost as important as the content itself, and it can be integral to a message’s success.

Learn more tips and learn how listening can drive business direction, prevent crises and improve your communications, read our new white paper Listening: Turn real-time media channel insights into communications action plans

James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action. This builds off of five years as an award-winning public relations professional and journalist working out of Canada. Every great story has data behind it; when you find a way to share both, that’s where brands win!



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How to evolve your word-of-mouth marketing strategy

Once upon a time, it was fine for brand managers of large, multi-location organizations to deliver great products and services, then cross their fingers and hope for customer referrals.

It wasn’t a bad strategy. Those trusted, yet anecdotal, personal recommendations were a major way to generate new business.

That was then; this is now.

In this age of star ratings, review sites and social media, traditional word of mouth is a dying strategy for attracting customers.

This isn’t to suggest that traditional referrals are no longer valuable, but if you still heavily rely on them, you’re vulnerable to competitors with stellar online reviews that drive major purchasing decisions.

Consider this:

· An overwhelming 90 percent of buyers say online reviews influence their purchasing decisions. (Dimensional Research)

· More than 80 percent of internet users search online for health information, and one-fifth of their searches are about specific providers. (Pew Research)

· According to a survey by Local Consumer Review, nearly 90 percent of consumers trust online reviews as much as word of mouth.

Thanks to their exposure to this digital democracy, brand managers for location-based organizations face a marketing predicament which will force them to engage—or expire.

JUST ANNOUNCED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.

Consumers drive brand conversations

The proliferation of online reviews has created a unique challenge for marketers. Here’s what marketers are dealing with today:

1. Every customer has a megaphone. All of us—whether we go to a physical store or shop online—have the opportunity to virtually rate every transaction with every seller.

Collectively, those client or customer reviews can boost or bust a single business location—or even an entire brick-and-mortar chain.

2. You can’t rely on satisfied customers to proactively share their experiences. According to a Dimensional Research survey of customers, 35 percent of those who had a bad business interaction were likely to share it through an online review, but only 23 percent of those with good experiences were likely to post.

As a result, online reviews can often paint a distorted, unflattering picture of an organization that doesn’t reflect actual levels of customer satisfaction.

3. There are too many sites to monitor by yourself. There are multiple mainstream review sites—Google, Yahoo, Facebook, CitySearch, InsiderPages, Angie’s List and more—as well as industry-specific sites such as Edmunds, HealthGrades and RateMDs. Even with a goal of constant monitoring and rapid response, it’s tough to show customers that you care with this deluge of opinion and comment.

Fortunately, these problems have a solution.

Embracing the “new normal”

In order to get ahead of any negative customer sentiment or boost your positive online presence, you must actively manage your online reputation. How do you do that?

1. Start by asking. Simply (but systematically) ask all customers to write honestly about their experiences with each of your organization’s locations, and give them two or three links to the review sites that matter to you.

If you make this a consistent practice, the volume of positive reviews can rise to match the actual satisfaction level of your customers—and your star ratings will shoot higher, too.

2. Take feedback seriously. Constructive criticism is important information that can help improve operations—whether through making a process more efficient or by coaching a person to be friendlier.

It’s also a signal that someone from your team should engage each complaining customer in a conversation. Listen to that person’s story without interruption, then empathize, apologize and swiftly resolve the issue.

3. Use technology. A good, cloud-based online reputation management platform reduces the difficulty and expense of collecting, monitoring and tracking customer reviews on multiple online review sites across hundreds—or thousands—of geographically dispersed locations.

Among other benefits, the right ORM solution can show your chief marketing office and other executives your organization’s customer satisfaction levels across all locations.

It can also show what’s being said about each individual location and each location’s performance as compared to the others—or against competitors—and enables your marketing team to contact customers via email to solicit additional feedback.

For example, one surgical hospital used ORM software to request patient reviews of itself and each of its surgeons. Within 10 months, it quadrupled the number of its reviews from 49 to 225. It also increased the number of positive reviews from 75 percent to 91 percent, resulting in an average star rating of 4.2 for all surgeons and 4.7 for the hospital.

In the process, it identified and resolved multiple issues related to hospital processes and individual doctors, leading to better patient care.

Don’t mourn the demise of traditional word of mouth. Brand managers who use online reviews have far more viable tools for enhancing their organizations’ reputations, improving customer service and driving operating results.

