Here are just a few of the quandaries that might keep an astute health PR/communications pro up at night:
· How does a health communicator navigate career steps in the ultra-competitive job market?
· How do health communicators work to retain millennial staff, without giving away the farm?
· What is the role of a health communicator during a local, mass-casualty event?
· What can health marketers do to get better ROI?
Luckily, The Health Care Communicators Conference, running May 1–3 at Johns Hopkins Medicine in Baltimore, has the answers to those very questions.
The event has an internal and an external communications track, featuring sessions such as:
· The new career path of the health care communicator; Jared Johnson, manager of digital marketing for Phoenix Children's Hospital
· How transparency builds trust, engagement & retention; Michael Waterman, senior director of communications at CHG Healthcare Services
· How Orlando Health's media relations team handled the Pulse nightclub tragedy; Kena Lewis, director of public affairs and media relations at Orlando Health
· 1 + 1 = 3: How a multi-channel digital campaign gets bigger marketing returns; Matt Bailey, search marketing specialist, and Tristin Bates, social media and blogging specialist, for Johns Hopkins Medicine
Attendees are welcome to toggle between tracks. There will also be an optional tour of the Johns Hopkins facility, though there is limited availability.
Sign up now for the Health Care Communicators Conference, and find answersto your burning questions!
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