The internet loves cats.
On Monday, #NationalCat Day trended as many digital marketing and social media teams flexed their muscles to grab attention and engagement.
Merriam-Webster tweeted a link to a brief history of the word “tabby”:
Before the word 'tabby' referred to cats with striped or mottled coats, it referred to a kind of silk taffeta with an irregular wavy finish. #NationalCatDay https://t.co/OqQA12LpLd
— Merriam-Webster (@MerriamWebster) October 29, 2018
In its post, it wrote:
As the Internet has taught us, however, cats have a way of inserting themselves into all aspects of our lives.
It also tweeted the etymology of “grimalkin”
Most etymologists trace 'grimalkin' (an old female cat) to 'gray' + 'malkin,' a nickname for Matilda or Maud that was also a general name for a cat. #NationalCatDay https://t.co/dFhggyuu55
— Merriam-Webster (@MerriamWebster) October 29, 2018
However, it wasn’t the only organization to share cat-centric wisdom.
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Chandra Observatory tweeted a feline-worthy image of supernova remnants, while the Nobel Prize, the Ashmolean Museum, the British Library, the Spy Museum and Mental Floss tweeted cat facts:
This cat-shaped image is actually the remains of 2 exploded stars! Roughly 160,000 light years from Earth in the Large Magellanic Cloud, this chance alignment of supernova remnants is pawsitively purrfect on #NationalCatDay! https://t.co/PP4Fw8u3ya pic.twitter.com/q6vUyxumYD
— Chandra Observatory (@chandraxray) October 29, 2018
Erwin Schrödinger's famous cat illustrates the problem of the Copenhagen interpretation of quantum mechanics. In 1933 Schrödinger was awarded the Nobel Prize in Physics with Dirac for his work on formulating new theories of quantum mechanics.#NationalCatDay pic.twitter.com/GmM44vlA2F
— The Nobel Prize (@NobelPrize) October 29, 2018
Happy #NationalCatDay! This cat enjoying a bit of fish is from a copy of a wall painting from private tomb 52 of Nakht, Thebes by Nina de Garis Davies 🐱🐟 pic.twitter.com/Dj4Hv0i9NQ
— Ashmolean Museum (@AshmoleanMuseum) October 29, 2018
The Greek historian Herodotus wrote that if a cat died a natural death in an ancient Egyptian household, all the inhabitants would shave their eyebrows! 🐱 #NationalCatDay pic.twitter.com/VQk7rpkX9Z
— British Museum (@britishmuseum) October 29, 2018
The CIA once implanted microphones in cats to spy on the Soviets. The $20 million Project #AcousticKitty failed when on its first mission, the cat was hit by a taxi. Never forget. #NationalCatDay🐱 https://t.co/VOL3XP5a0r pic.twitter.com/C9UuNdctxp
— The Spy Museum (@IntlSpyMuseum) October 29, 2018
The Guinness World Records doesn’t award the world’s fattest pets since officials don’t want to encourage people to overfeed their pets. #NationalCatDay pic.twitter.com/GirDOxheaQ
— Mental Floss (@mental_floss) October 29, 2018
National Geographic joined several animal organizations and zoos with pictures of exotic and domesticated cats:
Happy #NationalCatDay! This lovely cat was photographed in Valencia, Spain. Share a photo of your furry friends as well 🐱🐈 https://t.co/kTssYP9Xda pic.twitter.com/fBinXZjRj3
— National Geographic (@NatGeo) October 29, 2018
It's #NationalCatDay 🐱 What's your favourite cat? pic.twitter.com/oR2XBd7ypS
— WWF UK (@wwf_uk) October 29, 2018
Me-wow 😻
— PETA ❤️🦊 (@peta) October 29, 2018
RETWEET if every day is #NationalCatDay in your home 🐾 pic.twitter.com/gfUu5FEtcg
Happy #NationalCatDay! pic.twitter.com/2qAcaItZeN
— Cincinnati Zoo (@CincinnatiZoo) October 29, 2018
On this #NationalCatDay we thank the floor pattern of our veterinary center for making these cougar cubs look like they're wrassling in space pic.twitter.com/fkVe4hrnCQ
— Oregon Zoo (@OregonZoo) October 29, 2018
Lions get to rock the title "King of the Jungle" which is pretty cool. Also, their roar can be heard up to 5 miles away. 😱 #NationalCatDay pic.twitter.com/gxkfcYF8sR
— Bronx Zoo (@BronxZoo) October 29, 2018
Tribeca Film Festival tweeted a picture of Marlon Brando enjoying quality cat time:
Marlon Brando at home with a feline friend, circa 1954. #NationalCatDay pic.twitter.com/iDNW7Hd6y5
— Tribeca (@Tribeca) October 29, 2018
Twitter accounts for several movies, TV shows and plays, including “James Bond,” “Ralph Wrecks the Internet,” “Cats,” “Gotham,” “The Lego Movie 2” and “The Godfather” featured their feline stars:
The cat you’ve been expecting on #NationalCatDay. Blofeld’s cat appeared in 7 Bond films, including FROM RUSSIA WITH LOVE (1963). pic.twitter.com/Ev2HyC31uO
— James Bond (@007) October 29, 2018
We put the Jellicle in #NationalCatDay! 😻 pic.twitter.com/tqhE0EJda0
— CATS on Broadway (@CatsBroadway) October 29, 2018
A cat is a cat...