Mark Lange is the chief marketing officer of Reputation.com. Previously, Lange ran product marketing for PeopleSoft and led a $1.2 billion line of business for SAP. Contact him at mlange@reputation.com.

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Kellogg pulls ads from Breitbart News, citing company values

Readers of Breitbart News will no longer see adds for Frosted Flakes, Rice Krispies or Pop-Tarts.

On Tuesday, Kellogg Co. announced that it was pulling its ads from the site, effectively distancing itself from Breitbart News Network’s controversial articles.

The website, founded by conservative commentator Andrew Breitbart, has been linked to the alt-right movement and has been accused of spreading hate speech.

Several activists have started targeting companies whose products are advertised on Breitbart News. The site’s former leader, Stephen Bannon, will serve as president-elect Donald Trump’s senior policy adviser.

Kellogg’s vice president of global communications, Kris Charles, said in a statement that Breitbart News’ content is not “aligned with [the company’s] values”:

We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company. This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.

Kellogg joins Warby Parker, Novo Nordisk and the San Diego Zoo in pulling advertising from Breitbart News. At least one digital ad service, AppNexus, said it will not allow Breitbart to use its tool because the site’s rhetoric violates its rules about hate speech.

Free download: 10 ways to enliven senior executives' communications

Salon reported:

While the hard-right news and commentary site isn’t peddling porn, gambling or other types of content that would make typical advertising buyers cringe, it is one of the most widely read publishers of misogynist, anti-Semitic, anti-LGBT, fat-shaming and other hateful content.

Despite a retreat by some companies who have moved to get their brands off of the website, others, including German automaker BMW, Chipotle Mexican Grill, Dell computers and Chase bank continue to help bring revenue to the site as of Tuesday. Part of the problem is that many companies aren’t policing where their automatically delivered ads are appearing.

Other brand managers willingly run risk of backlash in order to reach Breitbart News’ 19.2 million monthly visitors.

Bloomberg reported:

Not all brands are shying away from advertising on Breitbart, though. After a screenshot showed a Nissan ad on the website, the automaker said in a statement that it “places ads in a variety of sites in order to reach as many consumers as possible.”

“The placement of Nissan advertising is not intended to be a political commentary and there are no plans to change the advertising mix at this time,” the company said.

Brand managers face an increasingly hard position between protesting customers and sites such as Breitbart that boast large readerships but offer controversial content.

However, the advertising exodus doesn’t seem to concern Breitbarts team.

Bloomberg reported that the company’s chief executive, Larry Solov, said in an e-mailed statement to Bloomberg earlier this month that Breitbart “has always and continues to condemn racism and bigotry in any form.”

Fortune reported:

Fortune could not immediately reach a Breitbart representative, but the site slammed Kellogg for the move, telling the Associated Press in a statement that Kellogg’s move was “to its own detriment” given the size of its readership.

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Should any political parties ever be banned?

Just as it is legitimate to punish individuals who explicitly advocate the use of violence against groups or the government itself, I think it is reasonable to ban political parties or other membership associations that do.

If you want to replace the US Constitution by the non-violent means provided within the  Constitution (and it does permit its own replacement), that's fine. But not with violence.



Read other answers by Ernest W. Adams on Quora: Read more answers on Quora.

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Join communications execs, VPs and directors at Facebook HQ

Are you a PR or internal communications executive, VP or director?

If so, you know the days of Facebook being the job of a 20-something social media manager are gone. Today, execs reach internal and external audiences instantly with live-streaming broadcasts.

You could belong to the newest wave of executives who communicate using powerful tools such as Facebook Live.

It’s new; it’s instant; and most important, it’s authentic.

Learn how to use Facebook Live to spread your corporate message at The Facebook Executive Communications and Leadership Summit, February 23–24 at Facebook’s headquarters in Menlo Park, California.

You’ll join other directors, VP’s and executives from your field at this high-level meeting of the best communications minds.

Register now and learn to properly – and fearlessly – take command of this soon-to-be mainstream executive communications tool.

Learn more and register.

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What do you think about banning babies on airplanes?

Apparently the reason would be because some people find them annoying?

How about fair play: the objecting passenger and the baby each get a 50% chance to stay on the flight; the other gets bumped.

If you think that’s unfair to the objecting passenger: isn’t it equally unfair to the baby and its family?

My goodness, the ability to get from point A to point B by flying in the air is a miracle. It’s a wonder that our ancestors would have marveled at.

The inconvenience of the normal sounds of a baby seems a trivial price indeed for this extraordinary ability.



