How to digitally boost your personal brand

In a sea of messages, how can you stand out online?

It’s a question that many organizations ask—but PR, marketing and social media professionals should also apply the query to their personal branding efforts.

Roughly 264 million people have a social media profile—and 138 million people use LinkedIn to network with potential employers, business partners and more. You’re probably already branding yourself, even if you don’t know it.

An infographic from BestMarketingDegrees.org outlines the importance of properly maintaining a social media profile—and how you can improve your digital impression in just a few minutes.

For example, an outstanding profile picture can make all the difference when it comes to making a good impression—which will happen in one-tenth of a second.

To ace your first digital moment, use a profile photo where you’re slightly squinting; wide eyes can make you seem more vulnerable and blocking your eyes with sunglasses can signal that you’re less likeable.

[RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.]

Aim for a shot that captures you from the waist up or includes your head and shoulders and opt for more formal clothing to signal your influence and competence. Smiling with your teeth can make you twice as likeable as a close-mouthed smile, as well.

Considering that 70 percent of employers screen job candidates on social media, your LinkedIn summary might carry as much weight your resume. Make sure it’s short and highlights your achievements, but don’t forget to mention what interests you outside of work. Flex your storytelling skills, and show a potential employer who you are.

Pro tip : A well-crafted video can also impress people and remove viewer bias (in comparison to judging a static image). Remember that on average, people spend only 10-20 seconds on a website—so whether you use text or video, be concise.

To learn more about enhancing your personal brand online check out the infographic below:

from PR Daily News Feed http://ift.tt/2Aa0w5g