Delta travelers will soon be able to text their loved ones from above 10,000 feet.
On Wednesday, the airline announced that it is giving passengers free access to messaging apps in flight, starting Oct. 1.
Those looking to connect with friends and family via iMessage, WhatsApp and Facebook Messenger will be able to do so on flights with Gogo Wi-Fi.
Before you worry that your seatmates are going to be snapping and sending selfies from seat 20B, fear not—the free messaging only extends to text. Those who want to send photo and video will have to shell out for the paid Wi-Fi.
Delta’s chief executive, Ed Bastain, announced the move on “CBS This Morning.”
"We're in the business of connecting people, connecting the world," Bastian said in the interview. "And we want our customers while they're flying to stay connected to their homes and their friends."
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Delta also announced the change on social media:
Now Boarding: Free Messaging https://t.co/sZZs95H2vh
— Delta (@Delta) September 27, 2017
Refinery29 called the move “very exciting,” and it’s been well received among social media users:
Just another reason to love @Delta
— Brian Fanzo (@iSocialFanz) September 28, 2017
IMHO Best airline without question! https://t.co/4isvcuorZD
Wicked awesome! @Delta to begin offering free in-flight text messaging: https://t.co/NrCPzKEbRr http://pic.twitter.com/BWFfJnhVlo
— Steven (@StevenYabNews) September 27, 2017
Wow! Free messaging App on @Delta ....keep hearing all gr8 things about airline what's going on @AmericanAir ? Y'all r becoming archaic
— Mike G (@MGedatus) September 27, 2017
Delta’s announcement might make other airlines follow suit as they seek for positive PR and customer loyalty.
Airlines are focusing on what they can do to make flying easier as air travel becomes increasingly difficult for passengers. One consumer survey says Delta Air Lines is ranked second in the United States among traditional carriers. The Atlanta-based airline flies to 334 destinations in 62 countries.
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