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Anticipate a crisis with better client communication

Anticipating problems is paramount to successful PR in 2016.

Some say social media and its continuous news cycle fuel many PR crises. Experienced PR pros should use the current news cycle as part of their strategy for anticipating and heading off problems.

The New York Times' article How the Internet is Loosening our Grip on the Truth discusses a familiar challenge for many PR pros: In a crisis, how do I cut through the noise and verify fact from fiction?

A recent influx of “fake news” is challenging how many view the state of journalism. An implicit set of journalistic standards has been abused. Too often, facts become falsehoods that are embraced through internet memes and various social media platforms.

It’s a self-perpetuating, subjective process that has become the norm. Objective criteria for validating a source or set of facts are being thrown by the wayside in exchange for spin and inaccurate information.

How can PR help?

In an era when everything is documented, it’s important for PR pros to embrace fact-finding, reporting and expectation management from the start of a media relations or client relationship. Agency execs must strive to eliminate falsehoods.

The New York Times says the challenge of weeding out fake news should become a daily task. Why? People want factual and pertinent information, and it’s our responsibility to deliver that.

COMMUNICATIONS DIRECTORS AND VPS: Join us at Facebook HQ for the Facebook Leadership Communications Summit!

When starting a PR/client relationship, you must establish operational ground rules and mutual goals. The tenet of under-promising and over-delivering won’t go out of style.

Aly Saxe via PR Daily says some agencies mismanage clients by appeasing their outbursts. A desire to look and act busy does not equate to accomplishment. To succeed—and manage your clients successfully—you must set realistic expectations and goals.

PR pros must tell the truth. Healthy campaigns require fact-based research, attainable projections and setting realistic monthly benchmarks. Understanding the communication between clients and agencies can help head off problems.

Courtney Lukitsch is the founder of Gotham PR in New York and London.

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Was 2016 your year? Enter the Ace Awards

 

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Now that Hillary Clinton has been exonerated, will Donald Trump still encourage his supporters to chant, “Lock Her Up!"?

A leopard doesn't change his spots.

Have you heard the newest charge against Hillary from the right?

NYPD ANNOUNCES They Are PREPARING TO ARREST HILLARY CLINTON on PEDOPHILIA & TREASON CHARGES!! THE PATRIOTS HAVE WON!!(Viral liberty)

I learned this from a lady who loves coming to my Facebook page and calling me a liar anytime I say anything negative about the Donald.

Anything Trump may have done pales to Clinton the pedophile.

I went to the site to read articles about Clinton.

Folks on the right live in a different world than I do.

Donald Trump will continue to feed his followers with words they want to hear. He will continue urging her to be locked up

Unless our side gets out the vote tomorrow, Donald Trump may be our next President. Millions of Americans want him to be.



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What is the best advice your mother ever gave you?

When I was a young bride (30 years ago), I left my husband about once a week and went home to my parents. My mom gave me tea, listened to my concerns and then after about an hour would put my tea cup in the dishwasher and send me home.  For all my talk anout my husband not knowing how to sort laundry or put away dishes, my mom knew that I was just frightened about my new life.  She never said much, other than 'it's time for you to go home'.  My poor husband was home, mowing the lawn or performing some other glorious task, not realizing that for the last 45 minutes I had been ready to move back to my parents' home. 

My folks were married for 66 years. My mom knew that once you got past the first few, it got much easier.  She just kept sending me back home so that I could learn this for myself 



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5 workplace takeaways from 'The Crown'

When I was little, I loved to play dress-up. One of my favorite activities was to put on a movie, dress up as the heroine and act out the story as the movie played.

It has been 20+ years since I last dressed up as Mary Poppins and tried to fly by jumping off the staircase with an umbrella, but the memory came rushing back to me after recently watching "The Crown" on Netflix.

"The Crown" is about Queen Elizabeth II's early days as monarch, and her journey from shy, timid newlywed to strong, confident queen. The series provides poignant lessons about projecting confidence, demonstrating authority and establishing yourself in the workplace.

Whether you're just beginning your career or are a seasoned pro in need of a pep talk, here are some lessons from the series on how to be more confident at work. Get ready to feel empowered, motivated and inspired to don a crown.

1. Ask yourself, "Why not me?"

Do you ever feel like you're one day away from being found out? That if you ask one silly question or make one simple mistake you'll lose all credibility?

If so, I have news for you: Most people feel this way.

