NAR Doubling Down on Upstream. Why?

NAR is putting another $9 into Upstream.

There was a comment thread in Inman’s Facebook group this weekend discussing the news and strategy behind it.

I must admit, I still don’t really get it — at least not to the tune of $9 million in backing.

Couldn’t existing MLS vendors such as Flex or Rapattoni, or even Bridge Interactive Group, tackle this issue at a much, much more affordable price point — and in a fraction of the time?

Those with more knowledge than me, would love to better understand why you feel this is a warranted/worthwhile technology investment.

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