Does that first job in PR feel like it was yesterday?
You felt proficient in some areas, less so others, and earned you stripes through hard work and study. So did your colleagues and your experience is probably not much different from that of today’s entry-level PR pros.
Budding communicators are confident in their writing, critical thinking and public speaking, but their research ability and environmental scanning abilities were lacking according to a joint study from the Institute for Public Relations and the Public Relations Society of America.
[RELATED: Learn how to properly pitch your stories, boost your visual content muscles, measure your tactics and more.]
The study takes a deep dive into the mindset of today’s entry-level PR pro, where it identified room for improvement in today’s entry-level PR pros:
- Business skills
- ability to apply theories
- ability to apply business acumen
- financial literacy
The study further reveals that when it comes to grit—the perseverance and passion it takes to achieve long-term goals—entry-level women rated themselves higher than their male counterparts. Overall, though, self-evaluation on “ability to work strenuously toward challenges” is down compared to previous years.
The good news is that the younger set is ready and eager to learn. 98 percent of respondents said they’d be more open to learning new skills if their employer paid for all or part of the training. Such programs could even lead to greater employee retention based on the 81 percent who said employer-funded professional development is a factor in staying in that job.
For more on the study, check out the full version here and the accompanying infographic below.
from PR Daily News Feed http://ift.tt/2ysTiwI
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