In episode 8 of "The Crown," Elizabeth and her husband, Prince Philip, are deciding whether to make a particular stop on a royal tour. Philip and her advisors don't want the couple to make the stop for safety reasons, but Elizabeth insists.

"I am aware that I am surrounded by people who feel they could do the job better," the monarch says. "Strong people with powerful characters, more natural leaders, perhaps better suited to leading from the front, making a mark. But for better or worse, the crown has landed on my head. And I say we go."

Rather than give in to others' (and her own) doubts, she embraces her position and takes charge.

You've worked hard to be where you are, and you deserve to be there. Ask yourself, "Why can't I be the one to solve this problem?" or "Why wouldn't someone come to me to discuss this issue?" When you frame situations in this way, you'll probably find that you are the only person holding you back.

RELATED: Join us at Facebook's headquarters for the Facebook Leadership Communications Summit.

2. Define your personal brand.

After Elizabeth learns of her father's death, one of the first orders of business she must address is what her regal name will be. She says, quite practically: "What's wrong with my name? Let's not overcomplicate matters unnecessarily. My name is Elizabeth." She doesn't think twice about her identity.

Do you have the same confidence in your personal brand? Identify what are you're good at, what you enjoy and what you want to be known for. Know who you are and what you stand for, and strive every day to live that brand.

3. Know what you value.

Many of the queen's most difficult decisions force her to choose between what Parliament wants and what her family and her own moral code encourage her to do.

When her sister, Princess Margaret, announces that she wants to marry a divorced man, Parliament and the Archbishop of Canterbury tell Elizabeth that, as queen, she cannot allow such a match. Elizabeth struggles between her love and loyalty for her sister, and what the role of queen demands. Much to the dismay of Princess Margaret, Elizabeth decides to act as monarch, not sister, and does not allow the match.

The decisions you make in the workplace probably do not pit you against your family, but some might still be difficult to make. Know what you value, and have opinions. When you know what you stand for, decision making becomes significantly easier.

4. Acknowledge what you don't know, and find a way to learn it.

You can't possibly know everything about your industry, and no one expects you to, but don't let that hold you back from learning as much as you can. As they say, knowledge is power.

In episode 7, Elizabeth reveals her insecurity around politicians, because she thinks they are much smarter than she. To enable herself to keep up with them, she hires a tutor.

"I spend so much time with politicians and statesmen. You know, I live in dread of being left alone with them," she says. "It'd be nice to think that one could, if not hold one's own, then at least not have to steer the conversation away to dogs and horses every time."

Acknowledge when you don't know something, and strive to become as knowledgeable as you can. Even if you can't participate in a conversation today, that doesn't mean you can't learn about it and have a cogent opinion tomorrow.

5. Don't trivialize your experience.

In episode 7, the queen discovers that Prime Minister Winston Churchill had suffered a minor stroke, which prevented him from meeting with U.S. President Dwight D. Eisenhower—and that he lied to her about it.

She's furious at Churchill for doing so, but she is too intimidated to tell him.

"I can't just summon the brightest, most formidable men in the country and give them a dressing down like children," she says to her tutor. "They're far more intelligent than I am. In any confrontation, they'd out-debate me, out-think me and out-maneuver me."

(Does this sounds like your own inner dialogue sometimes?)

Elizabeth's tutor tells her that she should stand up for herself. Thanks to her childhood education, she knows the Constitution better than Churchill or any other politician, and that is "the only education that matters," he says.

Elizabeth follows her tutor's advice and gives Churchill a good dressing down—which earns her significant respect.

Maybe you've only been in the workforce for a few years. Or perhaps you've been working for a decade, but you just took a job in a new industry. It doesn't matter how little experience you have—you bring a perspective that no one else has, and that counts for something.

What other advice do you have for becoming more confident at work, PR Daily readers?

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Tuesday, November 29, 2016

5 ways marketers can make a splash on Instagram

Instagram recently hit half a million advertisers.

Things haven't always been that rosy: When the company introduced its advertising capabilities, there was a lot of disgruntlement from users. Now, well into its foray into ads, Instagram is not only still alive, but blooming.

Related: How to Create a Killer Instagram Ad in Under 10 Minutes

However, even with that many advertisers, you’ve got to step up your game to be noticed.

Here are some tips on how to achieve that:

1. Use native-like visuals.

We’ve witnessed an evolution of the platform going from a simple photo-editing app with wacky pseudo-vintage filters for hipsters to one of the leading platforms for artists.

