How can you communicate a story—any story—without first gathering the facts?
Brand journalism might have been a dirty word in some newsrooms, but savvy PR pros can learn a lot from journalistic standards. Reporting is key, narrative is key, and writing good headlines and riveting ledes are paramount.
[RELATED: Ragan Consulting Group can help you find, tell and share your organization's compelling stories in any format.]
Watch this video to learn why brand journalism matters so much in today’s media economy—and how you can revolutionize your media efforts by thinking like a reporter.
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