A career roadmap for millennials and Gen Z

This article was originally published on PR Daily in June 2016. 

Millennials are more than 80 million strong and growing.

They enter the workforce at increasing rates and comprise the largest age demographic. Their foothold in public relations will continue to solidify as older generations, like baby boomers, retire.

Let’s not forget about Generation Z. Though most of these youngsters are in school, they harbor high ambitions and career aspirations.

These two generations were born in the digital age—and will be an asset to the many PR and marketing agencies heading down that path.

RELATED: How to attract (and keep) a millennial workforce.

To get these future PR pros started, here are some old-school career tips that are still applicable:

1. Define your vision.

Begin with a dream or vision of success before you enter the workforce. Be bold, think big and be specific. Tailor your career goals with definitive steps in a hierarchy of achievement.

2. Build bridges.

Obtaining the academic and professional knowledge to launch oneself in a competitive marketplace is only the start. Finding good mentors to help you learn and advance is critical.

3. Think big.

Don’t be afraid to follow your dreams. Dare yourself to take risks. Don’t be afraid to take a leap of faith. Do so while you’re still young.

4. Remember the three P’s.

Perseverance, positivity and personality all go a long way toward success. Don’t invent reasons why you can’t achieve your professional goals. Don’t talk yourself out of career success before even trying. Be positive, personable and perseverant.

5. Network, network, network.

No, that's not a typo. It's analogous to saying in real estate, location, location, location. The same applies to career advancement and networking. It’s not only important to work harder and smarter with cutting-edge technology, but also to embrace key professional relationships through networking.

David B. Grinberg is an independent writer and strategic communications advisor with 20 years in the White House, Congress and national news media. Connect with him on Twitter, Medium, beBee and LinkedIn . A version of this article originally appeared on BeBee and  LinkedIn.

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