Instagram has become less about in-the-moment images and more about perfectly orchestrated flatlays.

Are you interested in advertising on Instagram? If you are, the first thing you absolutely must take is consider your visuals and how native they look to the platform. In a sense, your promoted content should “blend in” and look like an organic part of the native feed.

2. Focus on the first two lines of your copy.

Images are the most important element on Instagram, but don’t forget that great copywriting can make your ad that much more effective.

Keep in mind that Instagram shows only the first two lines of copy. Everything else is hidden under the “Read More” link.

So, you want to make sure you get your message across as quickly as possible—and that the core message is conveyed in those first two lines.

3. Entice your audience.

It is crucial that you know your audience. Not only does it help to target the right people on Instagram, it is also one of the determinants of the success of your ads.

When you know your audience members and correctly target them online, your costs per click will be extremely low. Plus, when you know whom you're talking to, you'll know what to say to them. What are their needs, struggles and interests? How can you entice them to click on your ad?

Finally, if you know something about the people you're talking to, you'll know what kind of imagery they like and what their Instagram feed looks like. Is its tone inspirational and pretty, or casual and silly?

4. Be aware of the context of your ad.

One thing marketers often overlook is the context in which their ads are being served. Context is essential because it makes your ads look organic and unforced in the feed. It’s also a key detail because the same ad can perform completely different in two different situations.

What if visitors are casually scrolling through their feeds in the grocery store lane on a Tuesday night? They probably will forget all about your fancy nightclub that has a free cover on Saturdays. What if they’re out on a Saturday night with some friends and the ad for your bar—which is 15 minutes away—comes up? They'll probably check it out.

Related: How to Run Effective Instagram Ads

5. Check out what advanced capabilities are possible.

To set the time frames when your ad will be shown and to precisely pinpoint your audience, you must employ Facebook Power Editor.

This tool has amazing tools and features, like targeting people based on the technology they use, determining whether they’re connected to Wi-Fi, recognizing the language they speak at home and more.

For example, if you’re advertising an app that’s available on only one of the two major platforms (Android and iOS), you want to target the right devices. You might also want to target people only when they’re connected to Wi-Fi, because your chances of a download will be much lower otherwise.

Overall, Instagram advertising is very exciting. It provides you with an opportunity to reach a huge young audience that actually pays attention to your messages.

Related: 5 Things You Need to Know About Instagram's New Ad Platform

Half a million advertisers sounds like a lot, but sponsored messages on other platforms are much more crowded at this point. So, take advantage of all the powerful tools available and sprinkle in creativity and understanding of your goals.

Lesya Liu is a social media strategist at The Social Media Current. A version of this article originally appeared on Entrepreneur. Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.

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What are your favorite photos of yourself?

This photo was given to me as a Christmas gift from my sister, Mary, and currently sits in a frame on my mantel. It was taken in the fall of 2006, and shows an auburn-haired me with two of my favorite nephews, Jett and Dash.

We had spent the day raking leaves in my parents' backyard. Well, I used a rake. The little toddlers (age four and two) helped out by picking up one or two leaves at a time and dropping them into the pile.

It took most of the day, but we made it fun, racing around in the wheelbarrow and making a game out of taking the leaves to the compost pile. My parents cut down that tree (39 years old, same age as I was) the following summer. No more raking. But no more magical afternoons like this.


The next picture isn't significant in any major way. I'm in my SF apartment (yes, a little cramped and messy) with my friend Kevin, circa 1999. We are most likely on our way to a gay nightclub, probably the Universe at 177 Townsend. I like this picture because I was young (age 32), wrinkle-free, and could get away with that ridiculously short and fake-red hair.



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Law Enforcement, Education, Real Estate — and Communities

I read Greg Fischer’s latest blog post here, and it ended with a video you should all watch. It’s Nate Bowling (2016 Washington Teacher of the Year) talking about law enforcement, education, real estate — the three most critical forces building/shaping communities.

Honestly, it’s long (40 minutes with Q&A) — but you really should watch, listen deeply, and think about what he’s saying.

A couple of my own thoughts…

Fact: there is a life lottery that exists in this world, and it’s as simple as where you’re born.

It’s not fair. You may not like it. But that’s the way the world is. If you don’t believe that statement, I’m sorry, but you simply don’t understand the reality of the world we live in.

Fact: a big downside of “community” is discrimination.

