Monday, July 10, 2017

Why Google is a communicator’s greatest ally

Your audience spends most of their time online—and no name is bigger in the online world than Google.

Its tools and products have become the standard for businesses trying to understand their consumers, and communicators are now expected to lead those efforts.

A strong knowledge of Google Analytics and SEO can help you do the following and more:

1. Create web pages that humans and search engines will both love.

2. Use measurement data to reach a broader audience on any platform.

3. Identify your most lucrative online channels.

4. Show superiors the ROI of your communications.

Develop this crucial skillset during the Google for Communicators Virtual Summit on July 14. You’ll join experts from Google and Arrowhead Holdings for three live, in-depth virtual sessions, and you’ll receive an on-demand recording of the event.

Register today, and get practical techniques to boost your online presence!

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