— Gotham (@Gotham) October 29, 2018
Unless it's Selina Kyle. 🐱 #NationalCatDay #Gotham pic.twitter.com/92Pc5uqxc7
The internet sure likes cats. 🐱 #RalphBreaksTheInternet presents a cat appreciation thread in honor of #NationalCatDay: pic.twitter.com/pS2hefvSUV
— Ralph Breaks the Internet (@wreckitralph) October 29, 2018
This #NationalCatDay, go Ultra. #TheLEGOMovie2 pic.twitter.com/jbqAAR34IJ
— The LEGO Movie 2 (@TheLEGOMovie) October 29, 2018
“The cat in Marlon’s hands was not planned for. I saw the cat running around the studio, and took it and put it in his hands without a word.” - Director Francis Ford Coppola #NationalCatDay pic.twitter.com/MAgG0W8jju
— The Godfather (@godfathermovie) October 29, 2018
Others, including Snopes.com, Amazon Web Services and Billboard used the holiday as an excuse to embrace cats and boost engagement:
Fact check: Does this photograph show our boss’ cat looking ridiculously cute?
— snopes.com (@snopes) October 29, 2018
Rating: 100% true#NationalCatDay pic.twitter.com/IE1jH22PE0
Happy #NationalCatDay to all the furry cats who greet us with cute purring after a day at work! pic.twitter.com/re8sPhdHbM
— Amazon Web Services (@awscloud) October 29, 2018
Happy #NationalCatDay! 🐱 pic.twitter.com/ASFUYSOxSo
— billboard (@billboard) October 29, 2018
National Cat Day also ventured into politics with tweets from the U.S. Secret Service and activitist group The People for Bernie:
Since it's #NationalCatDay we thought we would share the fiercest C.A.T. out there... the Secret Service Counter Assault Team. pic.twitter.com/boo4Pk7xRz
— U.S. Secret Service (@SecretService) October 29, 2018
Happy #NationalCatDay! Let's see those pets! pic.twitter.com/w77QIatiy4
— People For Bernie (@People4Bernie) October 29, 2018
Even other social media platforms, including Snapchat, Instagram and Tumblr, pounced on the trending hashtag:
Cat lenses on #NationalCatDay?! Say no more, we got you 😸 pic.twitter.com/wV4Q8H3Hhr
— Snapchat (@Snapchat) October 29, 2018
“All I see is a good-looking cat in the mirror 🤔😂 #NationalCatDay” https://t.co/LD3dB6fajZ pic.twitter.com/S4D2qaobJR
— Instagram (@instagram) October 29, 2018
“Bliss has a new favorite toy: an actual cotton ball. ☁️” #NationalCatDayhttps://t.co/0OEXpmE0ih pic.twitter.com/AAbyqpER8A
— Instagram (@instagram) October 29, 2018
On #NationalCatDay, we encourage you to hug every cat. And by hug, we mean just follow all our favorite kitties ➡️ https://t.co/WuOy63tHcS 🎃: @TheOreoCat pic.twitter.com/lT0rwszfcZ
— Tumblr (@tumblr) October 29, 2018
No matter what the tweet or how tied to the brand it was, the efforts grabbed many likes, retweets and comments.
It serves as a reminder of the digital PR and marketing opportunities connecting to Twitter trends. These national “holidays” are also often an excuse for organizations to get involved, so Twitter users are often less annoyed (or even favorable) toward branded tweets.
How are you celebrating the cat-themed “holiday,” PR Daily readers?
from PR Daily News Feed https://ift.tt/2JoNAy4
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