I previously alluded to that here. There are many, many positive aspects of community — all-inclusiveness doesn’t happen to be one of them. The more similarities between people, the more they have to talk about. The more they bond. The more activities they’ll do together. Sure, it’s a generalization and there are exceptions to the rule, but, by and large, people seek to spend time with people like them. That includes a desire to relocate/move to communities/neighborhoods which have a high concentration of people with shared characteristics. I have a hard time believing that fundamental human desire is going to change anytime soon.

Before you start thinking “why are you being such a downer?” (aka stop being so negative), know this: like Nate, I don’t think the segregation of communities is a good societal trend. Minimizing opportunity and income inequality is a major, major reason I am working on Horizon (see here). Where you are born — and live — shouldn’t dictate whether you live or die, nor the education, health care, and economic opportunity available to you. Making community more accessible to all is at the heart of the solution from my perspective. This is a topic I think about constantly. That said, I’m not naive about the world we live in. There are no easy answers. Changing behavior requires many, many people to be very intentional about their actions. Being intentional is not the easy path — hence, the reason most people don’t do it.

To wrap-up…

Communities are segregated. Access to education and health care is driven by where you live. Communities continue to get more, not less, segregated.

What is to be done? What can be done? Nate answered one of the final questions with the following quote:

How can you leverage the privilege and power you have for the better?

Discuss in the comments if you’d like…

The post Law Enforcement, Education, Real Estate — and Communities appeared first on GeekEstate Blog.



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8 ways to share your PR Daily Awards trophy

No one knows what the future holds. That means it could hold you, holding a PR Daily Awards trophy with your name on it.

You can share it on all your social channels in whichever way you choose.

Wouldn’t that be good for your brand?

31 categories including a grand prize mean you could potentially choose all eight ways to share your trophy:

1. In your office

2. With your team

3. On the roof of your building

4. With the winning video/ad/blog post

5. In an unexpected place (the office refrigerator)

6. On a boat

7. At a landmark next to your location

8. Underwater (you never know)

The world is your oyster—but first you have to win!

Save $50 by entering by the early-bird deadline of Nov. 2, or enter by the final deadline of Nov. 30. Each entry takes about one hour to complete.

Enter now!

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I was caught with a slip while writing an exam in college. They are going to impose a ban on me for 2 semesters if I am unable to defend myself on hearing of the case by teachers committee. How should I defend myself?

Assuming you cheated, be prepared to accept the consequences of being caught whether you aspire to be a more ethical person or not. In either case, since you've been caught, if you'd like to try avoid the consequences without further lies then I suggest this:

Admit wholeheartedly your mistake;
Explain why it is bad in a way that shows true understanding;
Explain that, despite the lapse in judgement, you'd like to continue;
 Offer an acceptably harsh penance for the transgression;
Hope they decide to show you leniency;
Follow through on the penance.

Even if they don't allow you to make up for it, what you learn about your character is invaluable.


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Hillary Clinton said she had allergies Friday, then said it was pneumonia; if she lies to people so constantly, how can anyone trust her on anything?

There’s nothing inconsistent with the statements. Secretary Clinton has long been open about having seasonal allergies (along with something like half of the adults in the United States, judging by how well drugs like Zyrtec, Claritin, and Allegra sell), and it’s entirely possible for untreated or inadequately treated allergies to lead to pneumonia, especially when combined with a rhinovirus or other mild cold.

And, to counter the inevitable nonsense argument that will be raised, if she said on Friday that her cough was due to allergies, that is not a lie even if she did know at that time that she had pneumonia. A cough due to pneumonia secondary to seasonal allergies is a cough caused by allergies. It’s not a lie to say something that is true.

This is a nonsense issue, being raised by people who want to make a nonissue into an issue simply because Clinton didn’t answer a question with the precise exacting detail that someone who is not going to vote for her no matter how she answers is demanding that she give.



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What are the best political or policy speeches given by non-presidents?

Ronald Reagan, “A Time for Choosing”, 1964 stump speech for Goldwater:

William Jennings Bryans, 1896 “Cross of Gold” speech:

Aleksandr Solzhenitsyn, 1978 Harvard Commencement Address:

Daniel Hannan, 2009 speech to European Parliament:

Shakespeare’s imagining of Marc Anthony’s funeral speech (44 B.C.), as delivered by Marlon Brando:



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Dictionary.com dubs Xenophobia as ‘Word of the Year’

A rise in nationalism and public discourse around immigration this year has prompted Dictionary.com to name xenophobia 2016’s Word of the Year.

