Patients are getting tired of companies talking to them.
So, DaVita Clinical Research created a new campaign that let participants and researchers of clinical research talk together. The #InspiredToGive campaign allowed participants to share videos about their experiences—of participating in or conducting clinical trials—along with what inspired them to give their time to clinical research.
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Simultaneously, DaVita Clinical Research used its social channels to ask its communities what inspired them to give back. The campaign created eighteen videos. You can see them on DaVita Clinical Research’s YouTube and Instagram accounts. The #InspiredToGive campaign carried a message that anyone can participate in clinical trials.
from PR Daily News Feed http://ift.tt/2BQUgzS
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