Monday, March 26, 2018

Infographic: How chatbots can help you rock e-commerce

For some, artificial intelligence elicits a sense of panic.

It conjures up visions of a robot uprising, a la “I, Robot.” However, there’s a good change you’ve talked to a robot online, whether you know it or not—and it was probably helpful.

Chatbots offer assistance in online customer support and ultimately help organizations convert shoppers into customers.

This infographic from Market Inspector shares how chatbots can assist in generating high-quality leads, increasing conversions and driving business results. It describes problems consumers face when searching websites and ways chatbots can help.

They include:

  • 34 percent of users struggle to navigate an organization’s website. (Chatbots can send welcome message to engage users and direct them to relevant pages.)
  • 57 percent of users abandon their carts because they don’t feel ready to buy. (Chatbots can offer product suggestions and promote products or give discount codes.)
  • 31 percent of users don’t get their simple questions answered. (Chatbots can respond to basic customer questions and send them to appropriate agents for more difficult questions.)
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See the infographic below to discover how chatbots can help respond to customer inquiries and boost your bottom line:



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