The site defines xenophobia as, “fear or hatred of foreigners, people from different cultures, or strangers.”

The U.S. presidential election saw its winning candidate, President-elect Donald Trump, gain votes by championing a ban on Muslims entering the country. President Barack Obama called Trump’s positions an example of “nativism or xenophobia.”

According to Dictionary.com, Obama’s June 30 speech sparked the year’s largest surge in lookups of that word.

Many believe that the U.K. Brexit decision—when the majority of the country’s citizens voted to leave the European Union—was fueled largely by xenophobia as well.

The organization announced its choice in a tweet:

FREE DOWNLOAD: 10 punctuation essentials.

Here’s additional insight from Dictionary.com chief Liz McMillan:

Xenophobia and other words tied to global news and political rhetoric reflected the worldwide interest in the unfortunate rise of fear of otherness in 2016, making it the clear choice for Word of the Year. While we can never know the exact reasons why xenophobia trended in our lookups this year, this reflects a desire in our users to understand the significant discourse surrounding global events.

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What are the most creative and unexpected answers that kids give when asked, "What do you want to be when you grow up"?

One of my daughters was asked what she wanted to be at 3 years old. "I want to be a Librarian" she said firmly.

The only odd thing about this answer is that she kept to it every time she was asked, in all the years she was growing up. As she found out more about what they do and the difficulties faced by libraries in this changing technological age her answers as to "Why" would change but she was very clear that "A Librarian" is what she wanted to be. Her commitment was eerily unwavering from that early age.

She never once even considered a different career- and there are no Librarians in her family.

When it came time to apply for University she chose the course that was recommended by the Librarians' Association. The course was long and hard and sometimes she struggled with her frustration doing the intense assignments- but she got through it with Honours!

She was promptly offered a job at a local University and then a promotion at another prestigious University. Today she is a happy Librarian grappling with the surprisingly many diverse areas that job entails.

None of my other 4 children had a story like hers of being so sure of what they wanted to do at such an early age and sticking unwaveringly to it!

I think she was quite unusual!



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In a newsjacking fail, ESPN draws fire for Fidel Castro tribute

A trending topic can afford marketers a great opportunity for newsjacking. It also offers potential pitfalls if not handled properly.

Enter ESPN’s response to the death of former Cuban president Fidel Castro.

Forbes contributor Alex Reimer wrote:

Fidel Castro was a tyrant whose oppressive regime killed thousands of Cubans and forced millions more to leave the small island nation during a refugee crisis that’s lasted more than a half-century. But in ESPN’s tone-deaf remembrance piece, Castro’s atrocities are glossed over. Instead, the WorldWide Leader focuses its efforts on glorifying the dictator’s love of sport.

ESPN’s piece—titled, “Fidel Castro, 90, fused sports into Cuba’s national identity”—provides PR pros with an idea of what overreaching to jump on a trending topic looks like. The article reads, in part:

Soon after coming to power, Castro recognized the potential benefits of national excellence in athletics and Cuba eventually became one of the strongest sporting nations in the world -- despite a population only slightly greater than New York City's.

At the Olympics, Castro's athletes were at their best. Cuba won no gold medals at any Games from 1906 to 1968, but all of that changed beginning in 1972. In Munich, then in Montreal and then in Moscow -- Games the United States boycotted -- Cuba was an Olympic force. Heavyweight boxer Teofilo Stevenson won three consecutive gold medals and Alberto Juantorena became the first man to win both the 400- and 800-meter races.

Cuban sport was back in the international spotlight in 1991 as the nation hosted the Pan-Am Games, which, more than any athlete, Castro dominated. He seemed to be at every venue, cheering every heat and every Cuban athlete.

The following year, Cuba returned to the Olympic fold just in time to win the first Olympic baseball championship, defeating the U.S. and delighting Castro. Soon thereafter, many of its top players started defecting to the United States, where, instead of earning the equivalent of a thousand dollars a year, they could sign contracts worth millions of dollars.

Reimer wrote:

There’s no mention of the firing squads that killed political rivals or forced labor camps that housed gay people. Nearly the final third of the piece is spent documenting Castro’s unwavering support for athletics. In the accompanying video, narrator Jeremy Schaap says Castro “loved sports the way he loved his Cohibas” –– a Cuban cigar brand.

He wasn’t the only critic of the piece. Here are some of readers’ reactions, via Twitter:

Reimer reported that ESPN declined to comment.

