Few brand managers have to be convinced that social media is an effective tool to reach their intended audiences.
However, knowing that you should engage in social marketing and knowing how to do it effectively are very different.
[RELATED: Discover the digital strategies you need to break out of your silo and succeed in today's evolving marketing communications mashup.]
Instagram, Facebook, Twitter and Pinterest are the most effective platforms for business-to-consumer marketing, followed by Snapchat. However, do you understand how and why these platforms enable brand managers to succeed at interacting with consumers?
Facebook tops 1.5 billion users worldwide, and 80 million photos and videos are posted to Instagram every day. Despite Twitter’s struggle to grow, roughly 500 million tweets are sent daily. Eighty-eight percent of Pinterest users purchase a product that they previously pinned.
Find out how to use these platforms to your advantage, with tips, tool suggestions and more from Hosting Captain’s infographic:
from PR Daily News Feed http://ift.tt/2wuvW4v
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