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Aquarium-themed ice rink in Japan gets frozen out by consumers

Public outcry has led a Japanese amusement park to close its ice skating rink, which prominently featured around 5,000 dead, frozen fish.

The Space World park in Kitakyushu faced a sea of threats from protesters, who called its aquarium-themed rink “immoral,” “cruel” and “disrespectful of life.”

Reports say the park aimed to give visitors the “sense of sliding on the sea.”

The sprat and mackerel fish (among others) were reportedly positioned to spell out the word “hello” in one area of the rink. In another, they formed an arrow pointing the direction the skaters should follow.

Angry consumers took to the park’s Facebook page to express their displeasure. Eventually, park execs issued the following statement to the Japan Times:

We deeply apologize to people who felt uncomfortable about the Ice Aquarium event. As a result, we have stopped the event from today ... Misunderstandings spread on the internet that the fish were frozen while they were still alive, but that was not the case. We should have explained more.

WORKSHOP: Become your own media outlet and apply journalistic practices within your organization.

The fish, the company has explained, were already dead when they were purchased.

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How has international travel during your 20s impacted the rest of your life?

I've travelled to Singapore, Australia, Hong Kong, Canada, and Turkey. I've been studying in the United States for about 5 years.

The biggest thing that traveling does for you is that it broadens your outlook and removes bias like nothing else will do. I am reminded of a comic from Zen Pencils 73. MARK TWAIN: An educational journey:
Back when I was studying in India, homosexuality was not a topic that was discussed at all. It was very much on the fringe of things to talk about, and often only as the subject of a joke. My views on this drastically changed when I come to the US to study. There really is nothing like seeing something first-hand to change your views.

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Effectively measure PR efforts with 'funnel' approach

For years, the PR industry has struggled with how to effectively measure PR in a standardized manner.

Unlike advertising, where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

Because “you can’t manage what you can’t measure,” metrics are crucial to PR pros’ success. How can PR pros solve the industry’s problem and quantify efforts that have historically been difficult to measure?

RELATED: Learn to rise above the noise and succeed in PR measurement, PR branding, storytelling and social media. Attend PR Daily World in NYC!

Let’s begin with the right question: What are the metrics that matter to those who matter?

PR has the ability to “touch” many aspects of the customer journey, so we can’t look at measurement through a one-to-one, transactional lens. PR pros should not be forced to define success or failure based on one element only, such as media placement, impressions or site traffic.

Effective measurement of PR efforts must employ a series of metrics in place that accounts for all the places where PR pros can affect a customer’s journey.

PR is no longer just the top of the funnel contributor, so its performance metrics must adjust to reflect the influence PR has along every touch point, as shown below:

If we are clear about what matters to colleagues, executives and PR teams, we can organize a spectrum of PR metrics into three key areas where measurement is technologically attainable.

These key areas include:

1. Baseline metrics

2. Brand metrics

3. Business metrics

Metrics closer to the top of the funnel are more aligned with brand awareness. As one goes down the "metric funnel," you get closer and closer to metrics that impact your organization’s bottom line.

All these metrics have validity, but the numbers PR pros focus on should directly align with primary outcomes identified from onsets of every campaign.

So, how can PR pros start to integrate this funnel of metrics into their workflow?

To identify which metrics in the funnel might serve you best, explicitly answer these questions about your PR activities:

1. Content: What format should I choose based on the audience I’m trying to reach? (Text, image, video, a combo, etc.)

2. Channel: What conduit should I use to deliver my content to best reach my target audience? (Earned media, owned media, newswire, direct pitch, etc.)

3. Measurement: How am I defining success? (Story pick up, message pull-through, traffic back to site, etc.)

This simple exercise, when done diligently, can exponentially increase the probability of your PR efforts’ success and makes it clear which metrics in the funnel you should gather data against.

If your goal is to have as many people as possible encounter your news, you probably should focus on baseline metrics. If your work is aimed at generating leads or interest via your website, business metrics should be where you measure success.

Don’t feel that you have to choose only one metric from the funnel. Multiple metrics, reported together, can convey the full story of PR’s impact—but be clear about your primary and secondary PR outcomes before selecting metrics.

When these metrics work together, PR pros can be empowered to dig into signals that identify relationships worth cultivating, topics worth discussing, messages that resonate and how your organization’s public facing image is perceived.

Leta Soza is the director of PR engineering and operations for AirPR. A version of this article originally appeared on LinkedIn.

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